---
title: "Bike shops in the United Kingdom: Which are searched most?"
description: "Compare the bike shops people in the UK buy bikes, kit and parts from. Share of Search among Evans Cycles, Tredz, Halfords, Sigma Sports, Ribble and Merlin Cycles, the bike shops Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-bike-shops"
publisher: "Brandwave"
---

# Bike shops in the United Kingdom: Which are searched most?

Compare the bike shops people in the UK buy bikes, kit and parts from. Share of Search among Evans Cycles, Tredz, Halfords, Sigma Sports, Ribble and Merlin Cycles, the bike shops Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bike shops
- **Market**: United Kingdom
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Evans Cycles, 39.4%

## Which brand is most popular in search among bike shops in the United Kingdom?

- In September 2026, Evans Cycles was the most searched among bike shops in the United Kingdom, with an estimated 135K branded searches, 39.4% of all searches for the six we track.
- Tredz is in 2nd place, 21.7 percentage points behind at 17.6%.
- Across the 12 months ending September 2026, Ribble’s share of searches among bike shops in the United Kingdom increased from 7.1% to 7.6%.
- Across the 12 months ending September 2026, Merlin Cycles’ share of searches among bike shops in the United Kingdom decreased from 7.8% to 6.5%.
- Across the 12 months ending September 2026, Evans Cycles’ share of searches among bike shops in the United Kingdom peaked at 41% in February 2026 and was lowest at 32.1% in November 2025.
- Across the 12 months ending September 2026, Tredz’s share of searches among bike shops in the United Kingdom peaked at 21.6% in November 2025 and was lowest at 17.1% in March 2026.
- Across the 12 months ending September 2026, Halfords’ share of searches among bike shops in the United Kingdom peaked at 14.5% in November 2025 and was lowest at 10.1% in February 2026.
- Across the 12 months ending September 2026, Sigma Sports’ share of searches among bike shops in the United Kingdom peaked at 17.7% in November 2025 and was lowest at 13.7% in December 2025.
- Across the 12 months ending September 2026, Ribble’s share of searches among bike shops in the United Kingdom peaked at 7.7% in July 2026 and was lowest at 5.9% in December 2025.
- Across the 12 months ending September 2026, Merlin Cycles’ share of searches among bike shops in the United Kingdom peaked at 9.4% in March 2026 and was lowest at 6.5% in July 2026.
- Across the 12 months ending September 2026, Ribble rose from 6th to 5th among bike shops in the United Kingdom.
- Across the 12 months ending September 2026, Merlin Cycles fell from 5th to 6th among bike shops in the United Kingdom.
- Across the 12 months ending September 2026, Evans Cycles, Tredz, Halfords and Sigma Sports held steady: their share of searches among bike shops in the United Kingdom each moved less than 0.5 percentage points.

## Top bike shops in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Tredz, Sigma Sports, Ribble and Merlin Cycles were mentioned most often, in two of the three answers. Sigma Sports was recommended most often, coming first in one out of three answers. Tredz was second, and Halfords was third. Evans Cycles, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Sigma Sports | 1st | 2 of 3 | 2 of 3 |
| Tredz | 2nd | 2 of 3 | 2 of 3 |
| Halfords | 3rd | 1 of 3 | 1 of 3 |
| Ribble | 4th | 2 of 3 | 2 of 3 |
| Merlin Cycles | 5th | 2 of 3 | 2 of 3 |
| Evans Cycles | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about bike shops

- Asked ChatGPT "Where should I buy a bike in the UK?": 1. Halfords, 2. Tredz, 3. Ribble
- Asked ChatGPT "What are the best bike shops in the UK?": 1. Sigma Sports, 2. Merlin Cycles
- Asked ChatGPT "Which UK bike shop is best for buying a road bike online?": 1. Tredz, 2. Sigma Sports, 3. Ribble, 4. Merlin Cycles

Not named in any answer: Evans Cycles.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026.

