---
title: "Business credit cards in the United Kingdom: Which are searched most?"
description: "Compare the business credit cards UK companies and sole traders use. Share of Search among Capital on Tap, Barclaycard, NatWest, Lloyds Bank, HSBC and American Express, the business credit cards Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-business-credit-cards"
publisher: "Brandwave"
---

# Business credit cards in the United Kingdom: Which are searched most?

Compare the business credit cards UK companies and sole traders use. Share of Search among Capital on Tap, Barclaycard, NatWest, Lloyds Bank, HSBC and American Express, the business credit cards Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Business credit cards
- **Market**: United Kingdom
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Capital on Tap, 86.1%

## Which brand is most popular in search among business credit cards in the United Kingdom?

- In September 2026, Capital on Tap was the most searched among business credit card brands in the United Kingdom, with an estimated 60.5K branded searches, 86.1% of all searches for the six we track.
- Barclaycard is in 2nd place, 74.5 percentage points behind at 11.5%.
- Across the 12 months ending September 2026, Capital on Tap’s share of searches among business credit cards in the United Kingdom increased from 83.6% to 86.1%.
- Across the 12 months ending September 2026, Barclaycard’s share of searches among business credit cards in the United Kingdom decreased from 13.7% to 11.5%.
- Across the 12 months ending September 2026, Capital on Tap’s share of searches among business credit cards in the United Kingdom peaked at 88.2% in August 2026 and was lowest at 80.9% in December 2025.
- Across the 12 months ending September 2026, Barclaycard’s share of searches among business credit cards in the United Kingdom peaked at 16.2% in December 2025 and was lowest at 9.6% in August 2026.
- Across the 12 months ending September 2026, Lloyds Bank rose from 5th to 4th among business credit cards in the United Kingdom.
- Across the 12 months ending September 2026, HSBC fell from 4th to 5th among business credit cards in the United Kingdom.
- Across the 12 months ending September 2026, NatWest and American Express held steady: their share of searches among business credit cards in the United Kingdom each moved less than 0.5 percentage points.

## Top business credit cards in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Barclaycard appeared every time. Capital on Tap was recommended most often, coming first in all three answers that gave a list. Barclaycard was second, and NatWest was third. HSBC, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Capital on Tap | 1st | 2 of 3 | 1 of 1 | 3 of 4 |
| Barclaycard | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| NatWest | 3rd | 1 of 3 | 1 of 1 | 2 of 4 |
| Lloyds Bank | 4th | 1 of 3 | 1 of 1 | 2 of 4 |
| HSBC | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| American Express | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about business credit cards

- Asked ChatGPT "What's the best business credit card in the UK?": 1. Capital on Tap, 2. Barclaycard
- Asked ChatGPT "Which business credit card should a sole trader get?": 1. Barclaycard, 2. Lloyds Bank, 3. NatWest
- Asked ChatGPT "Which UK business credit card has the best cashback?": 1. Capital on Tap, 2. Barclaycard
- Searched Google, AI Overview "business credit card": 1. Capital on Tap, 2. NatWest, 3. Lloyds Bank, 4. Barclaycard

Not named in any answer: HSBC and American Express.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## Compare search popularity between leading brands

- [Capital on Tap vs Barclaycard: compare search popularity](/demand/uk/compare/barclaycard-vs-capital-on-tap): 86.1% against 11.5% Share of Search.

## How did search popularity change for United Kingdom business credit cards in September 2026?

- In September 2026, Barclaycard gained share of searches among business credit cards in the United Kingdom, from 9.6% to 11.5%.
- In September 2026, Capital on Tap lost share of searches among business credit cards in the United Kingdom, from 88.2% to 86.1%.
- In September 2026, Lloyds Bank rose from 5th to 4th among business credit cards in the United Kingdom.
- In September 2026, HSBC fell from 4th to 5th among business credit cards in the United Kingdom.
- Estimated monthly branded searches for American Express in the United Kingdom fell 21.4% over 12 measured months, from 140 to 110 in September 2026.
- Estimated monthly branded searches for NatWest in the United Kingdom fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Capital on Tap | 86.1% | 60.5K | 0.0% | Capital on Tap |
| 2 | Barclaycard | 11.5% | 8.1K | +22.7% | Barclaycard |
| 3 | NatWest | 1% | 720 | +22.0% | NatWest |
| 4 | Lloyds Bank | 0.68% | 480 | +23.1% | Lloyds Banking Group |
| 5 | HSBC | 0.55% | 390 | 0.0% | HSBC |
| 6 | American Express | 0.16% | 110 | +22.2% | American Express |

