---
title: "Bike brands in the United Kingdom: Which are searched most?"
description: "Compare the bike brands people in the UK choose between, from folding bikes to road bikes. Share of Search among Carrera, Canyon, Trek, Brompton, Specialized, Cube, Giant, Boardman, Pinarello, Cannondale, Orbea, Raleigh, Ribble and Vitus, the bike brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-bike-brands"
publisher: "Brandwave"
---

# Bike brands in the United Kingdom: Which are searched most?

Compare the bike brands people in the UK choose between, from folding bikes to road bikes. Share of Search among Carrera, Canyon, Trek, Brompton, Specialized, Cube, Giant, Boardman, Pinarello, Cannondale, Orbea, Raleigh, Ribble and Vitus, the bike brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bike brands
- **Market**: United Kingdom
- **Brands compared**: 14
- **Month measured**: Sep 2026
- **Highest Share of Search**: Carrera, 19.8%

## Which brand is most popular in search among bike brands in the United Kingdom?

- In September 2026, Carrera was the most searched among bike brands in the United Kingdom, with an estimated 49.5K branded searches, 19.8% of all searches for the 14 we track.
- Canyon is in 2nd place, 6.6 percentage points behind at 13.2%.
- Across the 12 months ending September 2026, Carrera’s share of searches among bike brands in the United Kingdom increased from 18.2% to 19.8%.
- Across the 12 months ending September 2026, Canyon’s share of searches among bike brands in the United Kingdom decreased from 14.8% to 13.2%.
- Across the 12 months ending September 2026, Trek’s share of searches among bike brands in the United Kingdom increased from 12.2% to 13.2%.
- Across the 12 months ending September 2026, Brompton’s share of searches among bike brands in the United Kingdom decreased from 12.2% to 8.9%.
- Across the 12 months ending September 2026, Specialized’s share of searches among bike brands in the United Kingdom increased from 8.1% to 8.9%.
- Across the 12 months ending September 2026, Cube’s share of searches among bike brands in the United Kingdom increased from 6.6% to 7.2%.
- Across the 12 months ending September 2026, Giant’s share of searches among bike brands in the United Kingdom increased from 6.6% to 7.2%.
- Across the 12 months ending September 2026, Ribble’s share of searches among bike brands in the United Kingdom increased from 2% to 2.6%.
- Across the 12 months ending September 2026, Vitus’ share of searches among bike brands in the United Kingdom decreased from 2% to 1.4%.
- Across the 12 months ending September 2026, Carrera’s share of searches among bike brands in the United Kingdom peaked at 19.8% in September 2026 and was lowest at 13.5% in January 2026.
- Across the 12 months ending September 2026, Canyon’s share of searches among bike brands in the United Kingdom peaked at 16.6% in June 2026 and was lowest at 11.5% in August 2026.
- Across the 12 months ending September 2026, Trek’s share of searches among bike brands in the United Kingdom peaked at 14.1% in May 2026 and was lowest at 11% in January 2026.
- Across the 12 months ending September 2026, Brompton’s share of searches among bike brands in the United Kingdom peaked at 13.5% in January 2026 and was lowest at 7.7% in August 2026.
- Across the 12 months ending September 2026, Specialized’s share of searches among bike brands in the United Kingdom peaked at 10.6% in April 2026 and was lowest at 7% in July 2026.
- Across the 12 months ending September 2026, Cube’s share of searches among bike brands in the United Kingdom peaked at 7.7% in August 2026 and was lowest at 5.9% in November 2025.
- Across the 12 months ending September 2026, Giant’s share of searches among bike brands in the United Kingdom peaked at 8.7% in April 2026 and was lowest at 6.6% in October 2025.
- Across the 12 months ending September 2026, Boardman’s share of searches among bike brands in the United Kingdom peaked at 4.7% in April 2026 and was lowest at 3.6% in October 2025.
- Across the 12 months ending September 2026, Pinarello’s share of searches among bike brands in the United Kingdom peaked at 5% in February 2026 and was lowest at 3.5% in October 2025.
- Across the 12 months ending September 2026, Cannondale’s share of searches among bike brands in the United Kingdom peaked at 4.5% in March 2026 and was lowest at 2.8% in August 2026.
- Across the 12 months ending September 2026, Raleigh’s share of searches among bike brands in the United Kingdom peaked at 14.1% in August 2026 and was lowest at 3.2% in April 2026.
- Across the 12 months ending September 2026, Trek rose from 4th to 3rd among bike brands in the United Kingdom.
- Across the 12 months ending September 2026, Brompton fell from 3rd to 4th among bike brands in the United Kingdom.
- Across the 12 months ending September 2026, Pinarello rose from 11th to 9th among bike brands in the United Kingdom.
- Across the 12 months ending September 2026, Cannondale fell from 9th to 10th among bike brands in the United Kingdom.
- Across the 12 months ending September 2026, Orbea rose from 12th to 11th among bike brands in the United Kingdom.
- Across the 12 months ending September 2026, Raleigh fell from 10th to 12th among bike brands in the United Kingdom.
- Across the 12 months ending September 2026, Boardman held steady: its share of searches among bike brands in the United Kingdom moved less than 0.5 percentage points.

