---
title: "Wickes: search popularity in United Kingdom"
description: "Wickes is hardware retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/wickes"
publisher: "Brandwave"
---

# Wickes: search popularity in United Kingdom

Wickes is hardware retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Wickes
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among hardware retailers**: 15.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hardware retailers | 3 | 15.3% | 1.2M |

- [Hardware retailers](/demand/uk/categories/uk-hardware-retailers)

## How has branded search demand for Wickes changed in United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Wickes in United Kingdom held steady at 1.2M.
- Across the 12 months ending September 2026, Wickes’ estimated Share of Search among hardware retailers in United Kingdom increased from 12.9% to 15.3%.
- Across the 12 months ending September 2026, Wickes’ estimated Share of Search among hardware retailers in United Kingdom peaked at 17.5% in August 2026 and was lowest at 12.8% in December 2025.
- Across the 12 months ending September 2026, Wickes rose from 4th to 3rd among hardware retailers in United Kingdom.

## How did search popularity change for United Kingdom hardware retailers in September 2026?

- In September 2026, Screwfix gained estimated Share of Search among hardware retailers in United Kingdom, from 47.8% to 51.3%.
- In September 2026, Toolstation gained estimated Share of Search among hardware retailers in United Kingdom, from 17.5% to 18.8%.
- In September 2026, Wickes lost estimated Share of Search among hardware retailers in United Kingdom, from 17.5% to 15.3%.
- In September 2026, B&Q lost estimated Share of Search among hardware retailers in United Kingdom, from 14.3% to 12.5%.
- In September 2026, Robert Dyas lost estimated Share of Search among hardware retailers in United Kingdom, from 2.9% to 2.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hardware retailers | 1.2M | 12.9% | 4 |
| Nov 2025 | Hardware retailers | 1.2M | 12.8% | 4 |
| Dec 2025 | Hardware retailers | 1M | 12.8% | 4 |
| Jan 2026 | Hardware retailers | 1.2M | 14.8% | 4 |
| Feb 2026 | Hardware retailers | 1.2M | 14.9% | 4 |
| Mar 2026 | Hardware retailers | 1.5M | 16.4% | 4 |
| Apr 2026 | Hardware retailers | 1.5M | 15.9% | 4 |
| May 2026 | Hardware retailers | 1.5M | 15.8% | 4 |
| Jun 2026 | Hardware retailers | 1.2M | 13.7% | 4 |
| Jul 2026 | Hardware retailers | 1.2M | 14.7% | 4 |
| Aug 2026 | Hardware retailers | 1.5M | 17.5% | 3 |
| Sep 2026 | Hardware retailers | 1.2M | 15.3% | 3 |

## How is Wickes measured?

Brandwave collects information about searches that people make online using Wickes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “wickes”

## Which hardware retailers compete with Wickes?

- [Screwfix](/demand/uk/brands/screwfix): Head-to-head: /demand/uk/compare/screwfix-vs-wickes
- [Toolstation](/demand/uk/brands/toolstation): Head-to-head: /demand/uk/compare/toolstation-vs-wickes
- [B&Q](/demand/uk/brands/b-and-q): Head-to-head: /demand/uk/compare/b-and-q-vs-wickes
- [Robert Dyas](/demand/uk/brands/robert-dyas): Head-to-head: /demand/uk/compare/robert-dyas-vs-wickes

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Wickes: search popularity in United Kingdom". https://gobrandwave.com/demand/uk/brands/wickes

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/wickes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.