---
title: "Asian restaurant chains in the United Kingdom: Which are searched most?"
description: "Compare the Asian, sushi and noodle chains people in the UK eat at. Share of Search among wagamama, itsu, YO! Sushi, Tampopo, Wasabi and Banana Tree, the Asian restaurant chains Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-asian-restaurant-chains"
publisher: "Brandwave"
---

# Asian restaurant chains in the United Kingdom: Which are searched most?

Compare the Asian, sushi and noodle chains people in the UK eat at. Share of Search among wagamama, itsu, YO! Sushi, Tampopo, Wasabi and Banana Tree, the Asian restaurant chains Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Asian restaurant chains
- **Market**: United Kingdom
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: wagamama, 65%

## Which brand is most popular in search among Asian restaurant chains in the United Kingdom?

- In September 2026, wagamama was the most searched among Asian restaurant chains in the United Kingdom, with an estimated 301K branded searches, 65% of all searches for the six we track.
- itsu is in 2nd place, 49 percentage points behind at 16%.
- Across the 12 months ending September 2026, wagamama’s share of searches among Asian restaurant chains in the United Kingdom decreased from 68% to 65%.
- Across the 12 months ending September 2026, itsu’s share of searches among Asian restaurant chains in the United Kingdom decreased from 20.4% to 16%.
- Across the 12 months ending September 2026, YO! Sushi’s share of searches among Asian restaurant chains in the United Kingdom increased from 9.1% to 16%.
- Across the 12 months ending September 2026, wagamama’s share of searches among Asian restaurant chains in the United Kingdom peaked at 68.3% in April 2026 and was lowest at 63.2% in March 2026.
- Across the 12 months ending September 2026, itsu’s share of searches among Asian restaurant chains in the United Kingdom peaked at 23.6% in November 2025 and was lowest at 16% in September 2026.
- Across the 12 months ending September 2026, YO! Sushi’s share of searches among Asian restaurant chains in the United Kingdom peaked at 16% in September 2026 and was lowest at 8.7% in November 2025.
- Across the 12 months ending September 2026, Tampopo’s share of searches among Asian restaurant chains in the United Kingdom peaked at 2.6% in January 2026 and was lowest at 1.5% in October 2025.
- Across the 12 months ending September 2026, Tampopo, Wasabi and Banana Tree held steady: their share of searches among Asian restaurant chains in the United Kingdom each moved less than 0.5 percentage points.

## Top Asian restaurant chains in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, itsu appeared every time. itsu was recommended most often, coming first in one out of three answers. wagamama was second, and YO! Sushi was third. Tampopo, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| itsu | 1st | 3 of 3 | 3 of 3 |
| wagamama | 2nd | 2 of 3 | 2 of 3 |
| YO! Sushi | 3rd | 2 of 3 | 2 of 3 |
| Wasabi | 4th | 1 of 3 | 1 of 3 |
| Tampopo | Not ranked | 0 of 3 | 0 of 3 |
| Banana Tree | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about Asian restaurant chains

- Asked ChatGPT "What's the best Asian restaurant chain in the UK?": 1. wagamama, 2. itsu
- Asked ChatGPT "Which UK chain has the best sushi?": 1. itsu, 2. YO! Sushi
- Asked ChatGPT "What are the most popular noodle and sushi chains in the UK?": 1. wagamama, 2. itsu, 3. YO! Sushi, 4. Wasabi

Not named in any answer: Tampopo and Banana Tree.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## Compare search popularity between leading brands

- [wagamama vs itsu: compare search popularity](/demand/uk/compare/itsu-uk-vs-wagamama): 65% against 16% Share of Search.
- [wagamama vs YO! Sushi: compare search popularity](/demand/uk/compare/wagamama-vs-yo-sushi): 65% against 16% Share of Search.
- [itsu vs YO! Sushi: compare search popularity](/demand/uk/compare/itsu-uk-vs-yo-sushi): 16% Share of Search each.

