--- title: "Xiaomi: search popularity in the United Kingdom" description: "Xiaomi is a smartphone brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/xiaomi" publisher: "Brandwave" --- # Xiaomi: search popularity in the United Kingdom Xiaomi is a smartphone brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Xiaomi - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among smartphone brands**: 1.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Smartphone brands | 9 | 1.1% | 12.1K | | Tablet brands | 8 | 0.46% | 2.9K | | Robot vacuum brands | 10 | 1% | 1.3K | - [Smartphone brands](/demand/uk/categories/uk-smartphone-brands) - [Tablet brands](/demand/uk/categories/uk-tablet-brands) - [Robot vacuum brands](/demand/uk/categories/uk-robot-vacuum-brands) ## Top smartphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Xiaomi was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Xiaomi is the sixth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsung Galaxy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Google Pixel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Apple iPhone | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Motorola | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nothing | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Xiaomi | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | OnePlus | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | OPPO | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | HONOR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sony | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | vivo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smartphone brands - Asked ChatGPT "Which phone should I buy in the UK?": 1. Apple iPhone, 2. Samsung Galaxy, 3. Google Pixel - Asked ChatGPT "What are the best smartphone brands?": 1. Samsung Galaxy, 2. Google Pixel, 3. Xiaomi, 4. OnePlus, 5. Motorola, 6. Nothing, 7. Apple iPhone - Asked ChatGPT "What is the best phone for the money?": 1. Google Pixel, 2. Nothing, 3. Samsung Galaxy, 4. Apple iPhone - Searched Google, AI Overview "smartphone": 1. Samsung Galaxy, 2. Motorola, 3. Apple iPhone - Searched Google, AI Overview "best phone": 1. Apple iPhone, 2. Samsung Galaxy, 3. OPPO, 4. Google Pixel Not named in any answer: HONOR, Sony and vivo. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How has branded search demand for Xiaomi changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Xiaomi in the United Kingdom fell from 17.3K to 16.3K. - Across the 12 months ending September 2026, Xiaomi’s share of searches among smartphone brands in the United Kingdom decreased from 1.9% to 1.1%. - Across the 12 months ending September 2026, Xiaomi’s share of searches among smartphone brands in the United Kingdom peaked at 1.9% in October 2025 and was lowest at 0.82% in April 2026. - Across the 12 months ending September 2026, Xiaomi fell from 8th to 9th among smartphone brands in the United Kingdom. - Across the 12 months ending September 2026, Xiaomi’s share of searches among tablet brands in the United Kingdom held steady, from 0.47% to 0.46%. - Across the 12 months ending September 2026, Xiaomi fell from 9th to 10th among robot vacuum brands in the United Kingdom. ## How did search popularity change for United Kingdom smartphone brands in September 2026? - In September 2026, Apple iPhone gained share of searches among smartphone brands in the United Kingdom, from 53.6% to 63.3%. - In September 2026, Google Pixel lost share of searches among smartphone brands in the United Kingdom, from 16.9% to 10.9%. - In September 2026, Nothing lost share of searches among smartphone brands in the United Kingdom, from 8.8% to 7%. - In September 2026, OnePlus lost share of searches among smartphone brands in the United Kingdom, from 3.6% to 2.9%. - In September 2026, Sony lost share of searches among smartphone brands in the United Kingdom, from 1.8% to 1.1%. - HONOR’s share of searches among smartphone brands in the United Kingdom has lost ground for 3 months in a row, from 2.6% to 2.1% in September 2026. ## How did search popularity change for United Kingdom tablet brands in September 2026? - In September 2026, Apple iPad gained share of searches among tablet brands in the United Kingdom, from 70.2% to 70.8%. - Estimated monthly branded searches for HONOR in the United Kingdom rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. - Estimated monthly branded searches for OnePlus in the United Kingdom fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026. - Estimated monthly branded searches for Xiaomi in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. - Estimated monthly branded searches for Google Pixel in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. - Estimated monthly branded searches for Amazon Fire Tablet in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## How did search popularity change for United Kingdom robot vacuum brands in September 2026? - In September 2026, iRobot overtook Roborock to rank 2nd among robot vacuum brands in the United Kingdom, with 19% of the searches. - In September 2026, Dyson overtook Shark and Dreame to rank 5th among robot vacuum brands in the United Kingdom, with 6.2% of the searches. - In September 2026, Roborock gained share of searches among robot vacuum brands in the United Kingdom, from 14.7% to 17.1%. - In September 2026, Shark lost share of searches among robot vacuum brands in the United Kingdom, from 9.9% to 6.2%. - In September 2026, Narwal lost share of searches among robot vacuum brands in the United Kingdom, from 33% to 31.2%. - In September 2026, Dreame lost share of searches among robot vacuum brands in the United Kingdom, from 6.6% to 5.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Smartphone brands | 12.1K | 1.9% | 8 | | Nov 2025 | Smartphone brands | 9.9K | 1.3% | 9 | | Dec 2025 | Smartphone brands | 8.1K | 1.1% | 10 | | Jan 2026 | Smartphone brands | 8.1K | 1.3% | 9 | | Feb 2026 | Smartphone brands | 5.4K | 0.89% | 10 | | Mar 2026 | Smartphone brands | 6.6K | 0.91% | 10 | | Apr 2026 | Smartphone brands | 5.4K | 0.82% | 10 | | May 2026 | Smartphone brands | 8.1K | 1.2% | 9 | | Jun 2026 | Smartphone brands | 8.1K | 1.2% | 10 | | Jul 2026 | Smartphone brands | 8.1K | 1.1% | 10 | | Aug 2026 | Smartphone brands | 8.1K | 0.97% | 10 | | Sep 2026 | Smartphone brands | 12.1K | 1.1% | 9 | | Oct 2025 | Tablet brands | 3.6K | 0.47% | 8 | | Nov 2025 | Tablet brands | 3.6K | 0.33% | 8 | | Dec 2025 | Tablet brands | 2.9K | 0.32% | 8 | | Jan 2026 | Tablet brands | 2.4K | 0.38% | 8 | | Feb 2026 | Tablet brands | 2.4K | 0.46% | 8 | | Mar 2026 | Tablet brands | 2.4K | 0.46% | 8 | | Apr 2026 | Tablet brands | 1.9K | 0.44% | 8 | | May 2026 | Tablet brands | 1.9K | 0.43% | 8 | | Jun 2026 | Tablet brands | 2.4K | 0.55% | 8 | | Jul 2026 | Tablet brands | 1.9K | 0.45% | 8 | | Aug 2026 | Tablet brands | 2.4K | 0.46% | 8 | | Sep 2026 | Tablet brands | 2.9K | 0.46% | 8 | | Oct 2025 | Robot vacuum brands | 1.6K | 1.4% | 9 | | Nov 2025 | Robot vacuum brands | 2.4K | 1.6% | 9 | | Dec 2025 | Robot vacuum brands | 1.6K | 0.99% | 9 | | Jan 2026 | Robot vacuum brands | 1.3K | 1% | 10 | | Feb 2026 | Robot vacuum brands | 1K | 0.98% | 9 | | Mar 2026 | Robot vacuum brands | 1K | 0.7% | 11 | | Apr 2026 | Robot vacuum brands | 1.3K | 0.74% | 9 | | May 2026 | Robot vacuum brands | 1K | 0.73% | 9 | | Jun 2026 | Robot vacuum brands | 1.3K | 0.64% | 9 | | Jul 2026 | Robot vacuum brands | 1K | 0.86% | 10 | | Aug 2026 | Robot vacuum brands | 1K | 0.81% | 10 | | Sep 2026 | Robot vacuum brands | 1.3K | 1% | 10 | ## How are Xiaomi’s branded searches counted? Brandwave collects information about searches that people make online using Xiaomi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “xiaomi phone” - “xiaomi robot vacuum” - “xiaomi tablet” ## Which smartphone brands compete with Xiaomi? - [Apple iPhone](/demand/uk/brands/iphone) - [Google Pixel](/demand/uk/brands/google-pixel) - [Samsung Galaxy](/demand/uk/brands/samsung-galaxy) - [Nothing](/demand/uk/brands/nothing) - [OnePlus](/demand/uk/brands/oneplus) - [HONOR](/demand/uk/brands/honor): Head-to-head: /demand/uk/compare/honor-vs-xiaomi - [OPPO](/demand/uk/brands/oppo): Head-to-head: /demand/uk/compare/oppo-vs-xiaomi - [Sony](/demand/uk/brands/sony): Head-to-head: /demand/uk/compare/sony-vs-xiaomi - [Motorola](/demand/uk/brands/motorola): Head-to-head: /demand/uk/compare/motorola-vs-xiaomi - [vivo](/demand/uk/brands/vivo): Head-to-head: /demand/uk/compare/vivo-vs-xiaomi ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Xiaomi: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/xiaomi This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/xiaomi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.