---
title: "E.ON Next vs Octopus Energy: Which is searched more in the United Kingdom?"
description: "Is E.ON Next or Octopus Energy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business energy suppliers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-business-energy-suppliers/compare/eon-next-vs-octopus-energy"
publisher: "Brandwave"
---

# E.ON Next vs Octopus Energy: Which is searched more in the United Kingdom?

Is E.ON Next or Octopus Energy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business energy suppliers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: E.ON Next and Octopus Energy
- **Competitive set**: Business energy suppliers
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **E.ON Next Share of Search**: 2.2%
- **Octopus Energy Share of Search**: 7.3%

## Is E.ON Next or Octopus Energy more popular in search?

- In September 2026, Octopus Energy had more branded searches than E.ON Next among business energy suppliers in the United Kingdom. Octopus Energy had about 2,900 branded searches, while E.ON Next had 880. Octopus Energy made up 7.3% of all business energy supplier searches we track, and E.ON Next accounted for 2.2%.
- Octopus Energy was ahead of E.ON Next in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, E.ON Next’s share of searches among business energy suppliers in the United Kingdom moved from 2.1% to 2.2%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending September 2026, Octopus Energy’s share of searches among business energy suppliers in the United Kingdom moved from 7.1% to 7.3%, and its estimated monthly branded searches held steady at 2.9K.

## Top business energy suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, E.ON Next appeared in all five answers. Octopus Energy was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Octopus Energy was listed before E.ON Next in three out of five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| British Gas Business | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Octopus Energy | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| E.ON Next | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| EDF | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Crown Gas & Power | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Opus Energy | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Yü Energy | 7th | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about business energy suppliers

- Asked ChatGPT "What's the best business energy supplier in the UK?": 1. Octopus Energy, 2. E.ON Next, 3. Crown Gas & Power, 4. EDF, 5. British Gas Business
- Asked ChatGPT "Which UK business electricity supplier has the cheapest rates?": 1. British Gas Business, 2. E.ON Next
- Asked ChatGPT "Who are the main business gas and electricity suppliers in the UK?": 1. British Gas Business, 2. EDF, 3. E.ON Next, 4. Opus Energy, 5. Crown Gas & Power, 6. Yü Energy, 7. Octopus Energy
- Searched Google, AI Overview "business energy": 1. Octopus Energy, 2. British Gas Business, 3. E.ON Next, 4. Yü Energy
- Searched Google, AI Overview "business electricity": 1. Octopus Energy, 2. EDF, 3. British Gas Business, 4. E.ON Next

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## How did search popularity change for United Kingdom business energy suppliers in September 2026?

Neither E.ON Next nor Octopus Energy moved beyond provider rounding among business energy suppliers in Sep 2026.

## Month by month

| Month | E.ON Next estimated searches | E.ON Next Share of Search | E.ON Next rank | Octopus Energy estimated searches | Octopus Energy Share of Search | Octopus Energy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 880 | 2.1% | 7 | 2.9K | 7.1% | 5 |
| Nov 2025 | 880 | 2.6% | 7 | 2.4K | 7% | 5 |
| Dec 2025 | 720 | 2.4% | 7 | 1.9K | 6.3% | 5 |
| Jan 2026 | 880 | 2.1% | 7 | 2.9K | 7.1% | 4 |
| Feb 2026 | 880 | 2.2% | 7 | 2.4K | 6.1% | 4 |
| Mar 2026 | 1.3K | 2.9% | 6 | 2.9K | 6.6% | 5 |
| Apr 2026 | 880 | 2.1% | 7 | 2.4K | 5.6% | 5 |
| May 2026 | 880 | 2.4% | 7 | 2.4K | 6.6% | 4 |
| Jun 2026 | 880 | 2.2% | 7 | 2.4K | 6.1% | 5 |
| Jul 2026 | 880 | 2.3% | 7 | 2.4K | 6.3% | 4 |
| Aug 2026 | 720 | 2.2% | 7 | 2.4K | 7.4% | 4 |
| Sep 2026 | 880 | 2.2% | 7 | 2.9K | 7.3% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using E.ON Next’s and Octopus Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **E.ON Next**: Measured on the search term “eon next business”.
- **Octopus Energy**: Measured on the search term “octopus business energy”.

- [E.ON Next profile](/demand/uk/brands/eon-next)
- [Octopus Energy profile](/demand/uk/brands/octopus-energy)
- [All business energy suppliers in the United Kingdom](/demand/uk/categories/uk-business-energy-suppliers): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is E.ON Next or Octopus Energy more popular in search?

In September 2026, Octopus Energy had more branded searches than E.ON Next among business energy suppliers in the United Kingdom. Octopus Energy had about 2,900 branded searches, while E.ON Next had 880. Octopus Energy made up 7.3% of all business energy supplier searches we track, and E.ON Next accounted for 2.2%.

## Cite this page

Brandwave. "E.ON Next vs Octopus Energy: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/categories/uk-business-energy-suppliers/compare/eon-next-vs-octopus-energy

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-business-energy-suppliers/compare/eon-next-vs-octopus-energy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