## Top bike brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Trek and Boardman were mentioned most often, in three of the four answers. Giant was recommended most often, coming first in two out of three answers that gave a list. Boardman was second, and Trek was third. Carrera, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Giant | 1st | 2 of 3 | 0 of 1 | 2 of 4 |
| Boardman | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Trek | 3rd | 2 of 3 | 1 of 1 | 3 of 4 |
| Specialized | 4th | 1 of 3 | 1 of 1 | 2 of 4 |
| Carrera | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Canyon | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Brompton | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 |
| Cube | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Pinarello | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Cannondale | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Orbea | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Raleigh | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Ribble | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Vitus | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about bike brands

- Asked ChatGPT "What's the best road bike brand for a beginner?": 1. Giant, 2. Trek, 3. Specialized, 4. Boardman
- Asked ChatGPT "Which bike brand gives the best value in the UK?": 1. Giant, 2. Boardman, 3. Trek
- Asked ChatGPT "What's the best folding bike for commuting?": 1. Brompton
- Searched Google, AI Overview "road bikes": 1. Boardman, 2. Trek, 3. Specialized

Not named in any answer: Carrera, Canyon, Cube, Pinarello, Cannondale, Orbea, Raleigh, Ribble and Vitus.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## Compare search popularity between leading brands

- [Carrera vs Canyon: compare search popularity](/demand/uk/compare/canyon-bikes-vs-carrera-bikes): 19.8% against 13.2% Share of Search.
- [Carrera vs Trek: compare search popularity](/demand/uk/compare/carrera-bikes-vs-trek): 19.8% against 13.2% Share of Search.
- [Carrera vs Brompton: compare search popularity](/demand/uk/compare/brompton-vs-carrera-bikes): 19.8% against 8.9% Share of Search.
- [Carrera vs Specialized: compare search popularity](/demand/uk/compare/carrera-bikes-vs-specialized): 19.8% against 8.9% Share of Search.
- [Canyon vs Trek: compare search popularity](/demand/uk/compare/canyon-bikes-vs-trek): 13.2% Share of Search each.
- [Canyon vs Brompton: compare search popularity](/demand/uk/compare/brompton-vs-canyon-bikes): 13.2% against 8.9% Share of Search.
- [Canyon vs Specialized: compare search popularity](/demand/uk/compare/canyon-bikes-vs-specialized): 13.2% against 8.9% Share of Search.
- [Trek vs Brompton: compare search popularity](/demand/uk/compare/brompton-vs-trek): 13.2% against 8.9% Share of Search.
- [Trek vs Specialized: compare search popularity](/demand/uk/compare/specialized-vs-trek): 13.2% against 8.9% Share of Search.
- [Brompton vs Specialized: compare search popularity](/demand/uk/compare/brompton-vs-specialized): 8.9% Share of Search each.

