---
title: "Babysitting platforms in the United Kingdom: Which are searched most?"
description: "Compare the sites, apps and agencies UK families use to find babysitters and nannies. Share of Search among Childcare.co.uk, Babysits, Care.com, Bubble, Tinies, Yoopies and Sitters, the babysitting platforms Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-babysitting-platforms"
publisher: "Brandwave"
---

# Babysitting platforms in the United Kingdom: Which are searched most?

Compare the sites, apps and agencies UK families use to find babysitters and nannies. Share of Search among Childcare.co.uk, Babysits, Care.com, Bubble, Tinies, Yoopies and Sitters, the babysitting platforms Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Babysitting platforms
- **Market**: United Kingdom
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Childcare.co.uk, 41.4%

## Which brand is most popular in search among babysitting platforms in the United Kingdom?

- In September 2026, Childcare.co.uk was the most searched among babysitting platforms in the United Kingdom, with an estimated 8.1K branded searches, 41.4% of all searches for the seven we track.
- Babysits is in 2nd place, 13.8 percentage points behind at 27.6%.
- Across the 12 months ending September 2026, Childcare.co.uk’s share of searches among babysitting platforms in the United Kingdom increased from 36.1% to 41.4%.
- Across the 12 months ending September 2026, Babysits’ share of searches among babysitting platforms in the United Kingdom decreased from 29.6% to 27.6%.
- Across the 12 months ending September 2026, Care.com’s share of searches among babysitting platforms in the United Kingdom decreased from 13.1% to 12.3%.
- Across the 12 months ending September 2026, Bubble’s share of searches among babysitting platforms in the United Kingdom increased from 6.6% to 9.3%.
- Across the 12 months ending September 2026, Tinies’ share of searches among babysitting platforms in the United Kingdom decreased from 8.1% to 5.5%.
- Across the 12 months ending September 2026, Yoopies’ share of searches among babysitting platforms in the United Kingdom decreased from 3.2% to 2%.
- Across the 12 months ending September 2026, Sitters’ share of searches among babysitting platforms in the United Kingdom decreased from 3.2% to 1.9%.
- Across the 12 months ending September 2026, Childcare.co.uk’s share of searches among babysitting platforms in the United Kingdom peaked at 43.3% in May 2026 and was lowest at 32.6% in December 2025.
- Across the 12 months ending September 2026, Babysits’ share of searches among babysitting platforms in the United Kingdom peaked at 32.6% in December 2025 and was lowest at 22.1% in June 2026.
- Across the 12 months ending September 2026, Care.com’s share of searches among babysitting platforms in the United Kingdom peaked at 14.8% in July 2026 and was lowest at 11.3% in March 2026.
- Across the 12 months ending September 2026, Bubble’s share of searches among babysitting platforms in the United Kingdom peaked at 9.3% in September 2026 and was lowest at 6.4% in January 2026.
- Across the 12 months ending September 2026, Tinies’ share of searches among babysitting platforms in the United Kingdom peaked at 8.6% in November 2025 and was lowest at 5.5% in September 2026.
- Across the 12 months ending September 2026, Yoopies’ share of searches among babysitting platforms in the United Kingdom peaked at 3.8% in January 2026 and was lowest at 2% in August 2026.
- Across the 12 months ending September 2026, Sitters’ share of searches among babysitting platforms in the United Kingdom peaked at 3.7% in December 2025 and was lowest at 1.9% in September 2026.
- Across the 12 months ending September 2026, Bubble rose from 5th to 4th among babysitting platforms in the United Kingdom.
- Across the 12 months ending September 2026, Tinies fell from 4th to 5th among babysitting platforms in the United Kingdom.
- Across the 12 months ending September 2026, Yoopies rose from 7th to 6th among babysitting platforms in the United Kingdom.
- Across the 12 months ending September 2026, Sitters fell from 6th to 7th among babysitting platforms in the United Kingdom.