Barclaycard, NatWest and 3 other brands sell other things too, so only their searches that name this product count here, like “barclaycard business”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Capital on Tap | 60.5K | 83.6% | 1 |
| Oct 2025 | Barclaycard | 9.9K | 13.7% | 2 |
| Oct 2025 | NatWest | 880 | 1.2% | 3 |
| Oct 2025 | HSBC | 480 | 0.66% | 4 |
| Oct 2025 | Lloyds Bank | 480 | 0.66% | 5 |
| Oct 2025 | American Express | 140 | 0.19% | 6 |
| Nov 2025 | Capital on Tap | 60.5K | 83.6% | 1 |
| Nov 2025 | Barclaycard | 9.9K | 13.7% | 2 |
| Nov 2025 | NatWest | 880 | 1.2% | 3 |
| Nov 2025 | HSBC | 480 | 0.66% | 4 |
| Nov 2025 | Lloyds Bank | 480 | 0.66% | 5 |
| Nov 2025 | American Express | 110 | 0.15% | 6 |
| Dec 2025 | Capital on Tap | 49.5K | 80.9% | 1 |
| Dec 2025 | Barclaycard | 9.9K | 16.2% | 2 |
| Dec 2025 | NatWest | 720 | 1.2% | 3 |
| Dec 2025 | HSBC | 480 | 0.78% | 4 |
| Dec 2025 | Lloyds Bank | 480 | 0.78% | 5 |
| Dec 2025 | American Express | 90 | 0.15% | 6 |
| Jan 2026 | Capital on Tap | 60.5K | 83.2% | 1 |
| Jan 2026 | Barclaycard | 9.9K | 13.6% | 2 |
| Jan 2026 | NatWest | 1K | 1.4% | 3 |
| Jan 2026 | HSBC | 590 | 0.81% | 4 |
| Jan 2026 | Lloyds Bank | 590 | 0.81% | 5 |
| Jan 2026 | American Express | 140 | 0.19% | 6 |
| Feb 2026 | Capital on Tap | 60.5K | 83.5% | 1 |
| Feb 2026 | Barclaycard | 9.9K | 13.7% | 2 |
| Feb 2026 | NatWest | 880 | 1.2% | 3 |
| Feb 2026 | HSBC | 590 | 0.81% | 4 |
| Feb 2026 | Lloyds Bank | 480 | 0.66% | 5 |
| Feb 2026 | American Express | 110 | 0.15% | 6 |
| Mar 2026 | Capital on Tap | 60.5K | 83.4% | 1 |
| Mar 2026 | Barclaycard | 9.9K | 13.7% | 2 |
| Mar 2026 | NatWest | 880 | 1.2% | 3 |
| Mar 2026 | HSBC | 590 | 0.81% | 4 |
| Mar 2026 | Lloyds Bank | 480 | 0.66% | 5 |
| Mar 2026 | American Express | 170 | 0.23% | 6 |
| Apr 2026 | Capital on Tap | 60.5K | 85.7% | 1 |
| Apr 2026 | Barclaycard | 8.1K | 11.5% | 2 |
| Apr 2026 | NatWest | 880 | 1.2% | 3 |
| Apr 2026 | HSBC | 480 | 0.68% | 4 |
| Apr 2026 | Lloyds Bank | 480 | 0.68% | 5 |
| Apr 2026 | American Express | 140 | 0.2% | 6 |
| May 2026 | Capital on Tap | 60.5K | 85.9% | 1 |
| May 2026 | Barclaycard | 8.1K | 11.5% | 2 |
| May 2026 | NatWest | 720 | 1% | 3 |
| May 2026 | HSBC | 480 | 0.68% | 4 |
| May 2026 | Lloyds Bank | 480 | 0.68% | 5 |
| May 2026 | American Express | 110 | 0.16% | 6 |
| Jun 2026 | Capital on Tap | 60.5K | 85.9% | 1 |
| Jun 2026 | Barclaycard | 8.1K | 11.5% | 2 |
| Jun 2026 | NatWest | 720 | 1% | 3 |
| Jun 2026 | HSBC | 480 | 0.68% | 4 |
| Jun 2026 | Lloyds Bank | 480 | 0.68% | 5 |
| Jun 2026 | American Express | 110 | 0.16% | 6 |
| Jul 2026 | Capital on Tap | 60.5K | 86.4% | 1 |
| Jul 2026 | Barclaycard | 8.1K | 11.6% | 2 |
| Jul 2026 | NatWest | 590 | 0.84% | 3 |
| Jul 2026 | HSBC | 390 | 0.56% | 4 |
| Jul 2026 | Lloyds Bank | 390 | 0.56% | 5 |
| Jul 2026 | American Express | 90 | 0.13% | 6 |
| Aug 2026 | Capital on Tap | 60.5K | 88.2% | 1 |
| Aug 2026 | Barclaycard | 6.6K | 9.6% | 2 |
| Aug 2026 | NatWest | 590 | 0.86% | 3 |
| Aug 2026 | HSBC | 390 | 0.57% | 4 |
| Aug 2026 | Lloyds Bank | 390 | 0.57% | 5 |
| Aug 2026 | American Express | 90 | 0.13% | 6 |
| Sep 2026 | Capital on Tap | 60.5K | 86.1% | 1 |
| Sep 2026 | Barclaycard | 8.1K | 11.5% | 2 |
| Sep 2026 | NatWest | 720 | 1% | 3 |
| Sep 2026 | Lloyds Bank | 480 | 0.68% | 4 |
| Sep 2026 | HSBC | 390 | 0.55% | 5 |
| Sep 2026 | American Express | 110 | 0.16% | 6 |

## What is being compared

- **American Express**: Measured on the search term “amex business card uk”.
- **Barclaycard**: Measured on the search term “barclaycard business”.
- **Capital on Tap**: Measured on the search term “capital on tap”.
- **HSBC**: Measured on the search term “hsbc business credit card”.
- **Lloyds Bank**: Measured on the search term “lloyds business credit card”.
- **NatWest**: Measured on the search term “natwest business credit card”.

- [American Express](/demand/uk/brands/american-express)
- [Barclaycard](/demand/uk/brands/barclaycard)
- [Capital on Tap](/demand/uk/brands/capital-on-tap)
- [HSBC](/demand/uk/brands/hsbc)
- [Lloyds Bank](/demand/uk/brands/lloyds-bank)
- [NatWest](/demand/uk/brands/natwest)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among business credit cards in the United Kingdom?

In September 2026, Capital on Tap was the most searched among business credit card brands in the United Kingdom, with an estimated 60.5K branded searches, 86.1% of all searches for the six we track.

## Cite this page

Brandwave. "Business credit cards in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-business-credit-cards

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-business-credit-cards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.