---
title: "Whirlpool: search popularity in the United Kingdom"
description: "Whirlpool offers washing machines and laundry appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/whirlpool"
publisher: "Brandwave"
---

# Whirlpool: search popularity in the United Kingdom

Whirlpool offers washing machines and laundry appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Whirlpool
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among washing machine brands**: 0.89%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Washing machine brands | 14 | 0.89% | 2.4K |

- [Washing machine brands](/demand/uk/categories/uk-washing-machine-brands)

## Top washing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Whirlpool did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Beko | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| LG | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Bosch | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Hoover | 4th | 0 of 3 | 2 of 2 | 2 of 5 |
| Miele | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Samsung | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| AEG | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Hotpoint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Indesit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Haier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Zanussi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Candy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Whirlpool | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about washing machine brands

- Asked ChatGPT "Which washing machine should I buy in the UK?": 1. Bosch, 2. Beko, 3. Samsung, 4. LG
- Asked ChatGPT "What are the most reliable washing machine brands?": 1. Miele, 2. LG, 3. Bosch, 4. AEG, 5. Beko
- Asked ChatGPT "What is the best washing machine for a family?": 1. LG, 2. Bosch
- Searched Google, AI Overview "washing machine": 1. Beko, 2. Hoover
- Searched Google, AI Overview "washing machines": 1. Beko, 2. Hoover, 3. LG, 4. Samsung

Not named in any answer: Hotpoint, Indesit, Hisense, Haier, Zanussi, Candy and Whirlpool.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How has branded search demand for Whirlpool changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Whirlpool in the United Kingdom fell from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Whirlpool’s share of searches among washing machine brands in the United Kingdom held steady, from 0.96% to 0.89%.

## How did search popularity change for United Kingdom washing machine brands in September 2026?

- In September 2026, Zanussi overtook Candy to rank 11th among washing machine brands in the United Kingdom, with 3.7% of the searches.
- In September 2026, Hoover overtook LG to rank 8th among washing machine brands in the United Kingdom, with 6.7% of the searches.
- In September 2026, Indesit overtook Miele and Hisense to rank 5th among washing machine brands in the United Kingdom, with 8.2% of the searches.
- In September 2026, Bosch lost share of searches among washing machine brands in the United Kingdom, from 15.6% to 15%.
- In September 2026, Hotpoint lost share of searches among washing machine brands in the United Kingdom, from 12.7% to 12.2%.
- In September 2026, Samsung lost share of searches among washing machine brands in the United Kingdom, from 12.7% to 12.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Washing machine brands | 2.9K | 0.96% | 14 |
| Nov 2025 | Washing machine brands | 2.9K | 0.95% | 14 |
| Dec 2025 | Washing machine brands | 2.4K | 0.9% | 14 |
| Jan 2026 | Washing machine brands | 2.9K | 0.95% | 14 |
| Feb 2026 | Washing machine brands | 2.4K | 0.89% | 14 |
| Mar 2026 | Washing machine brands | 2.4K | 0.81% | 14 |
| Apr 2026 | Washing machine brands | 2.4K | 0.91% | 14 |
| May 2026 | Washing machine brands | 2.4K | 0.94% | 14 |
| Jun 2026 | Washing machine brands | 1.9K | 0.77% | 14 |
| Jul 2026 | Washing machine brands | 1.9K | 0.82% | 14 |
| Aug 2026 | Washing machine brands | 1.9K | 0.73% | 14 |
| Sep 2026 | Washing machine brands | 2.4K | 0.89% | 14 |

## How are Whirlpool’s branded searches counted?

Brandwave collects information about searches that people make online using Whirlpool’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “whirlpool washing machine”

## Which washing machine brands compete with Whirlpool?

- [Bosch](/demand/uk/brands/bosch)
- [Hotpoint](/demand/uk/brands/hotpoint)
- [Samsung](/demand/uk/brands/samsung)
- [Beko](/demand/uk/brands/beko)
- [Indesit](/demand/uk/brands/indesit)
- [Miele](/demand/uk/brands/miele)
- [Hisense](/demand/uk/brands/hisense)
- [Hoover](/demand/uk/brands/hoover)
- [LG](/demand/uk/brands/lg): Head-to-head: /demand/uk/compare/lg-vs-whirlpool
- [Haier](/demand/uk/brands/haier): Head-to-head: /demand/uk/compare/haier-vs-whirlpool
- [Zanussi](/demand/uk/brands/zanussi): Head-to-head: /demand/uk/compare/whirlpool-vs-zanussi
- [AEG](/demand/uk/brands/aeg): Head-to-head: /demand/uk/compare/aeg-vs-whirlpool
- [Candy](/demand/uk/brands/candy-appliances): Head-to-head: /demand/uk/compare/candy-appliances-vs-whirlpool

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Whirlpool: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/whirlpool

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/whirlpool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.