## Top babysitting platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Childcare.co.uk appeared every time. Childcare.co.uk was recommended most often, coming first in three out of four answers that gave a list. Bubble was second, and Sitters was third. Care.com, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Childcare.co.uk | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Bubble | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Sitters | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Babysits | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Tinies | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Care.com | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Yoopies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about babysitting platforms

- Asked ChatGPT "How do I find a reliable babysitter in the UK?": 1. Childcare.co.uk, 2. Bubble, 3. Sitters
- Asked ChatGPT "What's the best app for booking a babysitter in the UK?": 1. Bubble, 2. Childcare.co.uk, 3. Tinies
- Asked ChatGPT "Where can I find a nanny for after school in the UK?": 1. Childcare.co.uk, 2. Bubble
- Searched Google, AI Overview "babysitter": 1. Childcare.co.uk, 2. Sitters
- Searched Google, AI Overview "babysitting": 1. Childcare.co.uk, 2. Babysits, 3. Sitters

Not named in any answer: Care.com and Yoopies.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## Compare search popularity between leading brands

- [Childcare.co.uk vs Babysits: compare search popularity](/demand/uk/compare/babysits-vs-childcare-co-uk): 41.4% against 27.6% Share of Search.
- [Childcare.co.uk vs Care.com: compare search popularity](/demand/uk/compare/care-com-vs-childcare-co-uk): 41.4% against 12.3% Share of Search.
- [Childcare.co.uk vs Bubble: compare search popularity](/demand/uk/compare/bubble-babysitting-vs-childcare-co-uk): 41.4% against 9.3% Share of Search.
- [Childcare.co.uk vs Tinies: compare search popularity](/demand/uk/compare/childcare-co-uk-vs-tinies): 41.4% against 5.5% Share of Search.
- [Babysits vs Care.com: compare search popularity](/demand/uk/compare/babysits-vs-care-com): 27.6% against 12.3% Share of Search.
- [Babysits vs Bubble: compare search popularity](/demand/uk/compare/babysits-vs-bubble-babysitting): 27.6% against 9.3% Share of Search.
- [Babysits vs Tinies: compare search popularity](/demand/uk/compare/babysits-vs-tinies): 27.6% against 5.5% Share of Search.
- [Care.com vs Bubble: compare search popularity](/demand/uk/compare/bubble-babysitting-vs-care-com): 12.3% against 9.3% Share of Search.
- [Care.com vs Tinies: compare search popularity](/demand/uk/compare/care-com-vs-tinies): 12.3% against 5.5% Share of Search.
- [Bubble vs Tinies: compare search popularity](/demand/uk/compare/bubble-babysitting-vs-tinies): 9.3% against 5.5% Share of Search.

