---
title: "Accounting practice software in the United Kingdom: Which are searched most?"
description: "Compare the practice management and tax software UK accountancy firms use. Share of Search among Capium, TaxCalc, Karbon, IRIS, Senta, TaxDome, Xero Practice Manager and PracticeFlow, the accounting practice software Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-accounting-practice-software"
publisher: "Brandwave"
---

# Accounting practice software in the United Kingdom: Which are searched most?

Compare the practice management and tax software UK accountancy firms use. Share of Search among Capium, TaxCalc, Karbon, IRIS, Senta, TaxDome, Xero Practice Manager and PracticeFlow, the accounting practice software Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Accounting practice software
- **Market**: United Kingdom
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Capium, 27.9%

## Which brand is most popular in search among accounting practice software in the United Kingdom?

- Capium and TaxCalc share the highest share of searches among accounting practice software in the United Kingdom, at 27.9% in September 2026.
- Across the 12 months ending September 2026, Capium’s share of searches among accounting practice software in the United Kingdom increased from 24.7% to 27.9%.
- Across the 12 months ending September 2026, TaxCalc’s share of searches among accounting practice software in the United Kingdom decreased from 30.3% to 27.9%.
- Across the 12 months ending September 2026, Karbon’s share of searches among accounting practice software in the United Kingdom decreased from 20.2% to 18.4%.
- Across the 12 months ending September 2026, Senta’s share of searches among accounting practice software in the United Kingdom increased from 9% to 10.2%.
- Across the 12 months ending September 2026, Xero Practice Manager’s share of searches among accounting practice software in the United Kingdom decreased from 2.2% to 1.7%.
- Across the 12 months ending September 2026, Capium’s share of searches among accounting practice software in the United Kingdom peaked at 28.7% in December 2025 and was lowest at 21.7% in April 2026.
- Across the 12 months ending September 2026, TaxCalc’s share of searches among accounting practice software in the United Kingdom peaked at 40% in April 2026 and was lowest at 26.8% in February 2026.
- Across the 12 months ending September 2026, Karbon’s share of searches among accounting practice software in the United Kingdom peaked at 21.9% in February 2026 and was lowest at 16.8% in January 2026.
- Across the 12 months ending September 2026, IRIS’s share of searches among accounting practice software in the United Kingdom peaked at 11.1% in November 2025 and was lowest at 7.4% in June 2026.
- Across the 12 months ending September 2026, Senta’s share of searches among accounting practice software in the United Kingdom peaked at 11.1% in May 2026 and was lowest at 7.9% in April 2026.
- Across the 12 months ending September 2026, TaxDome’s share of searches among accounting practice software in the United Kingdom peaked at 3.6% in February 2026 and was lowest at 2.2% in January 2026.
- Across the 12 months ending September 2026, Xero Practice Manager’s share of searches among accounting practice software in the United Kingdom peaked at 2.4% in February 2026 and was lowest at 1.3% in April 2026.
- Across the 12 months ending September 2026, Capium rose from 2nd to 1st among accounting practice software in the United Kingdom.
- Across the 12 months ending September 2026, TaxCalc fell from 1st to 2nd among accounting practice software in the United Kingdom.
- Across the 12 months ending September 2026, IRIS, TaxDome and PracticeFlow held steady: their share of searches among accounting practice software in the United Kingdom each moved less than 0.5 percentage points.

## Top accounting practice software in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Karbon and TaxDome appeared every time. TaxDome was recommended most often, coming first in three out of five answers. Karbon was second, and IRIS was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| TaxDome | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Karbon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| IRIS | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| TaxCalc | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Senta | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Capium | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| PracticeFlow | 7th | 0 of 3 | 2 of 2 | 2 of 5 |
| Xero Practice Manager | 8th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about accounting practice software