## How did search popularity change for United Kingdom Asian restaurant chains in September 2026?

- In September 2026, YO! Sushi gained share of searches among Asian restaurant chains in the United Kingdom, from 13.4% to 16%.
- In September 2026, wagamama lost share of searches among Asian restaurant chains in the United Kingdom, from 66.8% to 65%.
- itsu’s share of searches among Asian restaurant chains in the United Kingdom has lost ground for 3 months in a row, from 19.8% to 16% in September 2026.
- Estimated monthly branded searches for Tampopo in the United Kingdom fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
- Estimated monthly branded searches for Wasabi in the United Kingdom fell 14% over 12 measured months, from 4.3K to 3.7K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | wagamama | 65% | 301K | 0.0% | wagamama |
| 2 | itsu | 16% | 74K | 0.0% | itsu |
| 3 | YO! Sushi | 16% | 74K | +22.3% | YO! Sushi |
| 4 | Tampopo | 1.7% | 8.1K | 0.0% | Tampopo |
| 5 | Wasabi | 0.8% | 3.7K | -11.9% | Wasabi |
| 6 | Banana Tree | 0.52% | 2.4K | -17.2% | Banana Tree |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | wagamama | 450K | 68% | 1 |
| Oct 2025 | itsu | 135K | 20.4% | 2 |
| Oct 2025 | YO! Sushi | 60.5K | 9.1% | 3 |
| Oct 2025 | Tampopo | 9.9K | 1.5% | 4 |
| Oct 2025 | Wasabi | 4.3K | 0.65% | 5 |
| Oct 2025 | Banana Tree | 2.4K | 0.36% | 6 |
| Nov 2025 | wagamama | 368K | 64.4% | 1 |
| Nov 2025 | itsu | 135K | 23.6% | 2 |
| Nov 2025 | YO! Sushi | 49.5K | 8.7% | 3 |
| Nov 2025 | Tampopo | 12.1K | 2.1% | 4 |
| Nov 2025 | Wasabi | 3.5K | 0.61% | 5 |
| Nov 2025 | Banana Tree | 2.9K | 0.51% | 6 |
| Dec 2025 | wagamama | 368K | 66.4% | 1 |
| Dec 2025 | itsu | 110K | 19.8% | 2 |
| Dec 2025 | YO! Sushi | 60.5K | 10.9% | 3 |
| Dec 2025 | Tampopo | 9.9K | 1.8% | 4 |
| Dec 2025 | Wasabi | 3.5K | 0.63% | 5 |
| Dec 2025 | Banana Tree | 2.4K | 0.43% | 6 |
| Jan 2026 | wagamama | 368K | 63.6% | 1 |
| Jan 2026 | itsu | 110K | 19% | 2 |
| Jan 2026 | YO! Sushi | 74K | 12.8% | 3 |
| Jan 2026 | Tampopo | 14.8K | 2.6% | 4 |
| Jan 2026 | Wasabi | 9K | 1.6% | 5 |
| Jan 2026 | Banana Tree | 2.9K | 0.5% | 6 |
| Feb 2026 | wagamama | 368K | 66% | 1 |
| Feb 2026 | itsu | 110K | 19.7% | 2 |
| Feb 2026 | YO! Sushi | 60.5K | 10.9% | 3 |
| Feb 2026 | Tampopo | 12.1K | 2.2% | 4 |
| Feb 2026 | Wasabi | 4.3K | 0.77% | 5 |
| Feb 2026 | Banana Tree | 2.4K | 0.43% | 6 |
| Mar 2026 | wagamama | 301K | 63.2% | 1 |
| Mar 2026 | itsu | 110K | 23.1% | 2 |
| Mar 2026 | YO! Sushi | 49.5K | 10.4% | 3 |
| Mar 2026 | Tampopo | 9.9K | 2.1% | 4 |
| Mar 2026 | Wasabi | 4.3K | 0.9% | 5 |
| Mar 2026 | Banana Tree | 1.9K | 0.4% | 6 |
| Apr 2026 | wagamama | 301K | 68.3% | 1 |