## How did search popularity change for United Kingdom bike brands in September 2026?

- In September 2026, Canyon overtook Raleigh to rank 2nd among bike brands in the United Kingdom, with 13.2% of the searches.
- In September 2026, Trek overtook Raleigh to rank 3rd among bike brands in the United Kingdom, with 13.2% of the searches.
- In September 2026, Brompton overtook Raleigh to rank 4th among bike brands in the United Kingdom, with 8.9% of the searches.
- In September 2026, Specialized overtook Raleigh and 2 others to rank 5th among bike brands in the United Kingdom, with 8.9% of the searches.
- In September 2026, Carrera gained share of searches among bike brands in the United Kingdom, from 14.1% to 19.8%.
- In September 2026, Raleigh lost share of searches among bike brands in the United Kingdom, from 14.1% to 3.2%.
- In September 2026, Cube lost share of searches among bike brands in the United Kingdom, from 7.7% to 7.2%.
- In September 2026, Giant lost share of searches among bike brands in the United Kingdom, from 7.7% to 7.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Carrera | 19.8% | 49.5K | +22.2% | Halfords |
| 2 | Canyon | 13.2% | 33.1K | 0.0% | Canyon |
| 3 | Trek | 13.2% | 33.1K | 0.0% | Trek |
| 4 | Brompton | 8.9% | 22.2K | 0.0% | Brompton |
| 5 | Specialized | 8.9% | 22.2K | 0.0% | Specialized |
| 6 | Cube | 7.2% | 18.1K | -18.5% | Cube |
| 7 | Giant | 7.2% | 18.1K | -18.5% | Giant |
| 8 | Boardman | 4% | 9.9K | -18.2% | Halfords |
| 9 | Pinarello | 3.8% | 9.5K | -6.9% | Pinarello |
| 10 | Cannondale | 3.2% | 8.1K | 0.0% | Cannondale |
| 11 | Orbea | 3.2% | 8.1K | 0.0% | Orbea |
| 12 | Raleigh | 3.2% | 8.1K | -80.0% | Raleigh |
| 13 | Ribble | 2.6% | 6.6K | -18.5% | Ribble |
| 14 | Vitus | 1.4% | 3.6K | -18.2% | Vitus |

