---
title: "Blinds retailers in the United Kingdom: Which are searched most?"
description: "Compare the companies people in the UK buy window blinds from. Share of Search among Blinds 2go, Blinds Direct, 247 Blinds, Hillarys, Make My Blinds, Swift Direct Blinds, English Blinds and Thomas Sanderson, the blinds retailers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-blinds-retailers"
publisher: "Brandwave"
---

# Blinds retailers in the United Kingdom: Which are searched most?

Compare the companies people in the UK buy window blinds from. Share of Search among Blinds 2go, Blinds Direct, 247 Blinds, Hillarys, Make My Blinds, Swift Direct Blinds, English Blinds and Thomas Sanderson, the blinds retailers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Blinds retailers
- **Market**: United Kingdom
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Blinds 2go, 50.9%

## Which brand is most popular in search among blinds retailers in the United Kingdom?

- In September 2026, Blinds 2go was the most searched among blinds retailers in the United Kingdom, with an estimated 110K branded searches, 50.9% of all searches for the eight we track.
- Blinds Direct is in 2nd place, 28 percentage points behind at 22.9%.
- Across the 12 months ending September 2026, Blinds 2go’s share of searches among blinds retailers in the United Kingdom increased from 46.3% to 50.9%.
- Across the 12 months ending September 2026, Blinds Direct’s share of searches among blinds retailers in the United Kingdom decreased from 25.5% to 22.9%.
- Across the 12 months ending September 2026, 247 Blinds’ share of searches among blinds retailers in the United Kingdom decreased from 17% to 15.3%.
- Across the 12 months ending September 2026, Hillarys’ share of searches among blinds retailers in the United Kingdom decreased from 6.2% to 5.6%.
- Across the 12 months ending September 2026, Swift Direct Blinds’ share of searches among blinds retailers in the United Kingdom increased from 1.5% to 2%.
- Across the 12 months ending September 2026, Blinds 2go’s share of searches among blinds retailers in the United Kingdom peaked at 51.3% in March 2026 and was lowest at 41.2% in July 2026.
- Across the 12 months ending September 2026, Blinds Direct’s share of searches among blinds retailers in the United Kingdom peaked at 28.9% in January 2026 and was lowest at 22% in April 2026.
- Across the 12 months ending September 2026, 247 Blinds’ share of searches among blinds retailers in the United Kingdom peaked at 19.7% in November 2025 and was lowest at 15.1% in May 2026.
- Across the 12 months ending September 2026, Hillarys’ share of searches among blinds retailers in the United Kingdom peaked at 7.5% in February 2026 and was lowest at 5.1% in August 2026.
- Across the 12 months ending September 2026, Swift Direct Blinds’ share of searches among blinds retailers in the United Kingdom peaked at 2.8% in August 2026 and was lowest at 1.4% in March 2026.
- Across the 12 months ending September 2026, Make My Blinds, English Blinds and Thomas Sanderson held steady: their share of searches among blinds retailers in the United Kingdom each moved less than 0.5 percentage points.

## Top blinds retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, 247 Blinds appeared every time. Blinds 2go was recommended most often, coming first in three out of five answers. 247 Blinds was second, and Blinds Direct was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Blinds 2go | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| 247 Blinds | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Blinds Direct | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Swift Direct Blinds | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Hillarys | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| English Blinds | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Make My Blinds | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Thomas Sanderson | 8th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about blinds retailers

- Asked ChatGPT "Where's the best place to buy blinds in the UK?": 1. Hillarys, 2. 247 Blinds, 3. Blinds Direct
- Asked ChatGPT "Which online blinds company is best?": 1. Blinds 2go, 2. 247 Blinds, 3. Blinds Direct, 4. Make My Blinds
- Asked ChatGPT "What are the best made to measure blinds companies in the UK?": 1. Blinds 2go, 2. 247 Blinds, 3. Hillarys, 4. Swift Direct Blinds, 5. English Blinds, 6. Thomas Sanderson
- Searched Google, AI Overview "made to measure blinds": 1. Blinds 2go, 2. Swift Direct Blinds, 3. Blinds Direct, 4. 247 Blinds
- Searched Google, AI Overview "blinds online": 1. Blinds Direct, 2. Blinds 2go, 3. Swift Direct Blinds, 4. 247 Blinds