## How did search popularity change for United Kingdom babysitting platforms in September 2026?

- In September 2026, Bubble gained share of searches among babysitting platforms in the United Kingdom, from 7.4% to 9.3%.
- In September 2026, Childcare.co.uk gained share of searches among babysitting platforms in the United Kingdom, from 40.3% to 41.4%.
- In September 2026, Babysits gained share of searches among babysitting platforms in the United Kingdom, from 26.8% to 27.6%.
- In September 2026, Care.com lost share of searches among babysitting platforms in the United Kingdom, from 14.6% to 12.3%.
- In September 2026, Sitters lost share of searches among babysitting platforms in the United Kingdom, from 2.9% to 1.9%.
- In September 2026, Tinies lost share of searches among babysitting platforms in the United Kingdom, from 6% to 5.5%.
- In September 2026, Yoopies rose from 7th to 6th among babysitting platforms in the United Kingdom.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Childcare.co.uk | 41.4% | 8.1K | +22.7% | Childcare.co.uk |
| 2 | Babysits | 27.6% | 5.4K | +22.7% | Babysits |
| 3 | Care.com | 12.3% | 2.4K | 0.0% | Care.com |
| 4 | Bubble | 9.3% | 1.8K | +48.4% | Bubble |
| 5 | Tinies | 5.5% | 1.1K | +9.2% | Tinies |
| 6 | Yoopies | 2% | 390 | +21.9% | Yoopies |
| 7 | Sitters | 1.9% | 380 | -19.1% | Sitters |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Childcare.co.uk | 6.6K | 36.1% | 1 |
| Oct 2025 | Babysits | 5.4K | 29.6% | 2 |
| Oct 2025 | Care.com | 2.4K | 13.1% | 3 |
| Oct 2025 | Tinies | 1.5K | 8.1% | 4 |
| Oct 2025 | Bubble | 1.2K | 6.6% | 5 |
| Oct 2025 | Sitters | 590 | 3.2% | 6 |
| Oct 2025 | Yoopies | 590 | 3.2% | 7 |
| Nov 2025 | Childcare.co.uk | 6.6K | 38.4% | 1 |
| Nov 2025 | Babysits | 4.4K | 25.6% | 2 |
| Nov 2025 | Care.com | 2.4K | 14% | 3 |
| Nov 2025 | Tinies | 1.5K | 8.6% | 4 |
| Nov 2025 | Bubble | 1.2K | 7% | 5 |
| Nov 2025 | Sitters | 620 | 3.6% | 6 |
| Nov 2025 | Yoopies | 480 | 2.8% | 7 |
| Dec 2025 | Babysits | 4.4K | 32.6% | 1 |
| Dec 2025 | Childcare.co.uk | 4.4K | 32.6% | 2 |
| Dec 2025 | Care.com | 1.6K | 11.9% | 3 |
| Dec 2025 | Tinies | 1.1K | 8.2% | 4 |
| Dec 2025 | Bubble | 1K | 7.5% | 5 |
| Dec 2025 | Sitters | 500 | 3.7% | 6 |
| Dec 2025 | Yoopies | 480 | 3.6% | 7 |
| Jan 2026 | Childcare.co.uk | 8.1K | 42.9% | 1 |
| Jan 2026 | Babysits | 4.4K | 23.3% | 2 |
| Jan 2026 | Care.com | 2.4K | 12.7% | 3 |
| Jan 2026 | Tinies | 1.4K | 7.6% | 4 |
| Jan 2026 | Bubble | 1.2K | 6.4% | 5 |
| Jan 2026 | Yoopies | 720 | 3.8% | 6 |
| Jan 2026 | Sitters | 610 | 3.2% | 7 |
| Feb 2026 | Childcare.co.uk | 6.6K | 42.4% | 1 |
| Feb 2026 | Babysits | 3.6K | 23.1% | 2 |
| Feb 2026 | Care.com | 1.9K | 12.2% | 3 |
| Feb 2026 | Bubble | 1.2K | 7.9% | 4 |
| Feb 2026 | Tinies | 1.2K | 7.6% | 5 |
| Feb 2026 | Sitters | 570 | 3.7% | 6 |
| Feb 2026 | Yoopies | 480 | 3.1% | 7 |
| Mar 2026 | Childcare.co.uk | 6.6K | 39.4% | 1 |
| Mar 2026 | Babysits | 4.4K | 26.2% | 2 |
| Mar 2026 | Care.com | 1.9K | 11.3% | 3 |
| Mar 2026 | Bubble | 1.5K | 8.8% | 4 |
| Mar 2026 | Tinies | 1.3K | 7.8% | 5 |
| Mar 2026 | Yoopies | 590 | 3.5% | 6 |
| Mar 2026 | Sitters | 500 | 3% | 7 |
| Apr 2026 | Childcare.co.uk | 6.6K | 42.6% | 1 |
| Apr 2026 | Babysits | 3.6K | 23.2% | 2 |
| Apr 2026 | Care.com | 1.9K | 12.3% | 3 |
| Apr 2026 | Tinies | 1.3K | 8.4% | 4 |
| Apr 2026 | Bubble | 1.2K | 7.9% | 5 |
| Apr 2026 | Sitters | 490 | 3.2% | 6 |
| Apr 2026 | Yoopies | 390 | 2.5% | 7 |
| May 2026 | Childcare.co.uk | 6.6K | 43.3% | 1 |
| May 2026 | Babysits | 3.6K | 23.6% | 2 |
| May 2026 | Care.com | 1.9K | 12.5% | 3 |
| May 2026 | Bubble | 1.2K | 7.9% | 4 |
| May 2026 | Tinies | 1.1K | 7% | 5 |
| May 2026 | Sitters | 490 | 3.2% | 6 |
| May 2026 | Yoopies | 390 | 2.6% | 7 |
| Jun 2026 | Childcare.co.uk | 6.6K | 40.5% | 1 |
| Jun 2026 | Babysits | 3.6K | 22.1% | 2 |
| Jun 2026 | Care.com | 2.4K | 14.7% | 3 |
| Jun 2026 | Bubble | 1.5K | 9.1% | 4 |
| Jun 2026 | Tinies | 1.3K | 8% | 5 |
| Jun 2026 | Sitters | 510 | 3.1% | 6 |
| Jun 2026 | Yoopies | 390 | 2.4% | 7 |
| Jul 2026 | Childcare.co.uk | 6.6K | 40.7% | 1 |
| Jul 2026 | Babysits | 3.6K | 22.2% | 2 |
| Jul 2026 | Care.com | 2.4K | 14.8% | 3 |
| Jul 2026 | Bubble | 1.5K | 9.1% | 4 |
| Jul 2026 | Tinies | 1.2K | 7.3% | 5 |
| Jul 2026 | Sitters | 560 | 3.5% | 6 |
| Jul 2026 | Yoopies | 390 | 2.4% | 7 |
| Aug 2026 | Childcare.co.uk | 6.6K | 40.3% | 1 |
| Aug 2026 | Babysits | 4.4K | 26.8% | 2 |
| Aug 2026 | Care.com | 2.4K | 14.6% | 3 |
| Aug 2026 | Bubble | 1.2K | 7.4% | 4 |
| Aug 2026 | Tinies | 980 | 6% | 5 |
| Aug 2026 | Sitters | 470 | 2.9% | 6 |
| Aug 2026 | Yoopies | 320 | 2% | 7 |
| Sep 2026 | Childcare.co.uk | 8.1K | 41.4% | 1 |
| Sep 2026 | Babysits | 5.4K | 27.6% | 2 |
| Sep 2026 | Care.com | 2.4K | 12.3% | 3 |
| Sep 2026 | Bubble | 1.8K | 9.3% | 4 |
| Sep 2026 | Tinies | 1.1K | 5.5% | 5 |
| Sep 2026 | Yoopies | 390 | 2% | 6 |
| Sep 2026 | Sitters | 380 | 1.9% | 7 |