- Asked ChatGPT "What's the best practice management software for UK accountants?": 1. Karbon, 2. TaxDome, 3. IRIS, 4. Senta, 5. TaxCalc
- Asked ChatGPT "Which software do UK accountancy firms use for tax returns and practice management?": 1. TaxCalc, 2. IRIS, 3. Senta, 4. Xero Practice Manager, 5. Karbon, 6. TaxDome, 7. Capium
- Asked ChatGPT "What's the best practice management software for a small accounting firm in the UK?": 1. TaxDome, 2. Karbon, 3. Capium, 4. TaxCalc, 5. IRIS
- Searched Google, AI Overview "practice management software for accountants": 1. TaxDome, 2. Karbon, 3. PracticeFlow
- Searched Google, AI Overview "accounting practice management software": 1. TaxDome, 2. Karbon, 3. PracticeFlow

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## Compare search popularity between leading brands

- [Capium vs TaxCalc: compare search popularity](/demand/uk/compare/capium-vs-taxcalc): 27.9% Share of Search each.
- [Capium vs Karbon: compare search popularity](/demand/uk/compare/capium-vs-karbon): 27.9% against 18.4% Share of Search.
- [Capium vs IRIS: compare search popularity](/demand/uk/compare/capium-vs-iris-software): 27.9% against 10.2% Share of Search.
- [Capium vs Senta: compare search popularity](/demand/uk/compare/capium-vs-senta): 27.9% against 10.2% Share of Search.
- [TaxCalc vs Karbon: compare search popularity](/demand/uk/compare/karbon-vs-taxcalc): 27.9% against 18.4% Share of Search.
- [TaxCalc vs IRIS: compare search popularity](/demand/uk/compare/iris-software-vs-taxcalc): 27.9% against 10.2% Share of Search.
- [TaxCalc vs Senta: compare search popularity](/demand/uk/compare/senta-vs-taxcalc): 27.9% against 10.2% Share of Search.
- [Karbon vs IRIS: compare search popularity](/demand/uk/compare/iris-software-vs-karbon): 18.4% against 10.2% Share of Search.
- [Karbon vs Senta: compare search popularity](/demand/uk/compare/karbon-vs-senta): 18.4% against 10.2% Share of Search.
- [IRIS vs Senta: compare search popularity](/demand/uk/compare/iris-software-vs-senta): 10.2% Share of Search each.

