--- title: "Whittard: search popularity in the United Kingdom" description: "Whittard sells tea, coffee and hot chocolate in its shops and online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/whittard" publisher: "Brandwave" --- # Whittard: search popularity in the United Kingdom Whittard sells tea, coffee and hot chocolate in its shops and online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Whittard - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among tea shops**: 48.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tea shops | 1 | 48.3% | 49.5K | - [Tea shops](/demand/uk/categories/uk-tea-shops) ## Top tea shops in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Whittard was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Whittard is the most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Whittard | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Bird & Blend | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Brew Tea Co | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Teapigs | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Postcard Teas | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | The Tea Makers of London | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Rare Tea Company | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Jeeves & Jericho | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about tea shops - Asked ChatGPT "What's the best place to buy loose leaf tea in the UK?": 1. Whittard, 2. Brew Tea Co, 3. Bird & Blend, 4. The Tea Makers of London - Asked ChatGPT "Which UK tea shops do good tea gift sets?": 1. Whittard, 2. Bird & Blend, 3. Teapigs, 4. Postcard Teas - Asked ChatGPT "Where can I buy high quality green tea online in the UK?": 1. The Tea Makers of London - Searched Google, AI Overview "tea gifts": 1. The Tea Makers of London Not named in any answer: Rare Tea Company and Jeeves & Jericho. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How has branded search demand for Whittard changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Whittard in the United Kingdom fell from 90.5K to 49.5K. - Across the 12 months ending September 2026, Whittard’s share of searches among tea shops in the United Kingdom decreased from 60.6% to 48.3%. - Across the 12 months ending September 2026, Whittard’s share of searches among tea shops in the United Kingdom peaked at 66.6% in December 2025 and was lowest at 46.2% in April 2026. ## How did search popularity change for United Kingdom tea shops in September 2026? - In September 2026, Teapigs gained share of searches among tea shops in the United Kingdom, from 5.3% to 6.4%. - In September 2026, Whittard lost share of searches among tea shops in the United Kingdom, from 48.8% to 48.3%. - Estimated monthly branded searches for Postcard Teas in the United Kingdom rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026. - Estimated monthly branded searches for Jeeves & Jericho in the United Kingdom fell 18.8% over 12 measured months, from 480 to 390 in September 2026. - Estimated monthly branded searches for Bird & Blend in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. - Estimated monthly branded searches for The Tea Makers of London in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tea shops | 90.5K | 60.6% | 1 | | Nov 2025 | Tea shops | 135K | 64.8% | 1 | | Dec 2025 | Tea shops | 165K | 66.6% | 1 | | Jan 2026 | Tea shops | 60.5K | 52.8% | 1 | | Feb 2026 | Tea shops | 49.5K | 49.1% | 1 | | Mar 2026 | Tea shops | 49.5K | 47.6% | 1 | | Apr 2026 | Tea shops | 40.5K | 46.2% | 1 | | May 2026 | Tea shops | 40.5K | 46.2% | 1 | | Jun 2026 | Tea shops | 40.5K | 46.8% | 1 | | Jul 2026 | Tea shops | 40.5K | 46.9% | 1 | | Aug 2026 | Tea shops | 49.5K | 48.8% | 1 | | Sep 2026 | Tea shops | 49.5K | 48.3% | 1 | ## How are Whittard’s branded searches counted? Brandwave collects information about searches that people make online using Whittard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “whittard” ## Which tea shops compete with Whittard? - [Bird & Blend](/demand/uk/brands/bird-and-blend): Head-to-head: /demand/uk/compare/bird-and-blend-vs-whittard - [Postcard Teas](/demand/uk/brands/postcard-teas): Head-to-head: /demand/uk/compare/postcard-teas-vs-whittard - [Teapigs](/demand/uk/brands/teapigs): Head-to-head: /demand/uk/compare/teapigs-vs-whittard - [Brew Tea Co](/demand/uk/brands/brew-tea-co): Head-to-head: /demand/uk/compare/brew-tea-co-vs-whittard - [The Tea Makers of London](/demand/uk/brands/the-tea-makers-of-london): Head-to-head: /demand/uk/compare/the-tea-makers-of-london-vs-whittard - [Rare Tea Company](/demand/uk/brands/rare-tea-company) - [Jeeves & Jericho](/demand/uk/brands/jeeves-and-jericho) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Whittard: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/whittard This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/whittard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.