--- title: "Who Gives A Crap: search popularity in the United Kingdom" description: "Who Gives A Crap makes toilet paper or tissues. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/who-gives-a-crap" publisher: "Brandwave" --- # Who Gives A Crap: search popularity in the United Kingdom Who Gives A Crap makes toilet paper or tissues. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Who Gives A Crap - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among toilet roll brands**: 90.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Toilet roll brands | 1 | 90.4% | 40.5K | - [Toilet roll brands in the UK](/demand/uk/categories/uk-toilet-roll-brands) ## Top toilet roll brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Who Gives A Crap was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Who Gives A Crap is the third most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Andrex | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Cushelle | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Who Gives A Crap | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Velvet | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about toilet roll brands - Asked ChatGPT "What's the best toilet roll to buy in the UK?": 1. Andrex, 2. Cushelle, 3. Who Gives A Crap - Asked ChatGPT "Is bamboo toilet paper better?": named none of the brands we track - Asked ChatGPT "Which toilet roll is the softest?": 1. Andrex, 2. Cushelle - Searched Google, AI Overview "toilet paper": 1. Andrex, 2. Cushelle Not named in any answer: Velvet. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Who Gives A Crap changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Who Gives A Crap in the United Kingdom fell from 74K to 40.5K. - Across the 12 months ending September 2026, Who Gives A Crap’s share of searches among toilet roll brands in the United Kingdom decreased from 93.2% to 90.4%. - Across the 12 months ending September 2026, Who Gives A Crap’s share of searches among toilet roll brands in the United Kingdom peaked at 95.7% in January 2026 and was lowest at 88.6% in July 2026. ## How did search popularity change for United Kingdom toilet roll brands in September 2026? - In September 2026, Who Gives A Crap gained share of searches among toilet roll brands in the United Kingdom, from 89.7% to 90.4%. - In September 2026, Cushelle lost share of searches among toilet roll brands in the United Kingdom, from 3.5% to 2.9%. - Estimated monthly branded searches for Velvet in the United Kingdom fell 33% over 12 measured months, from 880 to 590 in September 2026. - Estimated monthly branded searches for Andrex in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Toilet roll brands | 74K | 93.2% | 1 | | Nov 2025 | Toilet roll brands | 74K | 94% | 1 | | Dec 2025 | Toilet roll brands | 60.5K | 94.7% | 1 | | Jan 2026 | Toilet roll brands | 110K | 95.7% | 1 | | Feb 2026 | Toilet roll brands | 60.5K | 92.8% | 1 | | Mar 2026 | Toilet roll brands | 40.5K | 90.2% | 1 | | Apr 2026 | Toilet roll brands | 33.1K | 88.8% | 1 | | May 2026 | Toilet roll brands | 40.5K | 91% | 1 | | Jun 2026 | Toilet roll brands | 40.5K | 92.1% | 1 | | Jul 2026 | Toilet roll brands | 27.1K | 88.6% | 1 | | Aug 2026 | Toilet roll brands | 33.1K | 89.7% | 1 | | Sep 2026 | Toilet roll brands | 40.5K | 90.4% | 1 | ## How are Who Gives A Crap’s branded searches counted? Brandwave collects information about searches that people make online using Who Gives A Crap’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “who gives a crap” ## Which toilet roll brands compete with Who Gives A Crap? - [Andrex](/demand/uk/brands/andrex): Head-to-head: /demand/uk/compare/andrex-vs-who-gives-a-crap - [Cushelle](/demand/uk/brands/cushelle): Head-to-head: /demand/uk/compare/cushelle-vs-who-gives-a-crap - [Velvet](/demand/uk/brands/velvet-toilet-tissue): Head-to-head: /demand/uk/compare/velvet-toilet-tissue-vs-who-gives-a-crap ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Who Gives A Crap: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/who-gives-a-crap This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/who-gives-a-crap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.