---
title: "Yves Saint Laurent: search popularity in the United Kingdom"
description: "Yves Saint Laurent is a fragrance brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/yves-saint-laurent"
publisher: "Brandwave"
---

# Yves Saint Laurent: search popularity in the United Kingdom

Yves Saint Laurent is a fragrance brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Yves Saint Laurent
- **Owned by**: Kering
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among fragrance brands**: 8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fragrance brands | 4 | 8% | 40.5K |

- [Fragrance brands](/demand/uk/categories/uk-fragrance-brands)

## Top fragrance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yves Saint Laurent was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yves Saint Laurent is the most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Yves Saint Laurent | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Lancôme | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Chanel | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Dior Beauty | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Burberry | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Maison Francis Kurkdjian | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Tom Ford | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Jo Malone | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Versace | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| KAYALI | 10th | 1 of 3 | 0 of 2 | 1 of 5 |
| Le Labo | 11th | 1 of 3 | 0 of 2 | 1 of 5 |
| Prada | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Marc Jacobs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Creed | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Gucci | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about fragrance brands

- Asked ChatGPT "Which perfume should I buy in the UK?": 1. Yves Saint Laurent, 2. Burberry, 3. Versace
- Asked ChatGPT "What are the best perfume brands?": 1. Dior Beauty, 2. Chanel, 3. Yves Saint Laurent, 4. Lancôme, 5. Maison Francis Kurkdjian, 6. Tom Ford, 7. Jo Malone, 8. KAYALI, 9. Le Labo
- Asked ChatGPT "What is the best perfume for women?": 1. Yves Saint Laurent, 2. Lancôme, 3. Chanel
- Searched Google, AI Overview "perfume": 1. Yves Saint Laurent
- Searched Google, AI Overview "perfume for women": named none of the brands we track

Not named in any answer: Prada, Marc Jacobs, Creed and Gucci.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How has branded search demand for Yves Saint Laurent changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Yves Saint Laurent in the United Kingdom fell from 60.5K to 40.5K.
- Across the 12 months ending September 2026, Yves Saint Laurent’s share of searches among fragrance brands in the United Kingdom decreased from 9.8% to 8%.
- Across the 12 months ending September 2026, Yves Saint Laurent’s share of searches among fragrance brands in the United Kingdom peaked at 9.8% in October 2025 and was lowest at 6.8% in March 2026.
- Across the 12 months ending September 2026, Yves Saint Laurent fell from 2nd to 4th among fragrance brands in the United Kingdom.

## How did search popularity change for United Kingdom fragrance brands in September 2026?

- In September 2026, Chanel overtook Tom Ford to rank 5th among fragrance brands in the United Kingdom, with 6.5% of the searches.
- In September 2026, Dior Beauty overtook Tom Ford to rank 6th among fragrance brands in the United Kingdom, with 6.5% of the searches.
- In September 2026, Le Labo gained share of searches among fragrance brands in the United Kingdom, from 8.5% to 9.7%.
- In September 2026, Prada gained share of searches among fragrance brands in the United Kingdom, from 8.5% to 9.7%.
- In September 2026, Marc Jacobs gained share of searches among fragrance brands in the United Kingdom, from 4.7% to 5.3%.
- In September 2026, Versace gained share of searches among fragrance brands in the United Kingdom, from 4.7% to 5.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fragrance brands | 60.5K | 9.8% | 2 |
| Nov 2025 | Fragrance brands | 74K | 7.4% | 5 |
| Dec 2025 | Fragrance brands | 90.5K | 7.7% | 3 |
| Jan 2026 | Fragrance brands | 40.5K | 8.6% | 3 |
| Feb 2026 | Fragrance brands | 33.1K | 8.2% | 4 |
| Mar 2026 | Fragrance brands | 33.1K | 6.8% | 6 |
| Apr 2026 | Fragrance brands | 33.1K | 8.1% | 3 |
| May 2026 | Fragrance brands | 33.1K | 7.8% | 4 |
| Jun 2026 | Fragrance brands | 33.1K | 8.2% | 4 |
| Jul 2026 | Fragrance brands | 33.1K | 8.3% | 4 |
| Aug 2026 | Fragrance brands | 40.5K | 8.5% | 4 |
| Sep 2026 | Fragrance brands | 40.5K | 8% | 4 |

## How are Yves Saint Laurent’s branded searches counted?

Brandwave collects information about searches that people make online using Yves Saint Laurent’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ysl perfume”

## Which fragrance brands compete with Yves Saint Laurent?

- [Jo Malone](/demand/uk/brands/jo-malone): Head-to-head: /demand/uk/compare/jo-malone-vs-yves-saint-laurent
- [Le Labo](/demand/uk/brands/le-labo): Head-to-head: /demand/uk/compare/le-labo-vs-yves-saint-laurent
- [Prada](/demand/uk/brands/prada): Head-to-head: /demand/uk/compare/prada-vs-yves-saint-laurent
- [Chanel](/demand/uk/brands/chanel): Head-to-head: /demand/uk/compare/chanel-vs-yves-saint-laurent
- [Dior Beauty](/demand/uk/brands/dior-beauty): Head-to-head: /demand/uk/compare/dior-beauty-vs-yves-saint-laurent
- [Tom Ford](/demand/uk/brands/tom-ford)
- [KAYALI](/demand/uk/brands/kayali)
- [Marc Jacobs](/demand/uk/brands/marc-jacobs)
- [Versace](/demand/uk/brands/versace)
- [Creed](/demand/uk/brands/creed)
- [Lancôme](/demand/uk/brands/lancome)
- [Burberry](/demand/uk/brands/burberry)
- [Gucci](/demand/uk/brands/gucci)
- [Maison Francis Kurkdjian](/demand/uk/brands/maison-francis-kurkdjian)

## Who owns Yves Saint Laurent?

Yves Saint Laurent is owned by Kering. Brandwave also tracks Gucci, owned by the same company, in the United Kingdom.

- [Kering](/demand/uk/companies/kering): Owns 4 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Yves Saint Laurent?

Yves Saint Laurent is owned by Kering. Brandwave also tracks Gucci, owned by the same company, in the United Kingdom.

## Cite this page

Brandwave. "Yves Saint Laurent: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/yves-saint-laurent

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/yves-saint-laurent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.