## Compare search popularity between leading brands

- [Evans Cycles vs Tredz: compare search popularity](/demand/uk/compare/evans-cycles-vs-tredz): 39.4% against 17.6% Share of Search.
- [Evans Cycles vs Halfords: compare search popularity](/demand/uk/compare/evans-cycles-vs-halfords): 39.4% against 14.4% Share of Search.
- [Evans Cycles vs Sigma Sports: compare search popularity](/demand/uk/compare/evans-cycles-vs-sigma-sports): 39.4% against 14.4% Share of Search.
- [Evans Cycles vs Ribble: compare search popularity](/demand/uk/compare/evans-cycles-vs-ribble-cycles): 39.4% against 7.6% Share of Search.
- [Tredz vs Halfords: compare search popularity](/demand/uk/compare/halfords-vs-tredz): 17.6% against 14.4% Share of Search.
- [Tredz vs Sigma Sports: compare search popularity](/demand/uk/compare/sigma-sports-vs-tredz): 17.6% against 14.4% Share of Search.
- [Tredz vs Ribble: compare search popularity](/demand/uk/compare/ribble-cycles-vs-tredz): 17.6% against 7.6% Share of Search.
- [Halfords vs Sigma Sports: compare search popularity](/demand/uk/compare/halfords-vs-sigma-sports): 14.4% Share of Search each.
- [Halfords vs Ribble: compare search popularity](/demand/uk/compare/halfords-vs-ribble-cycles): 14.4% against 7.6% Share of Search.
- [Sigma Sports vs Ribble: compare search popularity](/demand/uk/compare/ribble-cycles-vs-sigma-sports): 14.4% against 7.6% Share of Search.

## How did search popularity change for United Kingdom bike shops in September 2026?

- Estimated monthly branded searches for Merlin Cycles in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Evans Cycles | 39.4% | 135K | -18.2% | Evans Cycles |
| 2 | Tredz | 17.6% | 60.5K | -18.2% | Tredz |
| 3 | Halfords | 14.4% | 49.5K | -18.2% | Halfords |
| 4 | Sigma Sports | 14.4% | 49.5K | -18.2% | Sigma Sports |
| 5 | Ribble | 7.6% | 26.2K | -18.4% | Ribble |
| 6 | Merlin Cycles | 6.5% | 22.2K | -18.1% | Merlin Cycles |