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## Compare search popularity between leading brands

- [Blinds 2go vs Blinds Direct: compare search popularity](/demand/uk/compare/blinds-2go-vs-blinds-direct): 50.9% against 22.9% Share of Search.
- [Blinds 2go vs 247 Blinds: compare search popularity](/demand/uk/compare/247-blinds-vs-blinds-2go): 50.9% against 15.3% Share of Search.
- [Blinds 2go vs Hillarys: compare search popularity](/demand/uk/compare/blinds-2go-vs-hillarys): 50.9% against 5.6% Share of Search.
- [Blinds 2go vs Make My Blinds: compare search popularity](/demand/uk/compare/blinds-2go-vs-make-my-blinds): 50.9% against 2% Share of Search.
- [Blinds Direct vs 247 Blinds: compare search popularity](/demand/uk/compare/247-blinds-vs-blinds-direct): 22.9% against 15.3% Share of Search.
- [Blinds Direct vs Hillarys: compare search popularity](/demand/uk/compare/blinds-direct-vs-hillarys): 22.9% against 5.6% Share of Search.
- [Blinds Direct vs Make My Blinds: compare search popularity](/demand/uk/compare/blinds-direct-vs-make-my-blinds): 22.9% against 2% Share of Search.
- [247 Blinds vs Hillarys: compare search popularity](/demand/uk/compare/247-blinds-vs-hillarys): 15.3% against 5.6% Share of Search.
- [247 Blinds vs Make My Blinds: compare search popularity](/demand/uk/compare/247-blinds-vs-make-my-blinds): 15.3% against 2% Share of Search.
- [Hillarys vs Make My Blinds: compare search popularity](/demand/uk/compare/hillarys-vs-make-my-blinds): 5.6% against 2% Share of Search.