Ribble sells other things too, so only its searches that name this product count here, like “ribble bikes”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Carrera | 40.5K | 18.2% | 1 |
| Oct 2025 | Canyon | 33.1K | 14.8% | 2 |
| Oct 2025 | Brompton | 27.1K | 12.2% | 3 |
| Oct 2025 | Trek | 27.1K | 12.2% | 4 |
| Oct 2025 | Specialized | 18.1K | 8.1% | 5 |
| Oct 2025 | Cube | 14.8K | 6.6% | 6 |
| Oct 2025 | Giant | 14.8K | 6.6% | 7 |
| Oct 2025 | Boardman | 8.1K | 3.6% | 8 |
| Oct 2025 | Cannondale | 8.1K | 3.6% | 9 |
| Oct 2025 | Raleigh | 8.1K | 3.6% | 10 |
| Oct 2025 | Pinarello | 7.8K | 3.5% | 11 |
| Oct 2025 | Orbea | 6.6K | 3% | 12 |
| Oct 2025 | Ribble | 4.4K | 2% | 13 |
| Oct 2025 | Vitus | 4.4K | 2% | 14 |
| Nov 2025 | Carrera | 40.5K | 19.8% | 1 |
| Nov 2025 | Canyon | 27.1K | 13.2% | 2 |
| Nov 2025 | Trek | 27.1K | 13.2% | 3 |
| Nov 2025 | Brompton | 22.2K | 10.8% | 4 |
| Nov 2025 | Specialized | 18.1K | 8.8% | 5 |
| Nov 2025 | Giant | 14.8K | 7.2% | 6 |
| Nov 2025 | Cube | 12.1K | 5.9% | 7 |
| Nov 2025 | Pinarello | 8.3K | 4.1% | 8 |
| Nov 2025 | Boardman | 8.1K | 4% | 9 |
| Nov 2025 | Cannondale | 6.6K | 3.2% | 10 |
| Nov 2025 | Raleigh | 6.6K | 3.2% | 11 |
| Nov 2025 | Orbea | 5.4K | 2.6% | 12 |
| Nov 2025 | Ribble | 4.4K | 2.1% | 13 |
| Nov 2025 | Vitus | 3.6K | 1.8% | 14 |
| Dec 2025 | Carrera | 27.1K | 17.1% | 1 |
| Dec 2025 | Canyon | 22.2K | 14% | 2 |
| Dec 2025 | Brompton | 18.1K | 11.4% | 3 |
| Dec 2025 | Trek | 18.1K | 11.4% | 4 |
| Dec 2025 | Specialized | 14.8K | 9.4% | 5 |
| Dec 2025 | Giant | 12.1K | 7.7% | 6 |
| Dec 2025 | Cube | 9.9K | 6.3% | 7 |
| Dec 2025 | Boardman | 6.6K | 4.2% | 8 |
| Dec 2025 | Raleigh | 6.6K | 4.2% | 9 |
| Dec 2025 | Pinarello | 6.3K | 4% | 10 |
| Dec 2025 | Cannondale | 5.4K | 3.4% | 11 |
| Dec 2025 | Orbea | 4.4K | 2.8% | 12 |
| Dec 2025 | Ribble | 3.6K | 2.3% | 13 |
| Dec 2025 | Vitus | 2.9K | 1.8% | 14 |
| Jan 2026 | Canyon | 27.1K | 16.5% | 1 |
| Jan 2026 | Brompton | 22.2K | 13.5% | 2 |
| Jan 2026 | Carrera | 22.2K | 13.5% | 3 |
| Jan 2026 | Trek | 18.1K | 11% | 4 |
| Jan 2026 | Specialized | 14.8K | 9% | 5 |
| Jan 2026 | Giant | 12.1K | 7.4% | 6 |
| Jan 2026 | Cube | 9.9K | 6% | 7 |
| Jan 2026 | Pinarello | 7.3K | 4.4% | 8 |
| Jan 2026 | Boardman | 6.6K | 4% | 9 |
| Jan 2026 | Cannondale | 6.6K | 4% | 10 |
| Jan 2026 | Orbea | 5.4K | 3.3% | 11 |
| Jan 2026 | Raleigh | 5.4K | 3.3% | 12 |
| Jan 2026 | Ribble | 4.4K | 2.7% | 13 |
| Jan 2026 | Vitus | 2.4K | 1.5% | 14 |
| Feb 2026 | Canyon | 22.2K | 14.3% | 1 |
| Feb 2026 | Carrera | 22.2K | 14.3% | 2 |
| Feb 2026 | Brompton | 18.1K | 11.7% | 3 |
| Feb 2026 | Trek | 18.1K | 11.7% | 4 |
| Feb 2026 | Specialized | 14.8K | 9.5% | 5 |
| Feb 2026 | Giant | 12.1K | 7.8% | 6 |
| Feb 2026 | Cube | 9.9K | 6.4% | 7 |
| Feb 2026 | Pinarello | 7.8K | 5% | 8 |
| Feb 2026 | Boardman | 6.6K | 4.3% | 9 |
| Feb 2026 | Cannondale | 6.6K | 4.3% | 10 |
| Feb 2026 | Orbea | 5.4K | 3.5% | 11 |
| Feb 2026 | Raleigh | 5.4K | 3.5% | 12 |
| Feb 2026 | Ribble | 3.6K | 2.3% | 13 |
| Feb 2026 | Vitus | 2.4K | 1.5% | 14 |
| Mar 2026 | Carrera | 33.1K | 15.2% | 1 |
| Mar 2026 | Canyon | 27.1K | 12.5% | 2 |
| Mar 2026 | Trek | 27.1K | 12.5% | 3 |
| Mar 2026 | Brompton | 22.2K | 10.2% | 4 |
| Mar 2026 | Specialized | 22.2K | 10.2% | 5 |
| Mar 2026 | Giant | 18.1K | 8.3% | 6 |
| Mar 2026 | Cube | 14.8K | 6.8% | 7 |
| Mar 2026 | Boardman | 9.9K | 4.5% | 8 |
| Mar 2026 | Cannondale | 9.9K | 4.5% | 9 |
| Mar 2026 | Pinarello | 9.5K | 4.4% | 10 |
| Mar 2026 | Raleigh | 8.1K | 3.7% | 11 |
| Mar 2026 | Orbea | 6.6K | 3% | 12 |
| Mar 2026 | Ribble | 5.4K | 2.5% | 13 |