Halfords sells other things too, so only its searches that name this product count here, like “halfords bikes”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Evans Cycles | 135K | 39% | 1 |
| Oct 2025 | Tredz | 60.5K | 17.5% | 2 |
| Oct 2025 | Halfords | 49.5K | 14.3% | 3 |
| Oct 2025 | Sigma Sports | 49.5K | 14.3% | 4 |
| Oct 2025 | Merlin Cycles | 27.1K | 7.8% | 5 |
| Oct 2025 | Ribble | 24.7K | 7.1% | 6 |
| Nov 2025 | Evans Cycles | 110K | 32.1% | 1 |
| Nov 2025 | Tredz | 74K | 21.6% | 2 |
| Nov 2025 | Sigma Sports | 60.5K | 17.7% | 3 |
| Nov 2025 | Halfords | 49.5K | 14.5% | 4 |
| Nov 2025 | Merlin Cycles | 27.1K | 7.9% | 5 |
| Nov 2025 | Ribble | 21.4K | 6.2% | 6 |
| Dec 2025 | Evans Cycles | 110K | 37.1% | 1 |
| Dec 2025 | Tredz | 60.5K | 20.4% | 2 |
| Dec 2025 | Halfords | 40.5K | 13.7% | 3 |
| Dec 2025 | Sigma Sports | 40.5K | 13.7% | 4 |
| Dec 2025 | Merlin Cycles | 27.1K | 9.2% | 5 |
| Dec 2025 | Ribble | 17.5K | 5.9% | 6 |
| Jan 2026 | Evans Cycles | 110K | 37.6% | 1 |
| Jan 2026 | Tredz | 60.5K | 20.7% | 2 |
| Jan 2026 | Sigma Sports | 40.5K | 13.8% | 3 |
| Jan 2026 | Halfords | 33.1K | 11.3% | 4 |
| Jan 2026 | Merlin Cycles | 27.1K | 9.3% | 5 |
| Jan 2026 | Ribble | 21.4K | 7.3% | 6 |
| Feb 2026 | Evans Cycles | 110K | 41% | 1 |
| Feb 2026 | Tredz | 49.5K | 18.5% | 2 |
| Feb 2026 | Sigma Sports | 40.5K | 15.1% | 3 |
| Feb 2026 | Halfords | 27.1K | 10.1% | 4 |
| Feb 2026 | Merlin Cycles | 22.2K | 8.3% | 5 |
| Feb 2026 | Ribble | 18.7K | 7% | 6 |
| Mar 2026 | Evans Cycles | 135K | 38.2% | 1 |
| Mar 2026 | Tredz | 60.5K | 17.1% | 2 |
| Mar 2026 | Halfords | 49.5K | 14% | 3 |
| Mar 2026 | Sigma Sports | 49.5K | 14% | 4 |
| Mar 2026 | Merlin Cycles | 33.1K | 9.4% | 5 |
| Mar 2026 | Ribble | 26.2K | 7.4% | 6 |
| Apr 2026 | Evans Cycles | 165K | 39.4% | 1 |
| Apr 2026 | Tredz | 74K | 17.6% | 2 |
| Apr 2026 | Halfords | 60.5K | 14.4% | 3 |
| Apr 2026 | Sigma Sports | 60.5K | 14.4% | 4 |
| Apr 2026 | Merlin Cycles | 33.1K | 7.9% | 5 |
| Apr 2026 | Ribble | 26.2K | 6.2% | 6 |
| May 2026 | Evans Cycles | 165K | 39.4% | 1 |
| May 2026 | Tredz | 74K | 17.6% | 2 |
| May 2026 | Halfords | 60.5K | 14.4% | 3 |
| May 2026 | Sigma Sports | 60.5K | 14.4% | 4 |
| May 2026 | Merlin Cycles | 33.1K | 7.9% | 5 |
| May 2026 | Ribble | 26.2K | 6.2% | 6 |
| Jun 2026 | Evans Cycles | 135K | 37.4% | 1 |
| Jun 2026 | Tredz | 74K | 20.5% | 2 |
| Jun 2026 | Halfords | 49.5K | 13.7% | 3 |
| Jun 2026 | Sigma Sports | 49.5K | 13.7% | 4 |
| Jun 2026 | Merlin Cycles | 27.1K | 7.5% | 5 |
| Jun 2026 | Ribble | 26.2K | 7.3% | 6 |
| Jul 2026 | Evans Cycles | 165K | 39.4% | 1 |
| Jul 2026 | Tredz | 74K | 17.7% | 2 |
| Jul 2026 | Halfords | 60.5K | 14.4% | 3 |
| Jul 2026 | Sigma Sports | 60.5K | 14.4% | 4 |
| Jul 2026 | Ribble | 32.1K | 7.7% | 5 |
| Jul 2026 | Merlin Cycles | 27.1K | 6.5% | 6 |
| Aug 2026 | Evans Cycles | 165K | 39.4% | 1 |
| Aug 2026 | Tredz | 74K | 17.7% | 2 |
| Aug 2026 | Halfords | 60.5K | 14.4% | 3 |
| Aug 2026 | Sigma Sports | 60.5K | 14.4% | 4 |
| Aug 2026 | Ribble | 32.1K | 7.7% | 5 |
| Aug 2026 | Merlin Cycles | 27.1K | 6.5% | 6 |
| Sep 2026 | Evans Cycles | 135K | 39.4% | 1 |
| Sep 2026 | Tredz | 60.5K | 17.6% | 2 |
| Sep 2026 | Halfords | 49.5K | 14.4% | 3 |
| Sep 2026 | Sigma Sports | 49.5K | 14.4% | 4 |
| Sep 2026 | Ribble | 26.2K | 7.6% | 5 |
| Sep 2026 | Merlin Cycles | 22.2K | 6.5% | 6 |

## What is being compared

- **Evans Cycles**: Measured on the search term “evans cycles”.
- **Halfords**: Measured on the search term “halfords bikes”.
- **Merlin Cycles**: Measured on the search term “merlin cycles”.
- **Ribble**: Measured on the search terms “ribble” and “ribble cycles”, summed into one figure.
- **Sigma Sports**: Measured on the search term “sigma sports”.
- **Tredz**: Measured on the search term “tredz”.

- [Evans Cycles](/demand/uk/brands/evans-cycles)
- [Halfords](/demand/uk/brands/halfords)
- [Merlin Cycles](/demand/uk/brands/merlin-cycles)
- [Ribble](/demand/uk/brands/ribble-cycles)
- [Sigma Sports](/demand/uk/brands/sigma-sports)
- [Tredz](/demand/uk/brands/tredz)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bike shops in the United Kingdom?

In September 2026, Evans Cycles was the most searched among bike shops in the United Kingdom, with an estimated 135K branded searches, 39.4% of all searches for the six we track.

## Cite this page

Brandwave. "Bike shops in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-bike-shops

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-bike-shops. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.