## How did search popularity change for United Kingdom accounting practice software in September 2026?

- In September 2026, Capium overtook TaxCalc to become the leader among accounting practice software in the United Kingdom, with 27.9% of the searches.
- In September 2026, IRIS gained share of searches among accounting practice software in the United Kingdom, from 8.5% to 10.2%.
- In September 2026, Senta gained share of searches among accounting practice software in the United Kingdom, from 8.5% to 10.2%.
- In September 2026, TaxDome gained share of searches among accounting practice software in the United Kingdom, from 2.5% to 3%.
- In September 2026, TaxCalc lost share of searches among accounting practice software in the United Kingdom, from 35.2% to 27.9%.
- In September 2026, Karbon lost share of searches among accounting practice software in the United Kingdom, from 18.9% to 18.4%.
- Estimated monthly branded searches for PracticeFlow in the United Kingdom rose 57.1% over 12 measured months, from 70 to 110 in September 2026.
- Estimated monthly branded searches for Xero Practice Manager in the United Kingdom fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Capium | 27.9% | 4.4K | +22.2% | Capium |
| 2 | TaxCalc | 27.9% | 4.4K | -18.5% | TaxCalc |
| 3 | Karbon | 18.4% | 2.9K | 0.0% | Karbon |
| 4 | IRIS | 10.2% | 1.6K | +23.1% | IRIS Software Group |
| 5 | Senta | 10.2% | 1.6K | +23.1% | IRIS Software Group |
| 6 | TaxDome | 3% | 480 | +23.1% | TaxDome |
| 7 | Xero Practice Manager | 1.7% | 260 | -18.8% | Xero Practice Manager |
| 8 | PracticeFlow | 0.7% | 110 | 0.0% | PracticeFlow |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | TaxCalc | 5.4K | 30.3% | 1 |
| Oct 2025 | Capium | 4.4K | 24.7% | 2 |
| Oct 2025 | Karbon | 3.6K | 20.2% | 3 |
| Oct 2025 | IRIS | 1.9K | 10.7% | 4 |
| Oct 2025 | Senta | 1.6K | 9% | 5 |
| Oct 2025 | TaxDome | 480 | 2.7% | 6 |
| Oct 2025 | Xero Practice Manager | 390 | 2.2% | 7 |
| Oct 2025 | PracticeFlow | 70 | 0.39% | 8 |
| Nov 2025 | TaxCalc | 5.4K | 31.6% | 1 |
| Nov 2025 | Capium | 4.4K | 25.8% | 2 |
| Nov 2025 | Karbon | 2.9K | 17% | 3 |
| Nov 2025 | IRIS | 1.9K | 11.1% | 4 |
| Nov 2025 | Senta | 1.6K | 9.4% | 5 |
| Nov 2025 | TaxDome | 390 | 2.3% | 6 |
| Nov 2025 | Xero Practice Manager | 390 | 2.3% | 7 |
| Nov 2025 | PracticeFlow | 90 | 0.53% | 8 |
| Dec 2025 | Capium | 4.4K | 28.7% | 1 |
| Dec 2025 | TaxCalc | 4.4K | 28.7% | 2 |
| Dec 2025 | Karbon | 2.9K | 18.9% | 3 |
| Dec 2025 | Senta | 1.6K | 10.4% | 4 |
| Dec 2025 | IRIS | 1.3K | 8.5% | 5 |
| Dec 2025 | TaxDome | 390 | 2.5% | 6 |
| Dec 2025 | Xero Practice Manager | 260 | 1.7% | 7 |
| Dec 2025 | PracticeFlow | 70 | 0.46% | 8 |
| Jan 2026 | TaxCalc | 8.1K | 37.7% | 1 |
| Jan 2026 | Capium | 5.4K | 25.1% | 2 |
| Jan 2026 | Karbon | 3.6K | 16.8% | 3 |
| Jan 2026 | Senta | 1.9K | 8.8% | 4 |
| Jan 2026 | IRIS | 1.6K | 7.4% | 5 |
| Jan 2026 | TaxDome | 480 | 2.2% | 6 |
| Jan 2026 | Xero Practice Manager | 320 | 1.5% | 7 |
| Jan 2026 | PracticeFlow | 90 | 0.42% | 8 |
| Feb 2026 | Capium | 4.4K | 26.8% | 1 |
| Feb 2026 | TaxCalc | 4.4K | 26.8% | 2 |
| Feb 2026 | Karbon | 3.6K | 21.9% | 3 |
| Feb 2026 | IRIS | 1.6K | 9.7% | 4 |
| Feb 2026 | Senta | 1.3K | 7.9% | 5 |
| Feb 2026 | TaxDome | 590 | 3.6% | 6 |
| Feb 2026 | Xero Practice Manager | 390 | 2.4% | 7 |
| Feb 2026 | PracticeFlow | 140 | 0.85% | 8 |
| Mar 2026 | TaxCalc | 6.6K | 34.4% | 1 |
| Mar 2026 | Capium | 4.4K | 22.9% | 2 |
| Mar 2026 | Karbon | 3.6K | 18.8% | 3 |
| Mar 2026 | IRIS | 1.9K | 9.9% | 4 |
| Mar 2026 | Senta | 1.6K | 8.3% | 5 |
