---
title: "Blender brands in the United Kingdom: Which are searched most?"
description: "Compare the blender brands people in the UK buy. Share of Search among Ninja, NutriBullet, Vitamix, KitchenAid, Kenwood, Russell Hobbs, Tefal, Blendtec, Salter and BlendJet, the blender brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-blender-brands"
publisher: "Brandwave"
---

# Blender brands in the United Kingdom: Which are searched most?

Compare the blender brands people in the UK buy. Share of Search among Ninja, NutriBullet, Vitamix, KitchenAid, Kenwood, Russell Hobbs, Tefal, Blendtec, Salter and BlendJet, the blender brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Blender brands
- **Market**: United Kingdom
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: Ninja, 57.1%

## Which brand is most popular in search among blender brands in the United Kingdom?

- In September 2026, Ninja was the most searched among blender brands in the United Kingdom, with an estimated 40.5K branded searches, 57.1% of all searches for the ten we track.
- NutriBullet is in 2nd place, 36.2 percentage points behind at 20.9%.
- Across the 12 months ending September 2026, Ninja’s share of searches among blender brands in the United Kingdom increased from 56.3% to 57.1%.
- Across the 12 months ending September 2026, NutriBullet’s share of searches among blender brands in the United Kingdom increased from 16.8% to 20.9%.
- Across the 12 months ending September 2026, Vitamix’s share of searches among blender brands in the United Kingdom decreased from 9.2% to 7.6%.
- Across the 12 months ending September 2026, Kenwood’s share of searches among blender brands in the United Kingdom decreased from 4% to 2.7%.
- Across the 12 months ending September 2026, Tefal’s share of searches among blender brands in the United Kingdom decreased from 2.6% to 1.8%.
- Across the 12 months ending September 2026, Ninja’s share of searches among blender brands in the United Kingdom peaked at 62.1% in June 2026 and was lowest at 52.7% in January 2026.
- Across the 12 months ending September 2026, NutriBullet’s share of searches among blender brands in the United Kingdom peaked at 23.6% in January 2026 and was lowest at 16.8% in October 2025.
- Across the 12 months ending September 2026, Vitamix’s share of searches among blender brands in the United Kingdom peaked at 9.2% in October 2025 and was lowest at 6.7% in February 2026.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among blender brands in the United Kingdom peaked at 5.1% in September 2026 and was lowest at 3.5% in March 2026.
- Across the 12 months ending September 2026, Kenwood’s share of searches among blender brands in the United Kingdom peaked at 4% in October 2025 and was lowest at 2.3% in May 2026.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among blender brands in the United Kingdom peaked at 2.6% in October 2025 and was lowest at 1.6% in June 2026.
- Across the 12 months ending September 2026, Salter rose from 10th to 9th among blender brands in the United Kingdom.
- Across the 12 months ending September 2026, BlendJet fell from 9th to 10th among blender brands in the United Kingdom.
- Across the 12 months ending September 2026, KitchenAid, Russell Hobbs and Blendtec held steady: their share of searches among blender brands in the United Kingdom each moved less than 0.5 percentage points.

## Top blender brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Ninja and NutriBullet were mentioned most often, in four of the five answers. Ninja was recommended most often, coming first in one out of three answers that gave a list. NutriBullet was second, and Vitamix was third. Kenwood, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Ninja | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| NutriBullet | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Vitamix | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Blendtec | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| KitchenAid | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Kenwood | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Russell Hobbs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Tefal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Salter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| BlendJet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about blender brands

- Asked ChatGPT "Which blender should I buy in the UK?": 1. Ninja, 2. NutriBullet
- Asked ChatGPT "What are the best blender brands?": 1. Vitamix, 2. Blendtec, 3. Ninja, 4. KitchenAid, 5. NutriBullet
- Asked ChatGPT "What is the best blender for smoothies?": 1. NutriBullet, 2. Ninja, 3. Vitamix
- Searched Google, AI Overview "blender": named none of the brands we track
- Searched Google, AI Overview "smoothie blender": 1. Ninja, 2. NutriBullet

Not named in any answer: Kenwood, Russell Hobbs, Tefal, Salter and BlendJet.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## Compare search popularity between leading brands