| Mar 2026 | Vitus | 3.6K | 1.7% | 14 |
| Apr 2026 | Carrera | 40.5K | 15.8% | 1 |
| Apr 2026 | Canyon | 33.1K | 12.9% | 2 |
| Apr 2026 | Trek | 33.1K | 12.9% | 3 |
| Apr 2026 | Specialized | 27.1K | 10.6% | 4 |
| Apr 2026 | Brompton | 22.2K | 8.7% | 5 |
| Apr 2026 | Giant | 22.2K | 8.7% | 6 |
| Apr 2026 | Cube | 18.1K | 7.1% | 7 |
| Apr 2026 | Boardman | 12.1K | 4.7% | 8 |
| Apr 2026 | Pinarello | 10.2K | 4% | 9 |
| Apr 2026 | Cannondale | 9.9K | 3.9% | 10 |
| Apr 2026 | Orbea | 8.1K | 3.2% | 11 |
| Apr 2026 | Raleigh | 8.1K | 3.2% | 12 |
| Apr 2026 | Ribble | 6.6K | 2.6% | 13 |
| Apr 2026 | Vitus | 4.4K | 1.7% | 14 |
| May 2026 | Carrera | 49.5K | 17.2% | 1 |
| May 2026 | Canyon | 40.5K | 14.1% | 2 |
| May 2026 | Trek | 40.5K | 14.1% | 3 |
| May 2026 | Brompton | 27.1K | 9.4% | 4 |
| May 2026 | Specialized | 27.1K | 9.4% | 5 |
| May 2026 | Giant | 22.2K | 7.7% | 6 |
| May 2026 | Cube | 18.1K | 6.3% | 7 |
| May 2026 | Boardman | 12.1K | 4.2% | 8 |
| May 2026 | Pinarello | 11.7K | 4.1% | 9 |
| May 2026 | Cannondale | 9.9K | 3.4% | 10 |
| May 2026 | Raleigh | 9.9K | 3.4% | 11 |
| May 2026 | Orbea | 8.1K | 2.8% | 12 |
| May 2026 | Ribble | 6.6K | 2.3% | 13 |
| May 2026 | Vitus | 4.4K | 1.5% | 14 |
| Jun 2026 | Canyon | 40.5K | 16.6% | 1 |
| Jun 2026 | Carrera | 40.5K | 16.6% | 2 |
| Jun 2026 | Trek | 33.1K | 13.6% | 3 |
| Jun 2026 | Brompton | 22.2K | 9.1% | 4 |
| Jun 2026 | Giant | 18.1K | 7.4% | 5 |
| Jun 2026 | Specialized | 18.1K | 7.4% | 6 |
| Jun 2026 | Cube | 14.8K | 6.1% | 7 |
| Jun 2026 | Pinarello | 10.2K | 4.2% | 8 |
| Jun 2026 | Boardman | 9.9K | 4.1% | 9 |
| Jun 2026 | Cannondale | 9.9K | 4.1% | 10 |
| Jun 2026 | Orbea | 8.1K | 3.3% | 11 |
| Jun 2026 | Raleigh | 8.1K | 3.3% | 12 |
| Jun 2026 | Ribble | 6.6K | 2.7% | 13 |
| Jun 2026 | Vitus | 3.6K | 1.5% | 14 |
| Jul 2026 | Carrera | 49.5K | 19.2% | 1 |
| Jul 2026 | Canyon | 33.1K | 12.9% | 2 |
| Jul 2026 | Trek | 33.1K | 12.9% | 3 |
| Jul 2026 | Brompton | 22.2K | 8.6% | 4 |
| Jul 2026 | Giant | 22.2K | 8.6% | 5 |
| Jul 2026 | Cube | 18.1K | 7% | 6 |
| Jul 2026 | Specialized | 18.1K | 7% | 7 |
| Jul 2026 | Pinarello | 12.5K | 4.9% | 8 |
| Jul 2026 | Boardman | 12.1K | 4.7% | 9 |
| Jul 2026 | Raleigh | 9.9K | 3.8% | 10 |
| Jul 2026 | Cannondale | 8.1K | 3.1% | 11 |
| Jul 2026 | Orbea | 8.1K | 3.1% | 12 |
| Jul 2026 | Ribble | 6.6K | 2.6% | 13 |
| Jul 2026 | Vitus | 3.6K | 1.4% | 14 |
| Aug 2026 | Carrera | 40.5K | 14.1% | 1 |
| Aug 2026 | Raleigh | 40.5K | 14.1% | 2 |
| Aug 2026 | Canyon | 33.1K | 11.5% | 3 |
| Aug 2026 | Trek | 33.1K | 11.5% | 4 |
| Aug 2026 | Brompton | 22.2K | 7.7% | 5 |
| Aug 2026 | Cube | 22.2K | 7.7% | 6 |
| Aug 2026 | Giant | 22.2K | 7.7% | 7 |
| Aug 2026 | Specialized | 22.2K | 7.7% | 8 |
| Aug 2026 | Boardman | 12.1K | 4.2% | 9 |
| Aug 2026 | Pinarello | 10.2K | 3.6% | 10 |
| Aug 2026 | Cannondale | 8.1K | 2.8% | 11 |
| Aug 2026 | Orbea | 8.1K | 2.8% | 12 |
| Aug 2026 | Ribble | 8.1K | 2.8% | 13 |
| Aug 2026 | Vitus | 4.4K | 1.5% | 14 |
| Sep 2026 | Carrera | 49.5K | 19.8% | 1 |
| Sep 2026 | Canyon | 33.1K | 13.2% | 2 |
| Sep 2026 | Trek | 33.1K | 13.2% | 3 |
| Sep 2026 | Brompton | 22.2K | 8.9% | 4 |
| Sep 2026 | Specialized | 22.2K | 8.9% | 5 |
| Sep 2026 | Cube | 18.1K | 7.2% | 6 |
| Sep 2026 | Giant | 18.1K | 7.2% | 7 |
| Sep 2026 | Boardman | 9.9K | 4% | 8 |
| Sep 2026 | Pinarello | 9.5K | 3.8% | 9 |
| Sep 2026 | Cannondale | 8.1K | 3.2% | 10 |
| Sep 2026 | Orbea | 8.1K | 3.2% | 11 |
| Sep 2026 | Raleigh | 8.1K | 3.2% | 12 |
| Sep 2026 | Ribble | 6.6K | 2.6% | 13 |
| Sep 2026 | Vitus | 3.6K | 1.4% | 14 |

