--- title: "BBQ brands in the United Kingdom: Which are searched most?" description: "Compare the barbecue brands people in the UK cook on. Share of Search among Big Green Egg, Weber, Kamado Joe, Ninja, Outback, Napoleon, Traeger, Masterbuilt, Campingaz, Char-Broil, Everdure and Landmann, the BBQ brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-bbq-brands" publisher: "Brandwave" --- # BBQ brands in the United Kingdom: Which are searched most? Compare the barbecue brands people in the UK cook on. Share of Search among Big Green Egg, Weber, Kamado Joe, Ninja, Outback, Napoleon, Traeger, Masterbuilt, Campingaz, Char-Broil, Everdure and Landmann, the BBQ brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: BBQ brands - **Market**: United Kingdom - **Brands compared**: 12 - **Month measured**: Sep 2026 - **Highest Share of Search**: Big Green Egg, 24.1% ## Which brand is most popular in search among BBQ brands in the United Kingdom? - Big Green Egg and Weber tie for the highest share of searches among BBQ brands in the United Kingdom, at 24.1% each in September 2026. - Across the 12 months ending September 2026, Big Green Egg’s share of searches among BBQ brands in the United Kingdom decreased from 24.8% to 24.1%. - Across the 12 months ending September 2026, Weber’s share of searches among BBQ brands in the United Kingdom increased from 20.2% to 24.1%. - Across the 12 months ending September 2026, Kamado Joe’s share of searches among BBQ brands in the United Kingdom decreased from 20.2% to 19.7%. - Across the 12 months ending September 2026, Ninja’s share of searches among BBQ brands in the United Kingdom decreased from 16.5% to 13.1%. - Across the 12 months ending September 2026, Outback’s share of searches among BBQ brands in the United Kingdom increased from 4.9% to 5.8%. - Across the 12 months ending September 2026, Napoleon’s share of searches among BBQ brands in the United Kingdom increased from 2.2% to 3.9%. - Across the 12 months ending September 2026, Traeger’s share of searches among BBQ brands in the United Kingdom decreased from 5.8% to 3.9%. - Across the 12 months ending September 2026, Big Green Egg’s share of searches among BBQ brands in the United Kingdom peaked at 28.8% in November 2025 and was lowest at 14.5% in May 2026. - Across the 12 months ending September 2026, Weber’s share of searches among BBQ brands in the United Kingdom peaked at 39.5% in May 2026 and was lowest at 17.6% in December 2025. - Across the 12 months ending September 2026, Kamado Joe’s share of searches among BBQ brands in the United Kingdom peaked at 21.6% in December 2025 and was lowest at 14.5% in May 2026. - Across the 12 months ending September 2026, Ninja’s share of searches among BBQ brands in the United Kingdom peaked at 17.6% in December 2025 and was lowest at 9.1% in February 2026. - Across the 12 months ending September 2026, Outback’s share of searches among BBQ brands in the United Kingdom peaked at 11.1% in March 2026 and was lowest at 4.3% in December 2025. - Across the 12 months ending September 2026, Napoleon’s share of searches among BBQ brands in the United Kingdom peaked at 3.9% in September 2026 and was lowest at 1.6% in December 2025. - Across the 12 months ending September 2026, Traeger’s share of searches among BBQ brands in the United Kingdom peaked at 6.4% in December 2025 and was lowest at 1.9% in July 2026. - Across the 12 months ending September 2026, Everdure’s share of searches among