| Mar 2026 | TaxDome | 590 | 3.1% | 6 |
| Mar 2026 | Xero Practice Manager | 390 | 2% | 7 |
| Mar 2026 | PracticeFlow | 110 | 0.57% | 8 |
| Apr 2026 | TaxCalc | 8.1K | 40% | 1 |
| Apr 2026 | Capium | 4.4K | 21.7% | 2 |
| Apr 2026 | Karbon | 3.6K | 17.8% | 3 |
| Apr 2026 | IRIS | 1.6K | 7.9% | 4 |
| Apr 2026 | Senta | 1.6K | 7.9% | 5 |
| Apr 2026 | TaxDome | 590 | 2.9% | 6 |
| Apr 2026 | Xero Practice Manager | 260 | 1.3% | 7 |
| Apr 2026 | PracticeFlow | 90 | 0.44% | 8 |
| May 2026 | TaxCalc | 5.4K | 31.6% | 1 |
| May 2026 | Capium | 4.4K | 25.7% | 2 |
| May 2026 | Karbon | 2.9K | 17% | 3 |
| May 2026 | Senta | 1.9K | 11.1% | 4 |
| May 2026 | IRIS | 1.6K | 9.4% | 5 |
| May 2026 | TaxDome | 480 | 2.8% | 6 |
| May 2026 | Xero Practice Manager | 320 | 1.9% | 7 |
| May 2026 | PracticeFlow | 90 | 0.53% | 8 |
| Jun 2026 | TaxCalc | 5.4K | 30.7% | 1 |
| Jun 2026 | Capium | 4.4K | 25% | 2 |
| Jun 2026 | Karbon | 3.6K | 20.5% | 3 |
| Jun 2026 | Senta | 1.9K | 10.8% | 4 |
| Jun 2026 | IRIS | 1.3K | 7.4% | 5 |
| Jun 2026 | TaxDome | 480 | 2.7% | 6 |
| Jun 2026 | Xero Practice Manager | 390 | 2.2% | 7 |
| Jun 2026 | PracticeFlow | 110 | 0.63% | 8 |
| Jul 2026 | TaxCalc | 5.4K | 32.7% | 1 |
| Jul 2026 | Capium | 4.4K | 26.7% | 2 |
| Jul 2026 | Karbon | 2.9K | 17.6% | 3 |
| Jul 2026 | Senta | 1.6K | 9.7% | 4 |
| Jul 2026 | IRIS | 1.3K | 7.9% | 5 |
| Jul 2026 | TaxDome | 480 | 2.9% | 6 |
| Jul 2026 | Xero Practice Manager | 320 | 1.9% | 7 |
| Jul 2026 | PracticeFlow | 110 | 0.67% | 8 |
| Aug 2026 | TaxCalc | 5.4K | 35.2% | 1 |
| Aug 2026 | Capium | 3.6K | 23.5% | 2 |
| Aug 2026 | Karbon | 2.9K | 18.9% | 3 |
| Aug 2026 | IRIS | 1.3K | 8.5% | 4 |
| Aug 2026 | Senta | 1.3K | 8.5% | 5 |
| Aug 2026 | TaxDome | 390 | 2.5% | 6 |
| Aug 2026 | Xero Practice Manager | 320 | 2.1% | 7 |
| Aug 2026 | PracticeFlow | 110 | 0.72% | 8 |
| Sep 2026 | Capium | 4.4K | 27.9% | 1 |
| Sep 2026 | TaxCalc | 4.4K | 27.9% | 2 |
| Sep 2026 | Karbon | 2.9K | 18.4% | 3 |
| Sep 2026 | IRIS | 1.6K | 10.2% | 4 |
| Sep 2026 | Senta | 1.6K | 10.2% | 5 |
| Sep 2026 | TaxDome | 480 | 3% | 6 |
| Sep 2026 | Xero Practice Manager | 260 | 1.7% | 7 |
| Sep 2026 | PracticeFlow | 110 | 0.7% | 8 |

## What is being compared

- **Capium**: Measured on the search term “capium”.
- **IRIS**: Measured on the search term “iris software”.
- **Karbon**: Measured on the search term “karbon”.
- **PracticeFlow**: Measured on the search term “practiceflow”.
- **Senta**: Measured on the search term “senta”.
- **TaxCalc**: Measured on the search term “taxcalc”.
- **TaxDome**: Measured on the search term “taxdome”.
- **Xero Practice Manager**: Measured on the search term “xero practice manager”.

- [Capium](/demand/uk/brands/capium)
- [IRIS](/demand/uk/brands/iris-software)
- [Karbon](/demand/uk/brands/karbon)
- [PracticeFlow](/demand/uk/brands/practiceflow)
- [Senta](/demand/uk/brands/senta)
- [TaxCalc](/demand/uk/brands/taxcalc)
- [TaxDome](/demand/uk/brands/taxdome)
- [Xero Practice Manager](/demand/uk/brands/xero-practice-manager)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among accounting practice software in the United Kingdom?

Capium and TaxCalc share the highest share of searches among accounting practice software in the United Kingdom, at 27.9% in September 2026.

## Cite this page

Brandwave. "Accounting practice software in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-accounting-practice-software

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-accounting-practice-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.