## How did search popularity change for United Kingdom blinds retailers in September 2026?

- In September 2026, Blinds 2go gained share of searches among blinds retailers in the United Kingdom, from 46.2% to 50.9%.
- In September 2026, Hillarys gained share of searches among blinds retailers in the United Kingdom, from 5.1% to 5.6%.
- In September 2026, Blinds Direct lost share of searches among blinds retailers in the United Kingdom, from 25.4% to 22.9%.
- In September 2026, 247 Blinds lost share of searches among blinds retailers in the United Kingdom, from 17% to 15.3%.
- In September 2026, Swift Direct Blinds lost share of searches among blinds retailers in the United Kingdom, from 2.8% to 2%.
- Make My Blinds’ share of searches among blinds retailers in the United Kingdom has lost ground for 3 months in a row, from 2.7% to 2% in September 2026.
- Estimated monthly branded searches for Thomas Sanderson in the United Kingdom fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Blinds 2go | 50.9% | 110K | 0.0% | Blinds 2go |
| 2 | Blinds Direct | 22.9% | 49.5K | -18.2% | Blinds Direct |
| 3 | 247 Blinds | 15.3% | 33.1K | -18.3% | 247 Blinds |
| 4 | Hillarys | 5.6% | 12.1K | 0.0% | Hillarys |
| 5 | Make My Blinds | 2% | 4.4K | -18.5% | Make My Blinds |
| 6 | Swift Direct Blinds | 2% | 4.4K | -33.3% | Swift Direct Blinds |
| 7 | English Blinds | 0.88% | 1.9K | -20.8% | English Blinds |
| 8 | Thomas Sanderson | 0.33% | 720 | 0.0% | Thomas Sanderson |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Blinds 2go | 110K | 46.3% | 1 |
| Oct 2025 | Blinds Direct | 60.5K | 25.5% | 2 |
| Oct 2025 | 247 Blinds | 40.5K | 17% | 3 |
| Oct 2025 | Hillarys | 14.8K | 6.2% | 4 |
| Oct 2025 | Make My Blinds | 5.4K | 2.3% | 5 |
| Oct 2025 | Swift Direct Blinds | 3.6K | 1.5% | 6 |
| Oct 2025 | English Blinds | 1.9K | 0.8% | 7 |
| Oct 2025 | Thomas Sanderson | 880 | 0.37% | 8 |
| Nov 2025 | Blinds 2go | 110K | 43.8% | 1 |
| Nov 2025 | Blinds Direct | 60.5K | 24.1% | 2 |
| Nov 2025 | 247 Blinds | 49.5K | 19.7% | 3 |
| Nov 2025 | Hillarys | 18.1K | 7.2% | 4 |
| Nov 2025 | Make My Blinds | 5.4K | 2.1% | 5 |
| Nov 2025 | Swift Direct Blinds | 4.4K | 1.8% | 6 |
| Nov 2025 | English Blinds | 2.4K | 0.96% | 7 |
| Nov 2025 | Thomas Sanderson | 880 | 0.35% | 8 |
| Dec 2025 | Blinds 2go | 74K | 46.3% | 1 |
| Dec 2025 | Blinds Direct | 40.5K | 25.4% | 2 |
| Dec 2025 | 247 Blinds | 27.1K | 17% | 3 |
| Dec 2025 | Hillarys | 9.9K | 6.2% | 4 |
| Dec 2025 | Make My Blinds | 3.6K | 2.3% | 5 |
| Dec 2025 | Swift Direct Blinds | 2.4K | 1.5% | 6 |
| Dec 2025 | English Blinds | 1.6K | 1% | 7 |
| Dec 2025 | Thomas Sanderson | 590 | 0.37% | 8 |
| Jan 2026 | Blinds 2go | 90.5K | 43.2% | 1 |
| Jan 2026 | Blinds Direct | 60.5K | 28.9% | 2 |
| Jan 2026 | 247 Blinds | 33.1K | 15.8% | 3 |
| Jan 2026 | Hillarys | 14.8K | 7.1% | 4 |
| Jan 2026 | Make My Blinds | 4.4K | 2.1% | 5 |
| Jan 2026 | Swift Direct Blinds | 3.6K | 1.7% | 6 |
| Jan 2026 | English Blinds | 1.9K | 0.91% | 7 |
| Jan 2026 | Thomas Sanderson | 720 | 0.34% | 8 |
| Feb 2026 | Blinds 2go | 90.5K | 45.6% | 1 |
| Feb 2026 | Blinds Direct | 49.5K | 25% | 2 |
| Feb 2026 | 247 Blinds | 33.1K | 16.7% | 3 |
| Feb 2026 | Hillarys | 14.8K | 7.5% | 4 |
| Feb 2026 | Make My Blinds | 4.4K | 2.2% | 5 |
| Feb 2026 | Swift Direct Blinds | 3.6K | 1.8% | 6 |
| Feb 2026 | English Blinds | 1.9K | 0.96% | 7 |
| Feb 2026 | Thomas Sanderson | 590 | 0.3% | 8 |
| Mar 2026 | Blinds 2go | 135K | 51.3% | 1 |
| Mar 2026 | Blinds Direct | 60.5K | 23% | 2 |
| Mar 2026 | 247 Blinds | 40.5K | 15.4% | 3 |
| Mar 2026 | Hillarys | 14.8K | 5.6% | 4 |
| Mar 2026 | Make My Blinds | 5.4K | 2.1% | 5 |
| Mar 2026 | Swift Direct Blinds | 3.6K | 1.4% | 6 |
| Mar 2026 | English Blinds | 2.4K | 0.91% | 7 |
| Mar 2026 | Thomas Sanderson | 720 | 0.27% | 8 |
| Apr 2026 | Blinds 2go | 110K | 48.8% | 1 |
| Apr 2026 | Blinds Direct | 49.5K | 22% | 2 |
| Apr 2026 | 247 Blinds | 40.5K | 18% | 3 |
| Apr 2026 | Hillarys | 14.8K | 6.6% | 4 |
| Apr 2026 | Make My Blinds | 4.4K | 2% | 5 |
| Apr 2026 | Swift Direct Blinds | 3.6K | 1.6% | 6 |
| Apr 2026 | English Blinds | 1.9K | 0.84% | 7 |
| Apr 2026 | Thomas Sanderson | 590 | 0.26% | 8 |
| May 2026 | Blinds 2go | 110K | 50.3% | 1 |
| May 2026 | Blinds Direct | 49.5K | 22.6% | 2 |
| May 2026 | 247 Blinds | 33.1K | 15.1% | 3 |
| May 2026 | Hillarys | 14.8K | 6.8% | 4 |
| May 2026 | Make My Blinds | 5.4K | 2.5% | 5 |
| May 2026 | Swift Direct Blinds | 3.6K | 1.6% | 6 |
| May 2026 | English Blinds | 1.9K | 0.87% | 7 |
| May 2026 | Thomas Sanderson | 590 | 0.27% | 8 |
| Jun 2026 | Blinds 2go | 90.5K | 45.2% | 1 |
| Jun 2026 | Blinds Direct | 49.5K | 24.7% | 2 |
| Jun 2026 | 247 Blinds | 33.1K | 16.5% | 3 |
| Jun 2026 | Hillarys | 14.8K | 7.4% | 4 |
| Jun 2026 | Make My Blinds | 5.4K | 2.7% | 5 |
| Jun 2026 | Swift Direct Blinds | 4.4K | 2.2% | 6 |
| Jun 2026 | English Blinds | 1.9K | 0.95% | 7 |
| Jun 2026 | Thomas Sanderson | 590 | 0.29% | 8 |
| Jul 2026 | Blinds 2go | 90.5K | 41.2% | 1 |
| Jul 2026 | Blinds Direct | 60.5K | 27.5% | 2 |
| Jul 2026 | 247 Blinds | 40.5K | 18.4% | 3 |
| Jul 2026 | Hillarys | 14.8K | 6.7% | 4 |
| Jul 2026 | Make My Blinds | 5.4K | 2.5% | 5 |
| Jul 2026 | Swift Direct Blinds | 5.4K | 2.5% | 6 |
| Jul 2026 | English Blinds | 1.9K | 0.86% | 7 |
| Jul 2026 | Thomas Sanderson | 720 | 0.33% | 8 |
| Aug 2026 | Blinds 2go | 110K | 46.2% | 1 |
| Aug 2026 | Blinds Direct | 60.5K | 25.4% | 2 |
| Aug 2026 | 247 Blinds | 40.5K | 17% | 3 |
| Aug 2026 | Hillarys | 12.1K | 5.1% | 4 |
| Aug 2026 | Swift Direct Blinds | 6.6K | 2.8% | 5 |
| Aug 2026 | Make My Blinds | 5.4K | 2.3% | 6 |
| Aug 2026 | English Blinds | 2.4K | 1% | 7 |
| Aug 2026 | Thomas Sanderson | 720 | 0.3% | 8 |
| Sep 2026 | Blinds 2go | 110K | 50.9% | 1 |
| Sep 2026 | Blinds Direct | 49.5K | 22.9% | 2 |
| Sep 2026 | 247 Blinds | 33.1K | 15.3% | 3 |
| Sep 2026 | Hillarys | 12.1K | 5.6% | 4 |
| Sep 2026 | Make My Blinds | 4.4K | 2% | 5 |
| Sep 2026 | Swift Direct Blinds | 4.4K | 2% | 6 |
| Sep 2026 | English Blinds | 1.9K | 0.88% | 7 |
| Sep 2026 | Thomas Sanderson | 720 | 0.33% | 8 |

