--- title: "Business lenders in United Kingdom: Which are searched most?" description: "Compare the lenders small businesses borrow from. Share of Search among Funding Circle, iwoca and Fleximize, the business lenders Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-business-lenders" publisher: "Brandwave" --- # Business lenders in United Kingdom: Which are searched most? Compare the lenders small businesses borrow from. Share of Search among Funding Circle, iwoca and Fleximize, the business lenders Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Business lenders - **Market**: United Kingdom - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Funding Circle, 57.4% ## Which brand is most popular in search among business lenders in United Kingdom? - In September 2026, Funding Circle was the most searched among business lenders in United Kingdom, with an estimated 33.1K branded searches and 57.4% estimated Share of Search within this set. - iwoca is in 2nd place, 18.9 percentage points behind at 38.5% Share of Search. - Across the 12 months ending September 2026, Funding Circle’s estimated Share of Search among business lenders in United Kingdom peaked at 57.5% in November 2025 and was lowest at 52.9% in August 2026. - Across the 12 months ending September 2026, iwoca’s estimated Share of Search among business lenders in United Kingdom peaked at 43.4% in August 2026 and was lowest at 38% in February 2026. - Across the 12 months ending September 2026, Fleximize’s estimated Share of Search among business lenders in United Kingdom peaked at 5% in February 2026 and was lowest at 3.7% in August 2026. - Across the 12 months ending September 2026, Funding Circle, iwoca and Fleximize held steady: their estimated Share of Search among business lenders in United Kingdom each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Funding Circle vs iwoca: compare search popularity](/demand/uk/compare/funding-circle-vs-iwoca): 57.4% against 38.5% Share of Search. - [Funding Circle vs Fleximize: compare search popularity](/demand/uk/compare/fleximize-vs-funding-circle): 57.4% against 4.2% Share of Search. - [iwoca vs Fleximize: compare search popularity](/demand/uk/compare/fleximize-vs-iwoca): 38.5% against 4.2% Share of Search. ## How did search popularity change for United Kingdom business lenders in September 2026? - In September 2026, Funding Circle gained estimated Share of Search among business lenders in United Kingdom, from 52.9% to 57.4%. - In September 2026, iwoca lost estimated Share of Search among business lenders in United Kingdom, from 43.4% to 38.5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Funding Circle | 57.4% | 33.1K | +22.1% | Funding Circle | | 2 | iwoca | 38.5% | 22.2K | 0.0% | iwoca | | 3 | Fleximize | 4.2% | 2.4K | +26.3% | Fleximize | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Funding Circle | 33.1K | 57.4% | 1 | | Oct 2025 | iwoca | 22.2K | 38.5% | 2 | | Oct 2025 | Fleximize | 2.4K | 4.2% | 3 | | Nov 2025 | Funding Circle | 27.1K | 57.5% | 1 | | Nov 2025 | iwoca | 18.1K | 38.4% | 2 | | Nov 2025 | Fleximize | 1.9K | 4% | 3 | | Dec 2025 | Funding Circle | 27.1K | 57.5% | 1 | | Dec 2025 | iwoca | 18.1K | 38.4% | 2 | | Dec 2025 | Fleximize | 1.9K | 4% | 3 | | Jan 2026 | Funding Circle | 33.1K | 57.4% | 1 | | Jan 2026 | iwoca | 22.2K | 38.5% | 2 | | Jan 2026 | Fleximize | 2.4K | 4.2% | 3 | | Feb 2026 | Funding Circle | 27.1K | 56.9% | 1 | | Feb 2026 | iwoca | 18.1K | 38% | 2 | | Feb 2026 | Fleximize | 2.4K | 5% | 3 | | Mar 2026 | Funding Circle | 33.1K | 57.4% | 1 | | Mar 2026 | iwoca | 22.2K | 38.5% | 2 | | Mar 2026 | Fleximize | 2.4K | 4.2% | 3 | | Apr 2026 | Funding Circle | 27.1K | 56.9% | 1 | | Apr 2026 | iwoca | 18.1K | 38% | 2 | | Apr 2026 | Fleximize | 2.4K | 5% | 3 | | May 2026 | Funding Circle | 27.1K | 57.5% | 1 | | May 2026 | iwoca | 18.1K | 38.4% | 2 | | May 2026 | Fleximize | 1.9K | 4% | 3 | | Jun 2026 | Funding Circle | 33.1K | 57.4% | 1 | | Jun 2026 | iwoca | 22.2K | 38.5% | 2 | | Jun 2026 | Fleximize | 2.4K | 4.2% | 3 | | Jul 2026 | Funding Circle | 33.1K | 57.4% | 1 | | Jul 2026 | iwoca | 22.2K | 38.5% | 2 | | Jul 2026 | Fleximize | 2.4K | 4.2% | 3 | | Aug 2026 | Funding Circle | 27.1K | 52.9% | 1 | | Aug 2026 | iwoca | 22.2K | 43.4% | 2 | | Aug 2026 | Fleximize | 1.9K | 3.7% | 3 | | Sep 2026 | Funding Circle | 33.1K | 57.4% | 1 | | Sep 2026 | iwoca | 22.2K | 38.5% | 2 | | Sep 2026 | Fleximize | 2.4K | 4.2% | 3 | ## What is being compared - **Fleximize**: Measured on the search term “fleximize”. - **Funding Circle**: Measured on the search term “funding circle”. - **iwoca**: Measured on the search term “iwoca”. - [Fleximize](/demand/uk/brands/fleximize) - [Funding Circle](/demand/uk/brands/funding-circle) - [iwoca](/demand/uk/brands/iwoca) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among business lenders in United Kingdom? In September 2026, Funding Circle was the most searched among business lenders in United Kingdom, with an estimated 33.1K branded searches and 57.4% estimated Share of Search within this set. ## Cite this page Brandwave. "Business lenders in United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-business-lenders This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-business-lenders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.