---
title: "Bathroom retailers in the United Kingdom: Which are searched most?"
description: "Compare the stores people in the UK buy bathroom suites, showers and taps from. Share of Search among Victorian Plumbing, Easy Bathrooms, Plumbworld, Better Bathrooms, Wickes, B&Q and Tap Warehouse, the bathroom retailers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-bathroom-retailers"
publisher: "Brandwave"
---

# Bathroom retailers in the United Kingdom: Which are searched most?

Compare the stores people in the UK buy bathroom suites, showers and taps from. Share of Search among Victorian Plumbing, Easy Bathrooms, Plumbworld, Better Bathrooms, Wickes, B&Q and Tap Warehouse, the bathroom retailers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bathroom retailers
- **Market**: United Kingdom
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Victorian Plumbing, 63.1%

## Which brand is most popular in search among bathroom retailers in the United Kingdom?

- In September 2026, Victorian Plumbing was the most searched among bathroom retailers in the United Kingdom, with an estimated 246K branded searches, 63.1% of all searches for the seven we track.
- Easy Bathrooms is in 2nd place, 50.4 percentage points behind at 12.7%.
- Across the 12 months ending September 2026, Victorian Plumbing’s share of searches among bathroom retailers in the United Kingdom increased from 60.5% to 63.1%.
- Across the 12 months ending September 2026, Easy Bathrooms’ share of searches among bathroom retailers in the United Kingdom increased from 12.2% to 12.7%.
- Across the 12 months ending September 2026, Plumbworld’s share of searches among bathroom retailers in the United Kingdom decreased from 14.9% to 12.7%.
- Across the 12 months ending September 2026, Better Bathrooms’ share of searches among bathroom retailers in the United Kingdom decreased from 4.4% to 3.8%.
- Across the 12 months ending September 2026, Wickes’ share of searches among bathroom retailers in the United Kingdom decreased from 3.6% to 3.1%.
- Across the 12 months ending September 2026, Victorian Plumbing’s share of searches among bathroom retailers in the United Kingdom peaked at 68.6% in June 2026 and was lowest at 60.5% in October 2025.
- Across the 12 months ending September 2026, Easy Bathrooms’ share of searches among bathroom retailers in the United Kingdom peaked at 15.2% in January 2026 and was lowest at 9.2% in June 2026.
- Across the 12 months ending September 2026, Plumbworld’s share of searches among bathroom retailers in the United Kingdom peaked at 15.3% in July 2026 and was lowest at 10.1% in January 2026.
- Across the 12 months ending September 2026, Better Bathrooms’ share of searches among bathroom retailers in the United Kingdom peaked at 4.6% in February 2026 and was lowest at 3.4% in June 2026.
- Across the 12 months ending September 2026, Easy Bathrooms rose from 3rd to 2nd among bathroom retailers in the United Kingdom.
- Across the 12 months ending September 2026, Plumbworld fell from 2nd to 3rd among bathroom retailers in the United Kingdom.
- Across the 12 months ending September 2026, B&Q and Tap Warehouse held steady: their share of searches among bathroom retailers in the United Kingdom each moved less than 0.5 percentage points.

## Top bathroom retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Victorian Plumbing and B&Q appeared every time. Victorian Plumbing was recommended most often, coming first in two out of four answers. B&Q was second, and Easy Bathrooms was third. Better Bathrooms, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Victorian Plumbing | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| B&Q | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Easy Bathrooms | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Wickes | 4th | 3 of 3 | 0 of 1 | 3 of 4 |
| Plumbworld | 5th | 3 of 3 | 0 of 1 | 3 of 4 |
| Better Bathrooms | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Tap Warehouse | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about bathroom retailers

- Asked ChatGPT "Where should I buy a new bathroom suite in the UK?": 1. Victorian Plumbing, 2. B&Q, 3. Wickes, 4. Plumbworld
- Asked ChatGPT "What are the best bathroom retailers in the UK?": 1. Easy Bathrooms, 2. Victorian Plumbing, 3. Wickes, 4. B&Q, 5. Plumbworld
- Asked ChatGPT "What's the best place to buy a bathroom online in the UK?": 1. Victorian Plumbing, 2. Easy Bathrooms, 3. Plumbworld, 4. Wickes, 5. B&Q
- Searched Google, AI Overview "bathroom suites": 1. B&Q, 2. Victorian Plumbing

Not named in any answer: Better Bathrooms and Tap Warehouse.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026.

