--- title: "Vodafone: search popularity in the United Kingdom" description: "Vodafone is a mobile network that also sells home broadband. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/vodafone-uk" publisher: "Brandwave" --- # Vodafone: search popularity in the United Kingdom Vodafone is a mobile network that also sells home broadband. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Vodafone - **Owned by**: VodafoneThree - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among mobile networks**: 11.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Mobile networks | 4 | 11.9% | 550K | | Broadband providers | 9 | 3.7% | 90.5K | | Business broadband providers | 4 | 3.2% | 2.4K | - [Mobile networks](/demand/uk/categories/uk-mobile-networks) - [Broadband providers](/demand/uk/categories/uk-broadband-providers) - [Business broadband providers in the UK](/demand/uk/categories/uk-business-broadband-providers) ## Top mobile networks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Vodafone appeared in all five answers. Vodafone is the most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vodafone | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | EE | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Three | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | O2 | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | SMARTY | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Lebara | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | iD Mobile | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | giffgaff | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Lyca Mobile | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | VOXI | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | Tesco Mobile | 11th | 2 of 3 | 1 of 2 | 3 of 5 | | Sky | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mobile networks - Asked ChatGPT "Which mobile network should I use in the UK?": 1. EE, 2. Vodafone, 3. O2, 4. Three, 5. VOXI, 6. Tesco Mobile, 7. giffgaff - Asked ChatGPT "What are the best mobile networks and SIM-only providers in the UK?": 1. EE, 2. Vodafone, 3. O2, 4. Three, 5. giffgaff, 6. SMARTY, 7. Lebara, 8. VOXI, 9. iD Mobile, 10. Tesco Mobile - Asked ChatGPT "What's the best SIM-only deal in the UK for lots of data?": 1. Lyca Mobile, 2. iD Mobile, 3. SMARTY, 4. Three, 5. Vodafone - Searched Google, AI Overview "sim only deals": 1. Lebara, 2. Vodafone, 3. EE - Searched Google, AI Overview "best mobile network": 1. EE, 2. Three, 3. Vodafone, 4. O2, 5. SMARTY, 6. iD Mobile, 7. giffgaff, 8. Tesco Mobile, 9. Lebara Not named in any answer: Sky. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Vodafone changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Vodafone in the United Kingdom fell from 1.4M to 643K. - Across the 12 months ending September 2026, Vodafone’s share of searches among mobile networks in the United Kingdom decreased from 22.1% to 11.9%. - Across the 12 months ending September 2026, Vodafone’s share of searches among mobile networks in the United Kingdom peaked at 22.1% in October 2025 and was lowest at 11.5% in February 2026. - Across the 12 months ending September 2026, Vodafone fell from 1st to 4th among mobile networks in the United Kingdom. - Across the 12 months ending September 2026, Vodafone’s share of searches among broadband providers in the United Kingdom decreased from 6.7% to 3.7%. - Across the 12 months ending September 2026, Vodafone’s share of searches among broadband providers in the United Kingdom peaked at 6.7% in October 2025 and was lowest at 2.7% in December 2025. - Across the 12 months ending September 2026, Vodafone fell from 3rd to 9th among broadband providers in the United Kingdom. - Across the 12 months ending September 2026, Vodafone’s share of searches among business broadband providers in the United Kingdom peaked at 3.4% in February 2026 and was lowest at 2.2% in July 2026. ## How did search popularity change for United Kingdom mobile networks