--- title: "Ninja vs Philips: Which is searched more in the United Kingdom?" description: "Is Ninja or Philips more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-air-fryer-brands/compare/ninja-kitchen-vs-philips" publisher: "Brandwave" --- # Ninja vs Philips: Which is searched more in the United Kingdom? Is Ninja or Philips more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ninja and Philips - **Competitive set**: Air fryer brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Ninja Share of Search**: 67.3% - **Philips Share of Search**: 3.3% ## Is Ninja or Philips more popular in search? - In September 2026, Ninja had more branded searches than Philips among air fryer brands in the United Kingdom. Ninja had about 165,000 branded searches, while Philips had 8,100. Ninja made up 67.3% of all air fryer brand searches we track, and Philips accounted for 3.3%. - Ninja was ahead of Philips in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ninja’s share of searches among air fryer brands in the United Kingdom moved from 68.1% to 67.3%, and its estimated monthly branded searches moved from 201K to 165K. - Across the 12 months ending September 2026, Philips’ share of searches among air fryer brands in the United Kingdom moved from 3.4% to 3.3%, and its estimated monthly branded searches moved from 9.9K to 8.1K. ## Top air fryer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ninja was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Philips was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ninja was listed before Philips in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ninja | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | COSORI | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Instant | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Philips | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tefal | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Tower | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Russell Hobbs | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Salter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lakeland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Swan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Morphy Richards | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about air fryer brands - Asked ChatGPT "Which air fryer should I buy in the UK?": 1. Ninja, 2. COSORI, 3. Instant - Asked ChatGPT "What are the best air fryer brands?": 1. Ninja, 2. COSORI, 3. Instant, 4. Philips, 5. Tower, 6. Russell Hobbs - Asked ChatGPT "What is the best dual basket air fryer?": 1. Ninja, 2. Philips, 3. Instant - Searched Google, AI Overview "air fryer": named none of the brands we track - Searched Google, AI Overview "best air fryer": 1. Ninja, 2. Tefal Not named in any answer: Salter, Lakeland, Swan, Sage and Morphy Richards. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom air fryer brands in September 2026? - In September 2026, Ninja lost share of searches among air fryer brands in the United Kingdom, from 69% to 67.3%. - Estimated monthly branded searches for Philips in the United Kingdom fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. ## Month by month | Month | Ninja estimated searches | Ninja Share of Search | Ninja rank | Philips estimated searches | Philips Share of Search | Philips rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 68.1% | 1 | 9.9K | 3.4% | 5 | | Nov 2025 | 301K | 71.4% | 1 | 12.1K | 2.9% | 5 | | Dec 2025 | 246K | 70.3% | 1 | 12.1K | 3.5% | 5 | | Jan 2026 | 201K | 67% | 1 | 12.1K | 4% | 5 | | Feb 2026 | 135K | 66.6% | 1 | 6.6K | 3.3% | 5 | | Mar 2026 | 165K | 67.7% | 1 | 8.1K | 3.3% | 5 | | Apr 2026 | 165K | 70.5% | 1 | 9.9K | 4.2% | 5 | | May 2026 | 135K | 67% | 1 | 8.1K | 4% | 5 | | Jun 2026 | 135K | 69% | 1 | 6.6K | 3.4% | 5 | | Jul 2026 | 135K | 70.1% | 1 | 5.4K | 2.8% | 6 | | Aug 2026 | 165K | 69% | 1 | 8.1K | 3.4% | 5 | | Sep 2026 | 165K | 67.3% | 1 | 8.1K | 3.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Ninja’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ninja**: Measured on the search term “ninja air fryer”. - **Philips**: Measured on the search term “philips air fryer”. - [Ninja profile](/demand/uk/brands/ninja-kitchen) - [Philips profile](/demand/uk/brands/philips) - [All air fryer brands in the United Kingdom](/demand/uk/categories/uk-air-fryer-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ninja or Philips more popular in search? In September 2026, Ninja had more branded searches than Philips among air fryer brands in the United Kingdom. Ninja had about 165,000 branded searches, while Philips had 8,100. Ninja made up 67.3% of all air fryer brand searches we track, and Philips accounted for 3.3%. ## Cite this page Brandwave. "Ninja vs Philips: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/categories/uk-air-fryer-brands/compare/ninja-kitchen-vs-philips This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-air-fryer-brands/compare/ninja-kitchen-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.