---
title: "Wilkin & Sons: search popularity in United Kingdom"
description: "Wilkin & Sons is jam brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/wilkin-and-sons"
publisher: "Brandwave"
---

# Wilkin & Sons: search popularity in United Kingdom

Wilkin & Sons is jam brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Wilkin & Sons
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among jam brands**: 12.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Jam brands | 2 | 12.7% | 2.4K |

- [Jam brands](/demand/uk/categories/uk-jam-brands)

## How has branded search demand for Wilkin & Sons changed in United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Wilkin & Sons in United Kingdom held steady at 2.4K.
- Across the 12 months ending September 2026, Wilkin & Sons’ estimated Share of Search among jam brands in United Kingdom decreased from 15.4% to 12.7%.
- Across the 12 months ending September 2026, Wilkin & Sons’ estimated Share of Search among jam brands in United Kingdom peaked at 17.8% in July 2026 and was lowest at 12.7% in September 2026.

## How did search popularity change for United Kingdom jam brands in September 2026?

- In September 2026, Bonne Maman gained estimated Share of Search among jam brands in United Kingdom, from 72.7% to 77.4%.
- In September 2026, Wilkin & Sons lost estimated Share of Search among jam brands in United Kingdom, from 17.7% to 12.7%.
- Estimated monthly branded searches for Hartley's in United Kingdom rose 46.9% over 12 measured months, from 1.3K to 1.9K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jam brands | 2.4K | 15.4% | 2 |
| Nov 2025 | Jam brands | 2.4K | 15.3% | 2 |
| Dec 2025 | Jam brands | 2.4K | 12.8% | 2 |
| Jan 2026 | Jam brands | 2.4K | 17.4% | 2 |
| Feb 2026 | Jam brands | 2.4K | 15.3% | 2 |
| Mar 2026 | Jam brands | 2.4K | 15% | 2 |
| Apr 2026 | Jam brands | 2.4K | 17.7% | 2 |
| May 2026 | Jam brands | 2.4K | 15.2% | 2 |
| Jun 2026 | Jam brands | 2.4K | 17.4% | 2 |
| Jul 2026 | Jam brands | 2.4K | 17.8% | 2 |
| Aug 2026 | Jam brands | 2.4K | 17.7% | 2 |
| Sep 2026 | Jam brands | 2.4K | 12.7% | 2 |

## How is Wilkin & Sons measured?

Brandwave collects information about searches that people make online using Wilkin & Sons’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “wilkin and sons”
- “wilkin sons”

## Which jam brands compete with Wilkin & Sons?

- [Bonne Maman](/demand/uk/brands/bonne-maman): Head-to-head: /demand/uk/compare/bonne-maman-vs-wilkin-and-sons
- [Hartley's](/demand/uk/brands/hartleys): Head-to-head: /demand/uk/compare/hartleys-vs-wilkin-and-sons

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Wilkin & Sons: search popularity in United Kingdom". https://gobrandwave.com/demand/uk/brands/wilkin-and-sons

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/wilkin-and-sons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.