- [Ninja vs NutriBullet: compare search popularity](/demand/uk/compare/ninja-kitchen-vs-nutribullet): 57.1% against 20.9% Share of Search.
- [Ninja vs Vitamix: compare search popularity](/demand/uk/compare/ninja-kitchen-vs-vitamix): 57.1% against 7.6% Share of Search.
- [Ninja vs KitchenAid: compare search popularity](/demand/uk/compare/kitchenaid-vs-ninja-kitchen): 57.1% against 5.1% Share of Search.
- [Ninja vs Kenwood: compare search popularity](/demand/uk/compare/kenwood-vs-ninja-kitchen): 57.1% against 2.7% Share of Search.
- [NutriBullet vs Vitamix: compare search popularity](/demand/uk/compare/nutribullet-vs-vitamix): 20.9% against 7.6% Share of Search.
- [NutriBullet vs KitchenAid: compare search popularity](/demand/uk/compare/kitchenaid-vs-nutribullet): 20.9% against 5.1% Share of Search.
- [NutriBullet vs Kenwood: compare search popularity](/demand/uk/compare/kenwood-vs-nutribullet): 20.9% against 2.7% Share of Search.
- [Vitamix vs KitchenAid: compare search popularity](/demand/uk/compare/kitchenaid-vs-vitamix): 7.6% against 5.1% Share of Search.
- [Vitamix vs Kenwood: compare search popularity](/demand/uk/compare/kenwood-vs-vitamix): 7.6% against 2.7% Share of Search.
- [KitchenAid vs Kenwood: compare search popularity](/demand/uk/compare/kenwood-vs-kitchenaid): 5.1% against 2.7% Share of Search.