BBQ brands in the United Kingdom peaked at 4.1% in January 2026 and was lowest at 0.69% in December 2025. - Across the 12 months ending September 2026, Weber rose from 3rd to 2nd among BBQ brands in the United Kingdom. - Across the 12 months ending September 2026, Kamado Joe fell from 2nd to 3rd among BBQ brands in the United Kingdom. - Across the 12 months ending September 2026, Outback rose from 6th to 5th among BBQ brands in the United Kingdom. - Across the 12 months ending September 2026, Napoleon rose from 7th to 6th among BBQ brands in the United Kingdom. - Across the 12 months ending September 2026, Traeger fell from 5th to 7th among BBQ brands in the United Kingdom. - Across the 12 months ending September 2026, Masterbuilt rose from 9th to 8th among BBQ brands in the United Kingdom. - Across the 12 months ending September 2026, Campingaz rose from 10th to 9th among BBQ brands in the United Kingdom. - Across the 12 months ending September 2026, Char-Broil rose from 11th to 10th among BBQ brands in the United Kingdom. - Across the 12 months ending September 2026, Everdure fell from 8th to 11th among BBQ brands in the United Kingdom. - Across the 12 months ending September 2026, Landmann held steady: its share of searches among BBQ brands in the United Kingdom moved less than 0.5 percentage points. ## Top BBQ brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Weber appeared every time. Weber was recommended most often, coming first in four out of five answers. Napoleon was second, and Kamado Joe was third. Outback, which ranked fifth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Napoleon | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Kamado Joe | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Big Green Egg | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Char-Broil | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Traeger | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Ninja | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Outback | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Masterbuilt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Campingaz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Everdure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Landmann | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ brands - Asked ChatGPT "Which BBQ should I buy in the UK?": 1. Weber, 2. Char-Broil - Asked ChatGPT "What are the best BBQ brands?": 1. Weber, 2. Big Green Egg, 3. Napoleon, 4. Kamado Joe, 5. Char-Broil, 6. Traeger - Asked ChatGPT "What is the best gas BBQ?": 1. Weber, 2. Napoleon - Searched Google, AI Overview "bbq": 1. Kamado Joe, 2. Weber, 3. Napoleon, 4. Traeger, 5. Big Green Egg - Searched Google, AI Overview "gas bbq": 1. Weber, 2. Napoleon, 3. Ninja Not named in any answer: Outback, Masterbuilt, Campingaz, Everdure and Landmann. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## Compare search popularity between leading brands - [Big Green Egg vs Weber: compare search popularity](/demand/uk/compare/big-green-egg-vs-weber): 24.1% Share of Search each. - [Big Green Egg vs Kamado Joe: compare search popularity](/demand/uk/compare/big-green-egg-vs-kamado-joe): 24.1% against 19.7% Share of Search. - [Big Green Egg vs Ninja: compare search popularity](/demand/uk/compare/big-green-egg-vs-ninja-kitchen): 24.1% against 13.1% Share of Search. - [Big Green Egg vs Outback: compare search popularity](/demand/uk/compare/big-green-egg-vs-outback-bbq): 