## What is being compared

- **247 Blinds**: Measured on the search term “247 blinds”.
- **Blinds 2go**: Measured on the search term “blinds 2go”.
- **Blinds Direct**: Measured on the search term “blinds direct”.
- **English Blinds**: Measured on the search term “english blinds”.
- **Hillarys**: Measured on the search term “hillarys”.
- **Make My Blinds**: Measured on the search term “make my blinds”.
- **Swift Direct Blinds**: Measured on the search term “swift direct blinds”.
- **Thomas Sanderson**: Measured on the search term “thomas sanderson”.

- [247 Blinds](/demand/uk/brands/247-blinds)
- [Blinds 2go](/demand/uk/brands/blinds-2go)
- [Blinds Direct](/demand/uk/brands/blinds-direct)
- [English Blinds](/demand/uk/brands/english-blinds)
- [Hillarys](/demand/uk/brands/hillarys)
- [Make My Blinds](/demand/uk/brands/make-my-blinds)
- [Swift Direct Blinds](/demand/uk/brands/swift-direct-blinds)
- [Thomas Sanderson](/demand/uk/brands/thomas-sanderson)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among blinds retailers in the United Kingdom?

In September 2026, Blinds 2go was the most searched among blinds retailers in the United Kingdom, with an estimated 110K branded searches, 50.9% of all searches for the eight we track.

## Cite this page

Brandwave. "Blinds retailers in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-blinds-retailers

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-blinds-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.