## How did search popularity change for United Kingdom blender brands in September 2026?

- In September 2026, Ninja gained share of searches among blender brands in the United Kingdom, from 55.6% to 57.1%.
- In September 2026, NutriBullet gained share of searches among blender brands in the United Kingdom, from 20.3% to 20.9%.
- In September 2026, Vitamix lost share of searches among blender brands in the United Kingdom, from 9.1% to 7.6%.
- KitchenAid’s share of searches among blender brands in the United Kingdom has gained ground for 3 months in a row, from 3.6% to 5.1% in September 2026.
- Tefal’s share of searches among blender brands in the United Kingdom has lost ground for 3 months in a row, from 2.4% to 1.8% in September 2026.
- Estimated monthly branded searches for BlendJet in the United Kingdom fell 45.8% over 12 measured months, from 720 to 390 in September 2026.
- Estimated monthly branded searches for Kenwood in the United Kingdom fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
- Estimated monthly branded searches for Blendtec in the United Kingdom fell 28% over 12 measured months, from 1K to 720 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ninja | 57.1% | 40.5K | 0.0% | SharkNinja |
| 2 | NutriBullet | 20.9% | 14.8K | 0.0% | NutriBullet |
| 3 | Vitamix | 7.6% | 5.4K | -18.2% | Vitamix |
| 4 | KitchenAid | 5.1% | 3.6K | 0.0% | KitchenAid |
| 5 | Kenwood | 2.7% | 1.9K | 0.0% | Kenwood |
| 6 | Russell Hobbs | 2.3% | 1.6K | 0.0% | Russell Hobbs |
| 7 | Tefal | 1.8% | 1.3K | -18.8% | Tefal |
| 8 | Blendtec | 1% | 720 | -18.2% | Blendtec |
| 9 | Salter | 1% | 720 | -18.2% | Salter |
| 10 | BlendJet | 0.55% | 390 | -18.8% | BlendJet |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ninja | 40.5K | 56.3% | 1 |
| Oct 2025 | NutriBullet | 12.1K | 16.8% | 2 |
| Oct 2025 | Vitamix | 6.6K | 9.2% | 3 |
| Oct 2025 | KitchenAid | 3.6K | 5% | 4 |
| Oct 2025 | Kenwood | 2.9K | 4% | 5 |
| Oct 2025 | Russell Hobbs | 1.9K | 2.6% | 6 |
| Oct 2025 | Tefal | 1.9K | 2.6% | 7 |
| Oct 2025 | Blendtec | 1K | 1.4% | 8 |
| Oct 2025 | BlendJet | 720 | 1% | 9 |
| Oct 2025 | Salter | 720 | 1% | 10 |
| Nov 2025 | Ninja | 60.5K | 60% | 1 |
| Nov 2025 | NutriBullet | 18.1K | 18% | 2 |
| Nov 2025 | Vitamix | 8.1K | 8% | 3 |
| Nov 2025 | KitchenAid | 4.4K | 4.4% | 4 |
| Nov 2025 | Kenwood | 2.9K | 2.9% | 5 |
| Nov 2025 | Tefal | 2.4K | 2.4% | 6 |
| Nov 2025 | Russell Hobbs | 1.9K | 1.9% | 7 |
| Nov 2025 | Blendtec | 880 | 0.87% | 8 |
| Nov 2025 | Salter | 880 | 0.87% | 9 |
| Nov 2025 | BlendJet | 720 | 0.71% | 10 |
| Dec 2025 | Ninja | 49.5K | 56.3% | 1 |
| Dec 2025 | NutriBullet | 18.1K | 20.6% | 2 |
| Dec 2025 | Vitamix | 6.6K | 7.5% | 3 |
| Dec 2025 | KitchenAid | 4.4K | 5% | 4 |
| Dec 2025 | Kenwood | 2.9K | 3.3% | 5 |
| Dec 2025 | Tefal | 2.4K | 2.7% | 6 |
| Dec 2025 | Russell Hobbs | 1.9K | 2.2% | 7 |
| Dec 2025 | BlendJet | 720 | 0.82% | 8 |
| Dec 2025 | Blendtec | 720 | 0.82% | 9 |
| Dec 2025 | Salter | 720 | 0.82% | 10 |
| Jan 2026 | Ninja | 49.5K | 52.7% | 1 |
| Jan 2026 | NutriBullet | 22.2K | 23.6% | 2 |
| Jan 2026 | Vitamix | 8.1K | 8.6% | 3 |
| Jan 2026 | KitchenAid | 4.4K | 4.7% | 4 |
| Jan 2026 | Kenwood | 2.9K | 3.1% | 5 |
| Jan 2026 | Tefal | 2.4K | 2.6% | 6 |
| Jan 2026 | Russell Hobbs | 1.9K | 2% | 7 |
| Jan 2026 | Blendtec | 880 | 0.94% | 8 |
| Jan 2026 | Salter | 880 | 0.94% | 9 |
| Jan 2026 | BlendJet | 720 | 0.77% | 10 |
| Feb 2026 | Ninja | 49.5K | 61.6% | 1 |
| Feb 2026 | NutriBullet | 14.8K | 18.4% | 2 |
| Feb 2026 | Vitamix | 5.4K | 6.7% | 3 |
| Feb 2026 | KitchenAid | 2.9K | 3.6% | 4 |
| Feb 2026 | Kenwood | 2.4K | 3% | 5 |
| Feb 2026 | Russell Hobbs | 1.6K | 2% | 6 |
| Feb 2026 | Tefal | 1.6K | 2% | 7 |
| Feb 2026 | Blendtec | 880 | 1.1% | 8 |
| Feb 2026 | Salter | 720 | 0.9% | 9 |
| Feb 2026 | BlendJet | 590 | 0.73% | 10 |
| Mar 2026 | Ninja | 49.5K | 60.6% | 1 |
| Mar 2026 | NutriBullet | 14.8K | 18.1% | 2 |
| Mar 2026 | Vitamix | 6.6K | 8.1% | 3 |
| Mar 2026 | KitchenAid | 2.9K | 3.5% | 4 |
| Mar 2026 | Kenwood | 2.4K | 2.9% | 5 |
| Mar 2026 | Russell Hobbs | 1.6K | 2% | 6 |
| Mar 2026 | Tefal | 1.6K | 2% | 7 |
| Mar 2026 | Blendtec | 1K | 1.2% | 8 |
| Mar 2026 | BlendJet | 720 | 0.88% | 9 |
| Mar 2026 | Salter | 590 | 0.72% | 10 |
| Apr 2026 | Ninja | 49.5K | 60.7% | 1 |
| Apr 2026 | NutriBullet | 14.8K | 18.2% | 2 |
| Apr 2026 | Vitamix | 6.6K | 8.1% | 3 |
| Apr 2026 | KitchenAid | 2.9K | 3.6% | 4 |
| Apr 2026 | Kenwood | 1.9K | 2.3% | 5 |
| Apr 2026 | Tefal | 1.9K | 2.3% | 6 |
| Apr 2026 | Russell Hobbs | 1.6K | 2% | 7 |
| Apr 2026 | Blendtec | 1K | 1.2% | 8 |
| Apr 2026 | Salter | 720 | 0.88% | 9 |
| Apr 2026 | BlendJet | 590 | 0.72% | 10 |
| May 2026 | Ninja | 49.5K | 60.6% | 1 |
| May 2026 | NutriBullet | 14.8K | 18.1% | 2 |
| May 2026 | Vitamix | 6.6K | 8.1% | 3 |
| May 2026 | KitchenAid | 2.9K | 3.6% | 4 |
| May 2026 | Kenwood | 1.9K | 2.3% | 5 |
| May 2026 | Tefal | 1.9K | 2.3% | 6 |
| May 2026 | Russell Hobbs | 1.6K | 2% | 7 |
| May 2026 | Blendtec | 1K | 1.2% | 8 |
| May 2026 | BlendJet | 720 | 0.88% | 9 |
| May 2026 | Salter | 720 | 0.88% | 10 |
| Jun 2026 | Ninja | 49.5K | 62.1% | 1 |
| Jun 2026 | NutriBullet | 14.8K | 18.6% | 2 |
| Jun 2026 | Vitamix | 5.4K | 6.8% | 3 |
| Jun 2026 | KitchenAid | 2.9K | 3.6% | 4 |
| Jun 2026 | Kenwood | 1.9K | 2.4% | 5 |
| Jun 2026 | Tefal | 1.9K | 2.4% | 6 |
| Jun 2026 | Russell Hobbs | 1.3K | 1.6% | 7 |
| Jun 2026 | Blendtec | 880 | 1.1% | 8 |
| Jun 2026 | BlendJet | 590 | 0.74% | 9 |
| Jun 2026 | Salter | 590 | 0.74% | 10 |
| Jul 2026 | Ninja | 40.5K | 57.3% | 1 |
| Jul 2026 | NutriBullet | 14.8K | 20.9% | 2 |
| Jul 2026 | Vitamix | 5.4K | 7.6% | 3 |
| Jul 2026 | KitchenAid | 2.9K | 4.1% | 4 |
| Jul 2026 | Kenwood | 1.9K | 2.7% | 5 |
| Jul 2026 | Russell Hobbs | 1.6K | 2.3% | 6 |
| Jul 2026 | Tefal | 1.6K | 2.3% | 7 |
| Jul 2026 | Blendtec | 880 | 1.2% | 8 |
| Jul 2026 | Salter | 590 | 0.84% | 9 |
| Jul 2026 | BlendJet | 480 | 0.68% | 10 |
| Aug 2026 | Ninja | 40.5K | 55.6% | 1 |
| Aug 2026 | NutriBullet | 14.8K | 20.3% | 2 |
| Aug 2026 | Vitamix | 6.6K | 9.1% | 3 |
| Aug 2026 | KitchenAid | 3.6K | 4.9% | 4 |
| Aug 2026 | Kenwood | 1.9K | 2.6% | 5 |
| Aug 2026 | Russell Hobbs | 1.6K | 2.2% | 6 |
| Aug 2026 | Tefal | 1.6K | 2.2% | 7 |
| Aug 2026 | Blendtec | 880 | 1.2% | 8 |
| Aug 2026 | Salter | 880 | 1.2% | 9 |
| Aug 2026 | BlendJet | 480 | 0.66% | 10 |
| Sep 2026 | Ninja | 40.5K | 57.1% | 1 |
| Sep 2026 | NutriBullet | 14.8K | 20.9% | 2 |
| Sep 2026 | Vitamix | 5.4K | 7.6% | 3 |
| Sep 2026 | KitchenAid | 3.6K | 5.1% | 4 |
| Sep 2026 | Kenwood | 1.9K | 2.7% | 5 |
| Sep 2026 | Russell Hobbs | 1.6K | 2.3% | 6 |
| Sep 2026 | Tefal | 1.3K | 1.8% | 7 |
| Sep 2026 | Blendtec | 720 | 1% | 8 |
| Sep 2026 | Salter | 720 | 1% | 9 |
| Sep 2026 | BlendJet | 390 | 0.55% | 10 |