## What is being compared

- **Boardman**: Measured on the search term “boardman bike”.
- **Brompton**: Measured on the search term “brompton”.
- **Cannondale**: Measured on the search term “cannondale”.
- **Canyon**: Measured on the search term “canyon bikes”.
- **Carrera**: Measured on the search term “carrera bike”.
- **Cube**: Measured on the search term “cube bikes”.
- **Giant**: Measured on the search term “giant bikes”.
- **Orbea**: Measured on the search term “orbea”.
- **Pinarello**: Measured on the search terms “pinarello” and “pinarello bike”, summed into one figure.
- **Raleigh**: Measured on the search term “raleigh bike”.
- **Ribble**: Measured on the search term “ribble bikes”.
- **Specialized**: Measured on the search term “specialized bikes”.
- **Trek**: Measured on the search term “trek bikes”.
- **Vitus**: Measured on the search term “vitus bikes”.

- [Boardman](/demand/uk/brands/boardman-bikes)
- [Brompton](/demand/uk/brands/brompton)
- [Cannondale](/demand/uk/brands/cannondale)
- [Canyon](/demand/uk/brands/canyon-bikes)
- [Carrera](/demand/uk/brands/carrera-bikes)
- [Cube](/demand/uk/brands/cube)
- [Giant](/demand/uk/brands/giant)
- [Orbea](/demand/uk/brands/orbea)
- [Pinarello](/demand/uk/brands/pinarello)
- [Raleigh](/demand/uk/brands/raleigh)
- [Ribble](/demand/uk/brands/ribble-cycles)
- [Specialized](/demand/uk/brands/specialized)
- [Trek](/demand/uk/brands/trek)
- [Vitus](/demand/uk/brands/vitus-bikes)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bike brands in the United Kingdom?

In September 2026, Carrera was the most searched among bike brands in the United Kingdom, with an estimated 49.5K branded searches, 19.8% of all searches for the 14 we track.

## Cite this page

Brandwave. "Bike brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-bike-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-bike-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.