## What is being compared

- **Babysits**: Measured on the search term “babysits”.
- **Bubble**: Measured on the search terms “bubble babysitter”, “bubble babysitting” and “join bubble”, summed into one figure.
- **Care.com**: Measured on the search term “care.com”.
- **Childcare.co.uk**: Measured on the search term “childcare.co.uk”.
- **Sitters**: Measured on the search terms “sitters babysitting”, “sitters co uk” and “sitters uk”, summed into one figure.
- **Tinies**: Measured on the search terms “tinies” and “tinies childcare”, summed into one figure.
- **Yoopies**: Measured on the search term “yoopies”.

- [Babysits](/demand/uk/brands/babysits)
- [Bubble](/demand/uk/brands/bubble-babysitting)
- [Care.com](/demand/uk/brands/care-com)
- [Childcare.co.uk](/demand/uk/brands/childcare-co-uk)
- [Sitters](/demand/uk/brands/sitters-uk)
- [Tinies](/demand/uk/brands/tinies)
- [Yoopies](/demand/uk/brands/yoopies)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among babysitting platforms in the United Kingdom?

In September 2026, Childcare.co.uk was the most searched among babysitting platforms in the United Kingdom, with an estimated 8.1K branded searches, 41.4% of all searches for the seven we track.

## Cite this page

Brandwave. "Babysitting platforms in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-babysitting-platforms

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-babysitting-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.