---
title: "IKEA vs John Lewis: Which is searched more in the United Kingdom?"
description: "Is IKEA or John Lewis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bed retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-bed-retailers/compare/ikea-vs-john-lewis"
publisher: "Brandwave"
---

# IKEA vs John Lewis: Which is searched more in the United Kingdom?

Is IKEA or John Lewis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bed retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: IKEA and John Lewis
- **Competitive set**: Bed retailers
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **IKEA Share of Search**: 17.3%
- **John Lewis Share of Search**: 4.2%

## Is IKEA or John Lewis more popular in search?

- In September 2026, IKEA had more branded searches than John Lewis among bed retailers in the United Kingdom. IKEA had about 49,500 branded searches, while John Lewis had 12,100. IKEA made up 17.3% of all bed retailer searches we track, and John Lewis accounted for 4.2%.
- IKEA was ahead of John Lewis in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IKEA’s share of searches among bed retailers in the United Kingdom moved from 18.8% to 17.3%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, John Lewis’ share of searches among bed retailers in the United Kingdom moved from 4.6% to 4.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

## How did search popularity change for United Kingdom bed retailers in September 2026?

- In September 2026, IKEA lost share of searches among bed retailers in the United Kingdom, from 18.5% to 17.3%.
- Estimated monthly branded searches for John Lewis in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

## Month by month

| Month | IKEA estimated searches | IKEA Share of Search | IKEA rank | John Lewis estimated searches | John Lewis Share of Search | John Lewis rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 18.8% | 3 | 14.8K | 4.6% | 5 |
| Nov 2025 | 60.5K | 17.5% | 3 | 14.8K | 4.3% | 5 |
| Dec 2025 | 40.5K | 13.9% | 3 | 9.9K | 3.4% | 5 |
| Jan 2026 | 60.5K | 15.8% | 3 | 14.8K | 3.9% | 5 |
| Feb 2026 | 49.5K | 18.5% | 3 | 12.1K | 4.5% | 5 |
| Mar 2026 | 49.5K | 18.5% | 3 | 12.1K | 4.5% | 5 |
| Apr 2026 | 40.5K | 15.6% | 3 | 12.1K | 4.7% | 5 |
| May 2026 | 40.5K | 17.3% | 3 | 9.9K | 4.2% | 5 |
| Jun 2026 | 40.5K | 18.4% | 3 | 9.9K | 4.5% | 5 |
| Jul 2026 | 40.5K | 18% | 3 | 12.1K | 5.4% | 5 |
| Aug 2026 | 60.5K | 18.5% | 3 | 14.8K | 4.5% | 5 |
| Sep 2026 | 49.5K | 17.3% | 3 | 12.1K | 4.2% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using IKEA’s and John Lewis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **IKEA**: Measured on the search term “ikea beds”.
- **John Lewis**: Measured on the search term “john lewis beds”.

- [IKEA profile](/demand/uk/brands/ikea)
- [John Lewis profile](/demand/uk/brands/john-lewis)
- [All bed retailers in the United Kingdom](/demand/uk/categories/uk-bed-retailers): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is IKEA or John Lewis more popular in search?

In September 2026, IKEA had more branded searches than John Lewis among bed retailers in the United Kingdom. IKEA had about 49,500 branded searches, while John Lewis had 12,100. IKEA made up 17.3% of all bed retailer searches we track, and John Lewis accounted for 4.2%.

## Cite this page

Brandwave. "IKEA vs John Lewis: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/categories/uk-bed-retailers/compare/ikea-vs-john-lewis

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-bed-retailers/compare/ikea-vs-john-lewis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.