24.1% against 5.8% Share of Search. - [Weber vs Kamado Joe: compare search popularity](/demand/uk/compare/kamado-joe-vs-weber): 24.1% against 19.7% Share of Search. - [Weber vs Ninja: compare search popularity](/demand/uk/compare/ninja-kitchen-vs-weber): 24.1% against 13.1% Share of Search. - [Weber vs Outback: compare search popularity](/demand/uk/compare/outback-bbq-vs-weber): 24.1% against 5.8% Share of Search. - [Kamado Joe vs Ninja: compare search popularity](/demand/uk/compare/kamado-joe-vs-ninja-kitchen): 19.7% against 13.1% Share of Search. - [Kamado Joe vs Outback: compare search popularity](/demand/uk/compare/kamado-joe-vs-outback-bbq): 19.7% against 5.8% Share of Search. - [Ninja vs Outback: compare search popularity](/demand/uk/compare/ninja-kitchen-vs-outback-bbq): 13.1% against 5.8% Share of Search. ## How did search popularity change for United Kingdom BBQ brands in September 2026? - In September 2026, Big Green Egg overtook Weber to become the leader among BBQ brands in the United Kingdom, with 24.1% of the searches. - In September 2026, Kamado Joe gained share of searches among BBQ brands in the United Kingdom, from 16.1% to 19.7%. - In September 2026, Traeger gained share of searches among BBQ brands in the United Kingdom, from 2.6% to 3.9%. - In September 2026, Napoleon gained share of searches among BBQ brands in the United Kingdom, from 3.2% to 3.9%. - In September 2026, Weber lost share of searches among BBQ brands in the United Kingdom, from 29.5% to 24.1%. - In September 2026, Ninja lost share of searches among BBQ brands in the United Kingdom, from 16.1% to 13.1%. - In September 2026, Outback lost share of searches among BBQ brands in the United Kingdom, from 7.2% to 5.8%. - In September 2026, Masterbuilt rose from 11th to 8th among BBQ brands in the United Kingdom. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Big Green Egg | 24.1% | 9.9K | -45.3% | Big Green Egg | | 2 | Weber | 24.1% | 9.9K | -63.5% | Weber | | 3 | Kamado Joe | 19.7% | 8.1K | -45.3% | Kamado Joe | | 4 | Ninja | 13.1% | 5.4K | -63.5% | SharkNinja | | 5 | Outback | 5.8% | 2.4K | -63.6% | Outback | | 6 | Napoleon | 3.9% | 1.6K | -44.8% | Napoleon | | 7 | Traeger | 3.9% | 1.6K | -33.3% | Traeger | | 8 | Masterbuilt | 1.4% | 590 | -41.0% | Masterbuilt | | 9 | Campingaz | 1.2% | 480 | -63.1% | Campingaz | | 10 | Char-Broil | 0.95% | 390 | -61.0% | Char-Broil | | 11 | Everdure | 0.95% | 390 | -55.7% | Everdure | | 12 | Landmann | 0.95% | 390 | -61.0% | Landmann | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Big Green Egg | 8.1K | 24.8% | 1 | | Oct 2025 | Kamado Joe | 6.6K | 20.2% | 2 | | Oct 2025 | Weber | 6.6K | 20.2% | 3 | | Oct 2025 | Ninja | 5.4K | 16.5% | 4 | | Oct 2025 | Traeger | 1.9K | 5.8% | 5 | | Oct 2025 | Outback | 1.6K | 4.9% | 6 | | Oct 2025 | Napoleon | 720 | 2.2% | 7 | | Oct 2025 | Everdure | 390 | 1.2% | 8 | | Oct 2025 | Masterbuilt | 390 | 1.2% | 9 | | Oct 2025 | Campingaz | 320 | 0.98% | 10 | | Oct 2025 | Char-Broil | 320 | 0.98% | 11 | | Oct 2025 | Landmann | 320 | 0.98% | 12 | | Nov 2025 | Big Green Egg | 9.9K | 28.8% | 1 | | Nov 2025 | Kamado Joe | 6.6K | 19.2% | 2 | | Nov 2025 | Weber | 6.6K | 19.2% | 3 | | Nov 2025 | Ninja | 5.4K | 15.7% | 4 | | Nov 2025 | Traeger | 1.9K | 5.5% | 5 | | Nov 2025 | Outback | 1.6K | 4.7% | 6 | | Nov 2025 | Napoleon | 720 | 2.1% | 7 | | Nov 2025 | Char-Broil | 390 | 1.1% | 8 | | Nov 2025 | Masterbuilt | 390 | 1.1% | 9 | | Nov 2025 | Everdure | 320 | 0.93% | 10 | | Nov 2025 | Landmann | 320 | 0.93% | 11 | | Nov 2025 | Campingaz | 260 | 0.76% | 12 | | Dec 2025 | Big Green Egg | 9.9K | 26.4% | 1 | | Dec 2025 | Kamado Joe | 8.1K | 21.6% | 2 | | Dec 2025 | Ninja | 6.6K | 17.6% | 3 | | Dec 2025 | Weber | 6.6K | 17.6% | 4 | | Dec 2025 | Traeger | 2.4K | 6.4% | 5 | | Dec 2025 | Outback | 1.6K | 4.3% | 6 | | Dec 2025 | Masterbuilt | 590 | 1.6% | 7 | | Dec 2025 | Napoleon | 590 | 1.6% | 8 | | Dec 2025 | Char-Broil | 480 | 1.3% | 9 | | Dec 2025 | Everdure | 260 | 0.69% | 10 | | Dec 2025 | Landmann | 260 | 0.69% | 11 | | Dec 2025 | Campingaz | 170 | 0.45% | 12 | | Jan 2026 | Big Green Egg | 9.9K | 25.1% | 1 | | Jan 2026 | Kamado Joe | 8.1K | 20.6% | 2 | | Jan 2026 | Weber | 8.1K | 20.6% | 3 | | Jan 2026 | Ninja | 5.4K | 13.7% | 4 | | Jan 2026 | Outback | 1.9K | 4.8% | 5 | | Jan 2026 | Traeger | 1.9K | 4.8% | 6 | | Jan 2026 | Everdure | 1.6K | 4.1% | 7 | | Jan 2026 | Napoleon | 880 | 2.2% | 8 | | Jan 2026 | Char-Broil | 480 | 1.2% | 9 | | Jan 2026 | Masterbuilt | 480 | 1.2% | 10 | | Jan 2026 | Landmann | 390 | 0.99% | 11 | | Jan 2026 | Campingaz | 260 | 0.66% | 12 | | Feb 2026 | Big Green Egg | 9.9K | 25% | 1 | | Feb 2026 | Weber | 9.9K | 25% | 2 | | Feb 2026 | Kamado Joe | 8.1K | 20.4% | 3 | | Feb 2026 | Ninja | 3.6K | 9.1% | 4 | | Feb 2026 | Outback | 2.9K | 7.3% | 5 | | Feb 2026 | Traeger | 1.9K | 4.8% | 6 | | Feb 2026 | Napoleon | 1K | 2.5% | 7 | | Feb 2026 | Masterbuilt | 590 | 1.5% | 8 | | Feb 2026 | Char-Broil | 480 | 1.2% | 9 | | Feb 2026 | Landmann | 480 | 1.2% | 10 | | Feb 2026 | Campingaz | 390 | 0.98% | 11 | | Feb 2026 | Everdure | 390 | 0.98% | 12 | | Mar 2026 | Weber | 27.1K | 30.4% | 1 | | Mar 2026 | Big Green Egg | 18.1K | 20.3% | 2 | | Mar 2026 | Kamado Joe | 14.8K | 16.6% | 3 | | Mar 2026 | Outback | 9.9K | 11.1% | 4 | | Mar 2026 | Ninja | 8.1K | 9.1% | 5 | | Mar 2026 | Napoleon | 2.9K | 3.3% | 6 | | Mar 2026 | Traeger | 2.9K | 3.3% | 7 | | Mar 2026 | Char-Broil | 1.3K | 1.5% | 8 | | Mar 2026 | Landmann | 1.3K | 1.5% | 9 | | Mar 2026 | Campingaz | 1K | 1.1% | 10 | | Mar 2026 | Masterbuilt | 1K | 1.1% | 11 | | Mar 2026 | Everdure | 720 | 0.81% | 12 | | Apr 2026 | Weber | 60.5K | 33.5% | 1 | | Apr 2026 | Big Green Egg | 33.1K | 18.3% | 2 | | Apr 2026 | Kamado Joe | 27.1K | 15% | 3 | | Apr 2026 | Ninja | 22.2K | 12.3% | 4 | | Apr 2026 | Outback | 18.1K | 10% | 5 | | Apr 2026 | Napoleon | 5.4K | 3% | 6 | | Apr 2026 | Traeger | 4.4K | 2.4% | 7 | | Apr 2026 | Char-Broil | 2.4K | 1.3% | 8 | | Apr 2026 | Landmann | 2.4K | 1.3% | 9 | | Apr 2026 | Masterbuilt | 1.9K | 1.1% | 10 | | Apr 2026 | Campingaz | 1.6K | 0.89% | 11 | | Apr 2026 | Everdure | 1.3K | 0.72% | 12 | | May 2026 | Weber | 90.5K | 39.5% | 1 | | May 2026 | Big Green Egg | 33.1K | 14.5% | 2 | | May 2026 | Kamado Joe | 33.1K | 14.5% | 3 | | May 2026 | Ninja | 27.1K | 11.8% | 4 | | May 2026 | Outback | 22.2K | 9.7% | 5 | | May 2026 | Napoleon | 6.6K | 2.9% | 6 | | May 2026 | Traeger | 4.4K | 1.9% | 7 | | May 2026 | Char-Broil | 2.9K | 1.3% | 8 | | May 2026 | Landmann | 2.9K | 1.3% | 9 | | May 2026 | Campingaz | 2.4K | 1% | 10 | | May 2026 | Everdure | 1.9K | 0.83% | 11 | | May 2026 | Masterbuilt | 1.9K | 0.83% | 12 | | Jun 2026 | Weber | 49.5K | 35.6% | 1 | | Jun 2026 | Big Green Egg | 22.2K | 16% | 2 | | Jun 2026 | Kamado Joe | 22.2K | 16% | 3 | | Jun 2026 | Ninja | 18.1K | 13% | 4 | | Jun 2026 | Outback | 12.1K | 8.7% | 5 | | Jun 2026 | Napoleon | 4.4K | 3.2% | 6 | | Jun 2026 | Traeger | 2.9K | 2.1% | 7 | | Jun 2026 | Campingaz | 1.6K | 1.2% | 8 | | Jun 2026 | Char-Broil | 1.6K | 1.2% | 9 | | Jun 2026 | Landmann | 1.6K | 1.2% | 10 | | Jun 2026 | Masterbuilt | 1.6K | 1.2% | 11 | | Jun 2026 | Everdure | 1.3K | 0.93% | 12 | | Jul 2026 | Weber | 40.5K | 32.2% | 1 | | Jul 2026 | Big Green Egg | 22.2K | 17.7% | 2 | | Jul 2026 | Kamado Joe | 22.2K | 17.7% | 3 | | Jul 2026 | Ninja | 18.1K | 14.4% | 4 | | Jul 2026 | Outback | 9.9K | 7.9% | 5 | | Jul 2026 | Napoleon | 3.6K | 2.9% | 6 | | Jul 2026 | Traeger | 2.4K | 1.9% | 7 | | Jul 2026 | Campingaz | 1.6K | 1.3% | 8 | | Jul 2026 | Landmann | 1.6K | 1.3% | 9 | | Jul 2026 | Char-Broil | 1.3K | 1% | 10 | | Jul 2026 | Masterbuilt | 1.3K | 1% | 11 | | Jul 2026 | Everdure | 1K | 0.8% | 12 | | Aug 2026 | Weber | 27.1K | 29.5% | 1 | | Aug 2026 | Big Green Egg | 18.1K | 19.7% | 2 | | Aug 2026 | Kamado Joe | 14.8K | 16.1% | 3 | | Aug 2026 | Ninja | 14.8K | 16.1% | 4 | | Aug 2026 | Outback | 6.6K | 7.2% | 5 | | Aug 2026 | Napoleon | 2.9K | 3.2% | 6 | | Aug 2026 | Traeger | 2.4K | 2.6% | 7 | | Aug 2026 | Campingaz | 1.3K | 1.4% | 8 | | Aug 2026 | Char-Broil | 1K | 1.1% | 9 | | Aug 2026 | Landmann | 1K | 1.1% | 10 | | Aug 2026 | Masterbuilt | 1K | 1.1% | 11 | | Aug 2026 | Everdure | 880 | 0.96% | 12 | | Sep 2026 | Big Green Egg | 9.9K | 24.1% | 1 | | Sep 2026 | Weber | 9.9K | 24.1% | 2 | | Sep 2026 | Kamado Joe | 8.1K | 19.7% | 3 | | Sep 2026 | Ninja | 5.4K | 13.1% | 4 | | Sep 2026 | Outback | 2.4K | 5.8% | 5 | | Sep 2026 | Napoleon | 1.6K | 3.9% | 6 | | Sep 2026 | Traeger | 1.6K | 3.9% | 7 | | Sep 2026 | Masterbuilt | 590 | 1.4% | 8 | | Sep 2026 | Campingaz | 480 | 1.2% | 9 | | Sep 2026 | Char-Broil | 390 | 0.95% | 10 | | Sep 2026 | Everdure | 390 | 0.95% | 11 | | Sep 2026 | Landmann | 390 | 0.95% | 12 | ## What is being compared - **Big Green Egg**: Measured on the search term “big green egg”. - **Campingaz**: Measured on the search term “campingaz bbq”. - **Char-Broil**: Measured on the search term “char broil”. - **Everdure**: Measured on the search term “everdure bbq”. - **Kamado Joe**: Measured on the search term “kamado joe”. - **Landmann**: Measured on the search term “landmann bbq”. - **Masterbuilt**: Measured on the search term “masterbuilt”. - **Napoleon**: Measured on the search term “napoleon bbq”. - **Ninja**: Measured on the search term “ninja woodfire”. - **Outback**: Measured on the search term “outback bbq”. - **Traeger**: Measured on the search term “traeger”. - **Weber**: Measured on the search term “weber bbq”. - [Big Green Egg](/demand/uk/brands/big-green-egg) - [Campingaz](/demand/uk/brands/campingaz) - [Char-Broil](/demand/uk/brands/char-broil) - [Everdure](/demand/uk/brands/everdure) - [Kamado Joe](/demand/uk/brands/kamado-joe) - [Landmann](/demand/uk/brands/landmann) - [Masterbuilt](/demand/uk/brands/masterbuilt) - [Napoleon](/demand/uk/brands/napoleon) - [Ninja](/demand/uk/brands/ninja-kitchen) - [Outback](/demand/uk/brands/outback-bbq) - [Traeger](/demand/uk/brands/traeger) - [Weber](/demand/uk/brands/weber) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among BBQ brands in the United Kingdom? Big Green Egg and Weber tie for the highest share of searches among BBQ brands in the United Kingdom, at 24.1% each in September 2026. ## Cite this page Brandwave. "BBQ brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-bbq-brands This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-bbq-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.