## Compare search popularity between leading brands

- [Victorian Plumbing vs Easy Bathrooms: compare search popularity](/demand/uk/compare/easy-bathrooms-vs-victorian-plumbing): 63.1% against 12.7% Share of Search.
- [Victorian Plumbing vs Plumbworld: compare search popularity](/demand/uk/compare/plumbworld-vs-victorian-plumbing): 63.1% against 12.7% Share of Search.
- [Victorian Plumbing vs Better Bathrooms: compare search popularity](/demand/uk/compare/better-bathrooms-vs-victorian-plumbing): 63.1% against 3.8% Share of Search.
- [Victorian Plumbing vs Wickes: compare search popularity](/demand/uk/compare/victorian-plumbing-vs-wickes): 63.1% against 3.1% Share of Search.
- [Easy Bathrooms vs Plumbworld: compare search popularity](/demand/uk/compare/easy-bathrooms-vs-plumbworld): 12.7% Share of Search each.
- [Easy Bathrooms vs Better Bathrooms: compare search popularity](/demand/uk/compare/better-bathrooms-vs-easy-bathrooms): 12.7% against 3.8% Share of Search.
- [Easy Bathrooms vs Wickes: compare search popularity](/demand/uk/compare/easy-bathrooms-vs-wickes): 12.7% against 3.1% Share of Search.
- [Plumbworld vs Better Bathrooms: compare search popularity](/demand/uk/compare/better-bathrooms-vs-plumbworld): 12.7% against 3.8% Share of Search.
- [Plumbworld vs Wickes: compare search popularity](/demand/uk/compare/plumbworld-vs-wickes): 12.7% against 3.1% Share of Search.
- [Better Bathrooms vs Wickes: compare search popularity](/demand/uk/compare/better-bathrooms-vs-wickes): 3.8% against 3.1% Share of Search.

