--- title: "Yorkshire Tea: search popularity in the United Kingdom" description: "Yorkshire Tea is a black tea brand made by Taylors of Harrogate. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/yorkshire-tea" publisher: "Brandwave" --- # Yorkshire Tea: search popularity in the United Kingdom Yorkshire Tea is a black tea brand made by Taylors of Harrogate. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Yorkshire Tea - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among tea brands**: 34.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tea brands | 2 | 34.4% | 27.1K | - [Tea brands in the UK](/demand/uk/categories/uk-tea-brands) ## Top tea brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Yorkshire Tea was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yorkshire Tea is the most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yorkshire Tea | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | PG Tips | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Twinings | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Tetley | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Pukka | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Clipper | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about tea brands - Asked ChatGPT "What's the best tea brand in the UK?": 1. Yorkshire Tea, 2. Twinings, 3. PG Tips, 4. Pukka - Asked ChatGPT "What are the most popular tea brands in the UK?": 1. Yorkshire Tea, 2. PG Tips, 3. Tetley, 4. Twinings, 5. Pukka, 6. Clipper - Asked ChatGPT "Which tea bags make the best cup of builder's tea?": 1. Yorkshire Tea, 2. PG Tips, 3. Tetley - Searched Google, AI Overview "tea bags": 1. PG Tips - Searched Google, AI Overview "best tea bags": 1. Yorkshire Tea, 2. PG Tips, 3. Tetley, 4. Pukka Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Yorkshire Tea changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Yorkshire Tea in the United Kingdom held steady at 27.1K. - Across the 12 months ending September 2026, Yorkshire Tea’s share of searches among tea brands in the United Kingdom decreased from 35.2% to 34.4%. - Across the 12 months ending September 2026, Yorkshire Tea’s share of searches among tea brands in the United Kingdom peaked at 40.8% in April 2026 and was lowest at 28.5% in July 2026. - Across the 12 months ending September 2026, Yorkshire Tea fell from 1st to 2nd among tea brands in the United Kingdom. ## How did search popularity change for United Kingdom tea brands in September 2026? - In September 2026, Pukka overtook Clipper to rank 4th among tea brands in the United Kingdom, with 8.4% of the searches. - In September 2026, Yorkshire Tea gained share of searches among tea brands in the United Kingdom, from 32.1% to 34.4%. - In September 2026, PG Tips gained share of searches among tea brands in the United Kingdom, from 11.7% to 12.6%. - In September 2026, Twinings lost share of searches among tea brands in the United Kingdom, from 39.2% to 34.4%. - In September 2026, Clipper lost share of searches among tea brands in the United Kingdom, from 6.4% to 5.6%. - Estimated monthly branded searches for Tetley in the United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tea brands | 27.1K | 35.2% | 1 | | Nov 2025 | Tea brands | 27.1K | 34.6% | 1 | | Dec 2025 | Tea brands | 27.1K | 35% | 1 | | Jan 2026 | Tea brands | 27.1K | 32.4% | 1 | | Feb 2026 | Tea brands | 22.2K | 34.7% | 1 | | Mar 2026 | Tea brands | 27.1K | 36.4% | 1 | | Apr 2026 | Tea brands | 27.1K | 40.8% | 1 | | May 2026 | Tea brands | 22.2K | 32.8% | 2 | | Jun 2026 | Tea brands | 22.2K | 33.6% | 2 | | Jul 2026 | Tea brands | 18.1K | 28.5% | 2 | | Aug 2026 | Tea brands | 22.2K | 32.1% | 2 | | Sep 2026 | Tea brands | 27.1K | 34.4% | 2 | ## How are Yorkshire Tea’s branded searches counted? Brandwave collects information about searches that people make online using Yorkshire Tea’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “yorkshire tea” ## Which tea brands compete with Yorkshire Tea? - [Twinings](/demand/uk/brands/twinings): Head-to-head: /demand/uk/compare/twinings-vs-yorkshire-tea - [PG Tips](/demand/uk/brands/pg-tips): Head-to-head: /demand/uk/compare/pg-tips-vs-yorkshire-tea - [Pukka](/demand/uk/brands/pukka): Head-to-head: /demand/uk/compare/pukka-vs-yorkshire-tea - [Clipper](/demand/uk/brands/clipper-tea): Head-to-head: /demand/uk/compare/clipper-tea-vs-yorkshire-tea - [Tetley](/demand/uk/brands/tetley): Head-to-head: /demand/uk/compare/tetley-vs-yorkshire-tea ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Yorkshire Tea: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/yorkshire-tea This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/yorkshire-tea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.