| Apr 2026 | itsu | 74K | 16.8% | 2 |
| Apr 2026 | YO! Sushi | 49.5K | 11.2% | 3 |
| Apr 2026 | Tampopo | 9.9K | 2.2% | 4 |
| Apr 2026 | Wasabi | 4.3K | 0.98% | 5 |
| Apr 2026 | Banana Tree | 1.9K | 0.43% | 6 |
| May 2026 | wagamama | 246K | 64.1% | 1 |
| May 2026 | itsu | 74K | 19.3% | 2 |
| May 2026 | YO! Sushi | 49.5K | 12.9% | 3 |
| May 2026 | Tampopo | 8.1K | 2.1% | 4 |
| May 2026 | Wasabi | 3.7K | 0.96% | 5 |
| May 2026 | Banana Tree | 2.4K | 0.63% | 6 |
| Jun 2026 | wagamama | 246K | 65.7% | 1 |
| Jun 2026 | itsu | 74K | 19.8% | 2 |
| Jun 2026 | YO! Sushi | 40.5K | 10.8% | 3 |
| Jun 2026 | Tampopo | 8.1K | 2.2% | 4 |
| Jun 2026 | Wasabi | 3.7K | 0.99% | 5 |
| Jun 2026 | Banana Tree | 1.9K | 0.51% | 6 |
| Jul 2026 | wagamama | 246K | 64.2% | 1 |
| Jul 2026 | itsu | 74K | 19.3% | 2 |
| Jul 2026 | YO! Sushi | 49.5K | 12.9% | 3 |
| Jul 2026 | Tampopo | 8.1K | 2.1% | 4 |
| Jul 2026 | Wasabi | 3.4K | 0.89% | 5 |
| Jul 2026 | Banana Tree | 2.4K | 0.63% | 6 |
| Aug 2026 | wagamama | 301K | 66.8% | 1 |
| Aug 2026 | itsu | 74K | 16.4% | 2 |
| Aug 2026 | YO! Sushi | 60.5K | 13.4% | 3 |
| Aug 2026 | Tampopo | 8.1K | 1.8% | 4 |
| Aug 2026 | Wasabi | 4.2K | 0.93% | 5 |
| Aug 2026 | Banana Tree | 2.9K | 0.64% | 6 |
| Sep 2026 | wagamama | 301K | 65% | 1 |
| Sep 2026 | itsu | 74K | 16% | 2 |
| Sep 2026 | YO! Sushi | 74K | 16% | 3 |
| Sep 2026 | Tampopo | 8.1K | 1.7% | 4 |
| Sep 2026 | Wasabi | 3.7K | 0.8% | 5 |
| Sep 2026 | Banana Tree | 2.4K | 0.52% | 6 |

## What is being compared

- **Banana Tree**: Measured on the search term “banana tree restaurant”.
- **itsu**: Measured on the search term “itsu”.
- **Tampopo**: Measured on the search term “tampopo”.
- **wagamama**: Measured on the search term “wagamama”.
- **Wasabi**: Measured on the search terms “wasabi restaurant” and “wasabi sushi”, summed into one figure.
- **YO! Sushi**: Measured on the search term “yo sushi”.

- [Banana Tree](/demand/uk/brands/banana-tree)
- [itsu](/demand/uk/brands/itsu-uk)
- [Tampopo](/demand/uk/brands/tampopo)
- [wagamama](/demand/uk/brands/wagamama)
- [Wasabi](/demand/uk/brands/wasabi-uk)
- [YO! Sushi](/demand/uk/brands/yo-sushi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among Asian restaurant chains in the United Kingdom?

In September 2026, wagamama was the most searched among Asian restaurant chains in the United Kingdom, with an estimated 301K branded searches, 65% of all searches for the six we track.

## Cite this page

Brandwave. "Asian restaurant chains in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-asian-restaurant-chains

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-asian-restaurant-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.