## How did search popularity change for United Kingdom bathroom retailers in September 2026?

- In September 2026, Wickes lost share of searches among bathroom retailers in the United Kingdom, from 3.8% to 3.1%.
- Easy Bathrooms’ share of searches among bathroom retailers in the United Kingdom has gained ground for 3 months in a row, from 9.2% to 12.7% in September 2026.
- Estimated monthly branded searches for Better Bathrooms in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
- Estimated monthly branded searches for Plumbworld in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Victorian Plumbing | 63.1% | 246K | 0.0% | Victorian Plumbing |
| 2 | Easy Bathrooms | 12.7% | 49.5K | 0.0% | Easy Bathrooms |
| 3 | Plumbworld | 12.7% | 49.5K | 0.0% | Plumbworld |
| 4 | Better Bathrooms | 3.8% | 14.8K | 0.0% | Better Bathrooms |
| 5 | Wickes | 3.1% | 12.1K | -18.2% | Wickes |
| 6 | B&Q | 2.5% | 9.9K | 0.0% | B&Q |
| 7 | Tap Warehouse | 2.1% | 8.1K | 0.0% | Tap Warehouse |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Victorian Plumbing | 246K | 60.5% | 1 |
| Oct 2025 | Plumbworld | 60.5K | 14.9% | 2 |
| Oct 2025 | Easy Bathrooms | 49.5K | 12.2% | 3 |
| Oct 2025 | Better Bathrooms | 18.1K | 4.4% | 4 |
| Oct 2025 | Wickes | 14.8K | 3.6% | 5 |
| Oct 2025 | B&Q | 9.9K | 2.4% | 6 |
| Oct 2025 | Tap Warehouse | 8.1K | 2% | 7 |
| Nov 2025 | Victorian Plumbing | 246K | 61.4% | 1 |
| Nov 2025 | Plumbworld | 60.5K | 15.1% | 2 |
| Nov 2025 | Easy Bathrooms | 49.5K | 12.3% | 3 |
| Nov 2025 | Better Bathrooms | 14.8K | 3.7% | 4 |
| Nov 2025 | Wickes | 12.1K | 3% | 5 |
| Nov 2025 | B&Q | 9.9K | 2.5% | 6 |
| Nov 2025 | Tap Warehouse | 8.1K | 2% | 7 |
| Dec 2025 | Victorian Plumbing | 165K | 60.7% | 1 |
| Dec 2025 | Plumbworld | 40.5K | 14.9% | 2 |
| Dec 2025 | Easy Bathrooms | 33.1K | 12.2% | 3 |
| Dec 2025 | Better Bathrooms | 9.9K | 3.6% | 4 |
| Dec 2025 | Wickes | 9.9K | 3.6% | 5 |
| Dec 2025 | B&Q | 8.1K | 3% | 6 |
| Dec 2025 | Tap Warehouse | 5.4K | 2% | 7 |
| Jan 2026 | Victorian Plumbing | 301K | 61.7% | 1 |
| Jan 2026 | Easy Bathrooms | 74K | 15.2% | 2 |
| Jan 2026 | Plumbworld | 49.5K | 10.1% | 3 |
| Jan 2026 | Better Bathrooms | 22.2K | 4.6% | 4 |
| Jan 2026 | Wickes | 18.1K | 3.7% | 5 |
| Jan 2026 | B&Q | 14.8K | 3% | 6 |
| Jan 2026 | Tap Warehouse | 8.1K | 1.7% | 7 |
| Feb 2026 | Victorian Plumbing | 246K | 62.4% | 1 |
| Feb 2026 | Easy Bathrooms | 49.5K | 12.6% | 2 |
| Feb 2026 | Plumbworld | 49.5K | 12.6% | 3 |
| Feb 2026 | Better Bathrooms | 18.1K | 4.6% | 4 |
| Feb 2026 | Wickes | 14.8K | 3.8% | 5 |
| Feb 2026 | B&Q | 9.9K | 2.5% | 6 |
| Feb 2026 | Tap Warehouse | 6.6K | 1.7% | 7 |
| Mar 2026 | Victorian Plumbing | 246K | 62.1% | 1 |
| Mar 2026 | Easy Bathrooms | 49.5K | 12.5% | 2 |
| Mar 2026 | Plumbworld | 49.5K | 12.5% | 3 |
| Mar 2026 | Better Bathrooms | 18.1K | 4.6% | 4 |
| Mar 2026 | Wickes | 14.8K | 3.7% | 5 |
| Mar 2026 | B&Q | 9.9K | 2.5% | 6 |
| Mar 2026 | Tap Warehouse | 8.1K | 2% | 7 |
| Apr 2026 | Victorian Plumbing | 246K | 63.3% | 1 |
| Apr 2026 | Easy Bathrooms | 49.5K | 12.7% | 2 |
| Apr 2026 | Plumbworld | 49.5K | 12.7% | 3 |
| Apr 2026 | Better Bathrooms | 14.8K | 3.8% | 4 |
| Apr 2026 | Wickes | 12.1K | 3.1% | 5 |
| Apr 2026 | B&Q | 9.9K | 2.5% | 6 |
| Apr 2026 | Tap Warehouse | 6.6K | 1.7% | 7 |
| May 2026 | Victorian Plumbing | 246K | 66.1% | 1 |
| May 2026 | Easy Bathrooms | 40.5K | 10.9% | 2 |
| May 2026 | Plumbworld | 40.5K | 10.9% | 3 |
| May 2026 | Better Bathrooms | 14.8K | 4% | 4 |
| May 2026 | Wickes | 12.1K | 3.3% | 5 |
| May 2026 | B&Q | 9.9K | 2.7% | 6 |
| May 2026 | Tap Warehouse | 8.1K | 2.2% | 7 |
| Jun 2026 | Victorian Plumbing | 246K | 68.6% | 1 |
| Jun 2026 | Plumbworld | 40.5K | 11.3% | 2 |
| Jun 2026 | Easy Bathrooms | 33.1K | 9.2% | 3 |
| Jun 2026 | Better Bathrooms | 12.1K | 3.4% | 4 |
| Jun 2026 | Wickes | 12.1K | 3.4% | 5 |
| Jun 2026 | B&Q | 8.1K | 2.3% | 6 |
| Jun 2026 | Tap Warehouse | 6.6K | 1.8% | 7 |
| Jul 2026 | Victorian Plumbing | 201K | 62.3% | 1 |
| Jul 2026 | Plumbworld | 49.5K | 15.3% | 2 |
| Jul 2026 | Easy Bathrooms | 33.1K | 10.3% | 3 |
| Jul 2026 | Better Bathrooms | 12.1K | 3.8% | 4 |
| Jul 2026 | Wickes | 12.1K | 3.8% | 5 |
| Jul 2026 | B&Q | 8.1K | 2.5% | 6 |
| Jul 2026 | Tap Warehouse | 6.6K | 2% | 7 |
| Aug 2026 | Victorian Plumbing | 246K | 62.7% | 1 |
| Aug 2026 | Easy Bathrooms | 49.5K | 12.6% | 2 |
| Aug 2026 | Plumbworld | 49.5K | 12.6% | 3 |
| Aug 2026 | Better Bathrooms | 14.8K | 3.8% | 4 |
| Aug 2026 | Wickes | 14.8K | 3.8% | 5 |
| Aug 2026 | B&Q | 9.9K | 2.5% | 6 |
| Aug 2026 | Tap Warehouse | 8.1K | 2.1% | 7 |
| Sep 2026 | Victorian Plumbing | 246K | 63.1% | 1 |
| Sep 2026 | Easy Bathrooms | 49.5K | 12.7% | 2 |
| Sep 2026 | Plumbworld | 49.5K | 12.7% | 3 |
| Sep 2026 | Better Bathrooms | 14.8K | 3.8% | 4 |
| Sep 2026 | Wickes | 12.1K | 3.1% | 5 |
| Sep 2026 | B&Q | 9.9K | 2.5% | 6 |
| Sep 2026 | Tap Warehouse | 8.1K | 2.1% | 7 |