in September 2026? - In September 2026, Sky overtook iD Mobile to rank 6th among mobile networks in the United Kingdom, with 8% of the searches. - In September 2026, VOXI overtook Lebara to rank 8th among mobile networks in the United Kingdom, with 5.3% of the searches. - In September 2026, EE gained share of searches among mobile networks in the United Kingdom, from 20.4% to 22.6%. - In September 2026, O2 gained share of searches among mobile networks in the United Kingdom, from 9% to 10.2%. - In September 2026, giffgaff lost share of searches among mobile networks in the United Kingdom, from 13% to 11.9%. - In September 2026, Tesco Mobile lost share of searches among mobile networks in the United Kingdom, from 13% to 11.9%. ## How did search popularity change for United Kingdom broadband providers in September 2026? - In September 2026, Hyperoptic overtook Sky and BT to rank 4th among broadband providers in the United Kingdom, with 5.5% of the searches. - In September 2026, TalkTalk gained share of searches among broadband providers in the United Kingdom, from 10.4% to 12.4%. - In September 2026, Virgin Media lost share of searches among broadband providers in the United Kingdom, from 51.8% to 50.1%. - EE’s share of searches among broadband providers in the United Kingdom has lost ground for 3 months in a row, from 7% to 5.5% in September 2026. - Estimated monthly branded searches for Zen in the United Kingdom rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026. - Estimated monthly branded searches for Vodafone in the United Kingdom fell 55% over 12 measured months, from 201K to 90.5K in September 2026. ## How did search popularity change for United Kingdom business broadband providers in September 2026? - In September 2026, BT Business gained share of searches among business broadband providers in the United Kingdom, from 39% to 41.9%. - In September 2026, Virgin Media Business gained share of searches among business broadband providers in the United Kingdom, from 9.7% to 10.8%. - In September 2026, Zen lost share of searches among business broadband providers in the United Kingdom, from 48.5% to 44.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mobile networks | 1.2M | 22.1% | 1 | | Nov 2025 | Mobile networks | 673K | 12.5% | 5 | | Dec 2025 | Mobile networks | 550K | 12.8% | 4 | | Jan 2026 | Mobile networks | 550K | 12.3% | 4 | | Feb 2026 | Mobile networks | 450K | 11.5% | 4 | | Mar 2026 | Mobile networks | 550K | 13.3% | 3 | | Apr 2026 | Mobile networks | 550K | 14% | 3 | | May 2026 | Mobile networks | 550K | 14.1% | 4 | | Jun 2026 | Mobile networks | 550K | 14.4% | 3 | | Jul 2026 | Mobile networks | 550K | 14.5% | 3 | | Aug 2026 | Mobile networks | 550K | 13% | 4 | | Sep 2026 | Mobile networks | 550K | 11.9% | 4 | | Oct 2025 | Broadband providers | 201K | 6.7% | 3 | | Nov 2025 | Broadband providers | 90.5K | 3.6% | 9 | | Dec 2025 | Broadband providers | 60.5K | 2.7% | 9 | | Jan 2026 | Broadband providers | 74K | 2.9% | 9 | | Feb 2026 | Broadband providers | 74K | 3.1% | 9 | | Mar 2026 | Broadband providers | 90.5K | 3.2% | 9 | | Apr 2026 | Broadband providers | 74K | 3.1% | 10 | | May 2026 | Broadband providers | 74K | 3.2% | 9 | | Jun 2026 | Broadband providers | 74K | 3.1% | 9 | | Jul 2026 | Broadband providers | 74K | 3.2% | 9 | | Aug 2026 | Broadband providers | 90.5K | 3.8% | 9 | | Sep 2026 | Broadband providers | 90.5K | 3.7% | 9 | | Oct 2025 | Business broadband providers | 2.4K | 3% | 4 | | Nov 2025 | Business broadband providers | 1.9K | 2.6% | 4 | | Dec 2025 | Business broadband providers | 1.6K | 2.7% | 4 | | Jan 2026 | Business broadband providers | 1.9K | 2.7% | 4 | | Feb 2026 | Business broadband providers | 2.4K | 3.4% | 4 | | Mar 2026 | Business broadband providers | 2.9K | 3.4% | 4 | | Apr 2026 | Business broadband providers | 1.9K | 2.5% | 4 | | May 2026 | Business broadband providers | 1.9K | 2.8% | 4 | | Jun 2026 | Business broadband providers | 1.9K | 2.3% | 4 | | Jul 2026 | