--- title: "Boot brands in the United Kingdom: Which are searched most?" description: "Compare the leather, Chelsea and wellington boot brands people in the UK buy. Share of Search among Dr. Martens, UGG, Timberland, Hunter, Blundstone, R.M. Williams, Red Wing and Grenson, the boot brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-boot-brands" publisher: "Brandwave" --- # Boot brands in the United Kingdom: Which are searched most? Compare the leather, Chelsea and wellington boot brands people in the UK buy. Share of Search among Dr. Martens, UGG, Timberland, Hunter, Blundstone, R.M. Williams, Red Wing and Grenson, the boot brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Boot brands - **Market**: United Kingdom - **Brands compared**: 8 - **Month measured**: Sep 2026 - **Highest Share of Search**: Dr. Martens, 46.8% ## Which brand is most popular in search among boot brands in the United Kingdom? - In September 2026, Dr. Martens was the most searched among boot brands in the United Kingdom, with an estimated 246K branded searches, 46.8% of all searches for the eight we track. - UGG is in 2nd place, 25.9 percentage points behind at 20.9%. - Across the 12 months ending September 2026, Dr. Martens’ share of searches among boot brands in the United Kingdom increased from 40.9% to 46.8%. - Across the 12 months ending September 2026, UGG’s share of searches among boot brands in the United Kingdom decreased from 27.3% to 20.9%. - Across the 12 months ending September 2026, Timberland’s share of searches among boot brands in the United Kingdom decreased from 15% to 14.1%. - Across the 12 months ending September 2026, Hunter’s share of searches among boot brands in the United Kingdom increased from 3.7% to 6.3%. - Across the 12 months ending September 2026, Blundstone’s share of searches among boot brands in the United Kingdom decreased from 5.5% to 4.2%. - Across the 12 months ending September 2026, R.M. Williams’ share of searches among boot brands in the United Kingdom increased from 3.7% to 4.2%. - Across the 12 months ending September 2026, Dr. Martens’ share of searches among boot brands in the United Kingdom peaked at 65.4% in July 2026 and was lowest at 40.9% in October 2025. - Across the 12 months ending September 2026, UGG’s share of searches among boot brands in the United Kingdom peaked at 28.1% in November 2025 and was lowest at 4.7% in May 2026. - Across the 12 months ending September 2026, Timberland’s share of searches among boot brands in the United Kingdom peaked at 17% in January 2026 and was lowest at 10.7% in July 2026. - Across the 12 months ending September 2026, Hunter’s share of searches among boot brands in the United Kingdom peaked at 6.3% in September 2026 and was lowest at 2.1% in May 2026. - Across the 12 months ending September 2026, Blundstone’s share of searches among boot brands in the United Kingdom peaked at 5.8% in February 2026 and was lowest at 3.9% in July 2026. - Across the 12 months ending September 2026, R.M. Williams’ share of searches among boot brands in the United Kingdom peaked at 10% in June 2026 and was lowest at 3.4% in January 2026. - Across the 12 months ending September 2026, Red Wing’s share of searches among boot brands in the United Kingdom peaked at 3.7% in April 2026 and was lowest at 2.1% in November 2025. - Across the 12 months ending September 2026, Hunter rose from 5th to 4th among boot brands in the United Kingdom. - Across the 12 months ending September 2026, Blundstone fell from 4th to 5th among boot brands in the United Kingdom. - Across the 12 months ending September 2026, Red Wing and Grenson held steady: their share of searches among boot brands in the United Kingdom each moved less than 0.5 percentage points. ## Top boot brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Dr. Martens and R.M. Williams were mentioned most often, in two of the four answers. UGG, which ranked second in searches, was not mentioned at all. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Dr. Martens | 1 of 3 | 1 of 1 | 2 of 4 | | UGG | 0 of 3 | 0 of 1 | 0 of 4 | | Timberland | 1 of 3 | 0 of 1 | 1 of 4 | | Hunter | 0 of 3 | 0 of 1 | 0 of 4 | | Blundstone | 1 of 3 | 0 of 1 | 1 of 4 | | R.M. Williams | 2 of 3 | 0 of 1 | 2 of 4 | | Red Wing | 1 of 3 | 0 of 1 | 1 of 4 | | Grenson | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about boot brands - Asked ChatGPT "What are the best boot brands in the UK?": 1. R.M. Williams, 2. Grenson, 3. Red Wing, 4. Dr. Martens, 5. Blundstone, 6. Timberland - Asked ChatGPT "Which Chelsea boots last the longest?": 1. R.M. Williams - Asked ChatGPT "What are good waterproof boots for walking in the UK?": named none of the brands we track - Searched Google, AI Overview "boots for women": 1. Dr. Martens Not named in any answer: UGG and Hunter. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## Compare search popularity between leading brands - [Dr. Martens vs UGG: compare search popularity](/demand/uk/compare/dr-martens-vs-ugg): 46.8% against 20.9% Share of Search. - [Dr. Martens vs Timberland: compare search popularity](/demand/uk/compare/dr-martens-vs-timberland): 46.8% against 14.1% Share of Search. - [Dr. Martens vs Hunter: compare search popularity](/demand/uk/compare/dr-martens-vs-hunter): 46.8% against 6.3% Share of Search. - [Dr. Martens vs Blundstone: compare search popularity](/demand/uk/compare/blundstone-vs-dr-martens): 46.8% against 4.2% Share of Search. - [UGG vs Timberland: compare search popularity](/demand/uk/compare/timberland-vs-ugg): 20.9% against 14.1% Share of Search. - [UGG vs Hunter: compare search popularity](/demand/uk/compare/hunter-vs-ugg): 20.9% against 6.3% Share of Search. - [UGG vs Blundstone: compare search popularity](/demand/uk/compare/blundstone-vs-ugg): 20.9% against 4.2% Share of Search. - [Timberland vs Hunter: compare search popularity](/demand/uk/compare/hunter-vs-timberland): 14.1% against 6.3% Share of Search. - [Timberland vs Blundstone: compare search popularity](/demand/uk/compare/blundstone-vs-timberland): 14.1% against 4.2% Share of Search. - [Hunter vs Blundstone: compare search popularity](/demand/uk/compare/blundstone-vs-hunter): 6.3% against 4.2% Share of Search. ## How did search popularity change for United Kingdom boot brands in September 2026? - In September 2026, UGG overtook Timberland to rank 2nd among boot brands in the United Kingdom, with 20.9% of the searches. - In September 2026, Hunter overtook R.M. Williams and Blundstone to rank 4th among boot brands in the United Kingdom, with 6.3% of the searches. - In September 2026, Dr. Martens lost share of searches among boot brands in the United Kingdom, from 55.9% to 46.8%. - In September 2026, R.M. Williams lost share of searches among boot brands in the United Kingdom, from 5% to 4.2%. - Estimated monthly branded searches for Grenson in the United Kingdom fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026. - Estimated monthly branded searches for Blundstone in the United Kingdom fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026. - Estimated monthly branded searches for Red Wing in the United Kingdom fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026. - Estimated monthly branded searches for Timberland in the United Kingdom fell 32.7% over 12 measured months, from 110K to 74K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Dr. Martens | 46.8% | 246K | +22.4% | Dr. Martens | | 2 | UGG | 20.9% | 110K | +122.2% | UGG | | 3 | Timberland | 14.1% | 74K | +49.5% | Timberland | | 4 | Hunter | 6.3% | 33.1K | +123.6% | Hunter | | 5 | Blundstone | 4.2% | 22.2K | +50.0% | Blundstone | | 6 | R.M. Williams | 4.2% | 22.2K | +22.7% | R.M. Williams | | 7 | Red Wing | 2.8% | 14.8K | +49.5% | Red Wing | | 8 | Grenson | 0.68% | 3.6K | +89.5% | Grenson | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dr. Martens | 301K | 40.9% | 1 | | Oct 2025 | UGG | 201K | 27.3% | 2 | | Oct 2025 | Timberland | 110K | 15% | 3 | | Oct 2025 | Blundstone | 40.5K | 5.5% | 4 | | Oct 2025 | Hunter | 27.1K | 3.7% | 5 | | Oct 2025 | R.M. Williams | 27.1K | 3.7% | 6 | | Oct 2025 | Red Wing | 22.2K | 3% | 7 | | Oct 2025 | Grenson | 6.6K | 0.9% | 8 | | Nov 2025 | Dr. Martens | 450K | 42.1% | 1 | | Nov 2025 | UGG | 301K | 28.1% | 2 | | Nov 2025 | Timberland | 165K | 15.4% | 3 | | Nov 2025 | Blundstone | 49.5K | 4.6% | 4 | | Nov 2025 | R.M. Williams | 40.5K | 3.8% | 5 | | Nov 2025 | Hunter | 33.1K | 3.1% | 6 | | Nov 2025 | Red Wing | 22.2K | 2.1% | 7 | | Nov 2025 | Grenson | 8.1K | 0.76% | 8 | | Dec 2025 | Dr. Martens | 368K | 41.5% | 1 | | Dec 2025 | UGG | 246K | 27.8% | 2 | | Dec 2025 | Timberland | 135K | 15.2% | 3 | | Dec 2025 | Blundstone | 40.5K | 4.6% | 4 | | Dec 2025 | R.M. Williams | 40.5K | 4.6% | 5 | | Dec 2025 | Hunter | 27.1K | 3.1% | 6 | | Dec 2025 | Red Wing | 22.2K | 2.5% | 7 | | Dec 2025 | Grenson | 6.6K | 0.75% | 8 | | Jan 2026 | Dr. Martens | 301K | 46.4% | 1 | | Jan 2026 | UGG | 135K | 20.8% | 2 | | Jan 2026 | Timberland | 110K | 17% | 3 | | Jan 2026 | Blundstone | 33.1K | 5.1% | 4 | | Jan 2026 | Hunter | 22.2K | 3.4% | 5 | | Jan 2026 | R.M. Williams | 22.2K | 3.4% | 6 | | Jan 2026 | Red Wing | 18.1K | 2.8% | 7 | | Jan 2026 | Grenson | 6.6K | 1% | 8 | | Feb 2026 | Dr. Martens | 201K | 52.1% | 1 | | Feb 2026 | Timberland | 60.5K | 15.7% | 2 | | Feb 2026 | UGG | 49.5K | 12.8% | 3 | | Feb 2026 | Blundstone | 22.2K | 5.8% | 4 | | Feb 2026 | R.M. Williams | 22.2K | 5.8% | 5 | | Feb 2026 | Hunter | 14.8K | 3.8% | 6 | | Feb 2026 | Red Wing | 12.1K | 3.1% | 7 | | Feb 2026 | Grenson | 3.6K | 0.93% | 8 | | Mar 2026 | Dr. Martens | 201K | 58.7% | 1 | | Mar 2026 | Timberland | 49.5K | 14.5% | 2 | | Mar 2026 | UGG | 27.1K | 7.9% | 3 | | Mar 2026 | R.M. Williams | 22.2K | 6.5% | 4 | | Mar 2026 | Blundstone | 18.1K | 5.3% | 5 | | Mar 2026 | Red Wing | 12.1K | 3.5% | 6 | | Mar 2026 | Hunter | 9.9K | 2.9% | 7 | | Mar 2026 | Grenson | 2.4K | 0.7% | 8 | | Apr 2026 | Dr. Martens | 165K | 61.8% | 1 | | Apr 2026 | Timberland | 33.1K | 12.4% | 2 | | Apr 2026 | R.M. Williams | 18.1K | 6.8% | 3 | | Apr 2026 | UGG | 18.1K | 6.8% | 4 | | Apr 2026 | Blundstone | 14.8K | 5.5% | 5 | | Apr 2026 | Red Wing | 9.9K | 3.7% | 6 | | Apr 2026 | Hunter | 6.6K | 2.5% | 7 | | Apr 2026 | Grenson | 1.6K | 0.6% | 8 | | May 2026 | Dr. Martens | 165K | 64% | 1 | | May 2026 | Timberland | 33.1K | 12.8% | 2 | | May 2026 | R.M. Williams | 18.1K | 7% | 3 | | May 2026 | Blundstone | 14.8K | 5.7% | 4 | | May 2026 | UGG | 12.1K | 4.7% | 5 | | May 2026 | Red Wing | 8.1K | 3.1% | 6 | | May 2026 | Hunter | 5.4K | 2.1% | 7 | | May 2026 | Grenson | 1.3K | 0.5% | 8 | | Jun 2026 | Dr. Martens | 135K | 60.9% | 1 | | Jun 2026 | Timberland | 27.1K | 12.2% | 2 | | Jun 2026 | R.M. Williams | 22.2K | 10% | 3 | | Jun 2026 | Blundstone | 12.1K | 5.5% | 4 | | Jun 2026 | UGG | 12.1K | 5.5% | 5 | | Jun 2026 | Red Wing | 6.6K | 3% | 6 | | Jun 2026 | Hunter | 5.4K | 2.4% | 7 | | Jun 2026 | Grenson | 1.3K | 0.59% | 8 | | Jul 2026 | Dr. Martens | 165K | 65.4% | 1 | | Jul 2026 | Timberland | 27.1K | 10.7% | 2 | | Jul 2026 | R.M. Williams | 18.1K | 7.2% | 3 | | Jul 2026 | UGG | 18.1K | 7.2% | 4 | | Jul 2026 | Blundstone | 9.9K | 3.9% | 5 | | Jul 2026 | Hunter | 6.6K | 2.6% | 6 | | Jul 2026 | Red Wing | 6.6K | 2.6% | 7 | | Jul 2026 | Grenson | 1K | 0.4% | 8 | | Aug 2026 | Dr. Martens | 201K | 55.9% | 1 | | Aug 2026 | Timberland | 49.5K | 13.8% | 2 | | Aug 2026 | UGG | 49.5K | 13.8% | 3 | | Aug 2026 | R.M. Williams | 18.1K | 5% | 4 | | Aug 2026 | Blundstone | 14.8K | 4.1% | 5 | | Aug 2026 | Hunter | 14.8K | 4.1% | 6 | | Aug 2026 | Red Wing | 9.9K | 2.8% | 7 | | Aug 2026 | Grenson | 1.9K | 0.53% | 8 | | Sep 2026 | Dr. Martens | 246K | 46.8% | 1 | | Sep 2026 | UGG | 110K | 20.9% | 2 | | Sep 2026 | Timberland | 74K | 14.1% | 3 | | Sep 2026 | Hunter | 33.1K | 6.3% | 4 | | Sep 2026 | Blundstone | 22.2K | 4.2% | 5 | | Sep 2026 | R.M. Williams | 22.2K | 4.2% | 6 | | Sep 2026 | Red Wing | 14.8K | 2.8% | 7 | | Sep 2026 | Grenson | 3.6K | 0.68% | 8 | ## What is being compared - **Blundstone**: Measured on the search term “blundstone”. - **Dr. Martens**: Measured on the search term “dr martens”. - **Grenson**: Measured on the search term “grenson boots”. - **Hunter**: Measured on the search term “hunter boots”. - **R.M. Williams**: Measured on the search term “r.m. williams”. - **Red Wing**: Measured on the search term “red wing boots”. - **Timberland**: Measured on the search term “timberland boots”. - **UGG**: Measured on the search term “ugg boots”. - [Blundstone](/demand/uk/brands/blundstone) - [Dr. Martens](/demand/uk/brands/dr-martens) - [Grenson](/demand/uk/brands/grenson) - [Hunter](/demand/uk/brands/hunter) - [R.M. Williams](/demand/uk/brands/rm-williams) - [Red Wing](/demand/uk/brands/red-wing) - [Timberland](/demand/uk/brands/timberland) - [UGG](/demand/uk/brands/ugg) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among boot brands in the United Kingdom? In September 2026, Dr. Martens was the most searched among boot brands in the United Kingdom, with an estimated 246K branded searches, 46.8% of all searches for the eight we track. ## Cite this page Brandwave. "Boot brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-boot-brands This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-boot-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.