## What is being compared

- **BlendJet**: Measured on the search term “blendjet”.
- **Blendtec**: Measured on the search term “blendtec blender”.
- **Kenwood**: Measured on the search term “kenwood blender”.
- **KitchenAid**: Measured on the search term “kitchenaid blender”.
- **Ninja**: Measured on the search term “ninja blender”.
- **NutriBullet**: Measured on the search term “nutribullet blender”.
- **Russell Hobbs**: Measured on the search term “russell hobbs blender”.
- **Salter**: Measured on the search term “salter blender”.
- **Tefal**: Measured on the search term “tefal blender”.
- **Vitamix**: Measured on the search term “vitamix”.

- [BlendJet](/demand/uk/brands/blendjet)
- [Blendtec](/demand/uk/brands/blendtec)
- [Kenwood](/demand/uk/brands/kenwood)
- [KitchenAid](/demand/uk/brands/kitchenaid)
- [Ninja](/demand/uk/brands/ninja-kitchen)
- [NutriBullet](/demand/uk/brands/nutribullet)
- [Russell Hobbs](/demand/uk/brands/russell-hobbs)
- [Salter](/demand/uk/brands/salter)
- [Tefal](/demand/uk/brands/tefal)
- [Vitamix](/demand/uk/brands/vitamix)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among blender brands in the United Kingdom?

In September 2026, Ninja was the most searched among blender brands in the United Kingdom, with an estimated 40.5K branded searches, 57.1% of all searches for the ten we track.

## Cite this page

Brandwave. "Blender brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-blender-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-blender-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.