--- title: "YouTube Music: search popularity in the United Kingdom" description: "YouTube Music is a music streaming service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/youtube-music" publisher: "Brandwave" --- # YouTube Music: search popularity in the United Kingdom YouTube Music is a music streaming service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: YouTube Music - **Owned by**: Google - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among music streaming services**: 21% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Music streaming services | 2 | 21% | 823K | - [Music streaming services in the UK](/demand/uk/categories/uk-music-streaming-services) ## Top music streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, YouTube Music was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. YouTube Music is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apple Music | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Spotify | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Tidal | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | YouTube Music | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Amazon Music | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | SoundCloud | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Deezer | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about music streaming services - Asked ChatGPT "What's the best music streaming service in the UK?": 1. Spotify, 2. Apple Music, 3. Tidal, 4. YouTube Music, 5. Amazon Music - Asked ChatGPT "Which music app has the best sound quality?": 1. Apple Music, 2. Tidal, 3. Spotify - Asked ChatGPT "Which music streaming subscription is best value?": 1. Apple Music, 2. Spotify, 3. YouTube Music, 4. Amazon Music - Searched Google, AI Overview "music streaming": 1. Spotify, 2. Apple Music, 3. Tidal, 4. Amazon Music, 5. YouTube Music Not named in any answer: SoundCloud and Deezer. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for YouTube Music changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for YouTube Music in the United Kingdom held steady at 823K. - Across the 12 months ending September 2026, YouTube Music’s share of searches among music streaming services in the United Kingdom increased from 20.4% to 21%. - Across the 12 months ending September 2026, YouTube Music’s share of searches among music streaming services in the United Kingdom peaked at 21.3% in August 2026 and was lowest at 15.3% in December 2025. ## How did search popularity change for United Kingdom music streaming services in September 2026? - In September 2026, Apple Music overtook Amazon Music to rank 4th among music streaming services in the United Kingdom, with 4.2% of the searches. - In September 2026, Spotify lost share of searches among music streaming services in the United Kingdom, from 57.8% to 57.1%. - SoundCloud’s share of searches among music streaming services in the United Kingdom has lost ground for 3 months in a row, from 13.5% to 11.5% in September 2026. - Amazon Music’s share of searches among music streaming services in the United Kingdom has lost ground for 3 months in a row, from 4% to 3.4% in September 2026. - Estimated monthly branded searches for Deezer in the United Kingdom fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Music streaming services | 823K | 20.4% | 2 | | Nov 2025 | Music streaming services | 673K | 17.2% | 2 | | Dec 2025 | Music streaming services | 673K | 15.3% | 2 | | Jan 2026 | Music streaming services | 823K | 20.3% | 2 | | Feb 2026 | Music streaming services | 673K | 17.9% | 2 | | Mar 2026 | Music streaming services | 823K | 20.3% | 2 | | Apr 2026 | Music streaming services | 823K | 21.2% | 2 | | May 2026 | Music streaming services | 823K | 18.2% | 2 | | Jun 2026 | Music streaming services | 823K | 20.1% | 2 | | Jul 2026 | Music streaming services | 673K | 20% | 2 | | Aug 2026 | Music streaming services | 673K | 21.3% | 2 | | Sep 2026 | Music streaming services | 823K | 21% | 2 | ## How are YouTube Music’s branded searches counted? Brandwave collects information about searches that people make online using YouTube Music’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “youtube music” ## Which music streaming services compete with YouTube Music? - [Spotify](/demand/uk/brands/spotify): Head-to-head: /demand/uk/compare/spotify-vs-youtube-music - [SoundCloud](/demand/uk/brands/soundcloud): Head-to-head: /demand/uk/compare/soundcloud-vs-youtube-music - [Apple Music](/demand/uk/brands/apple-music): Head-to-head: /demand/uk/compare/apple-music-vs-youtube-music - [Amazon Music](/demand/uk/brands/amazon-music): Head-to-head: /demand/uk/compare/amazon-music-vs-youtube-music - [Tidal](/demand/uk/brands/tidal): Head-to-head: /demand/uk/compare/tidal-vs-youtube-music - [Deezer](/demand/uk/brands/deezer) ## Who owns YouTube Music? YouTube Music is owned by Google. Brandwave also tracks Fitbit, Google Nest and Google Pixel, owned by the same company, in the United Kingdom. - [Google](/demand/uk/companies/google): Owns 71 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns YouTube Music? YouTube Music is owned by Google. Brandwave also tracks Fitbit, Google Nest and Google Pixel, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "YouTube Music: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/youtube-music This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/youtube-music. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.