## What is being compared

- **B&Q**: Measured on the search term “b&q bathrooms”.
- **Better Bathrooms**: Measured on the search term “better bathrooms”.
- **Easy Bathrooms**: Measured on the search term “easy bathrooms”.
- **Plumbworld**: Measured on the search term “plumbworld”.
- **Tap Warehouse**: Measured on the search term “tap warehouse”.
- **Victorian Plumbing**: Measured on the search term “victorian plumbing”.
- **Wickes**: Measured on the search term “wickes bathrooms”.

- [B&Q](/demand/uk/brands/b-and-q)
- [Better Bathrooms](/demand/uk/brands/better-bathrooms)
- [Easy Bathrooms](/demand/uk/brands/easy-bathrooms)
- [Plumbworld](/demand/uk/brands/plumbworld)
- [Tap Warehouse](/demand/uk/brands/tap-warehouse)
- [Victorian Plumbing](/demand/uk/brands/victorian-plumbing)
- [Wickes](/demand/uk/brands/wickes)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bathroom retailers in the United Kingdom?

In September 2026, Victorian Plumbing was the most searched among bathroom retailers in the United Kingdom, with an estimated 246K branded searches, 63.1% of all searches for the seven we track.

## Cite this page

Brandwave. "Bathroom retailers in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-bathroom-retailers

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-bathroom-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.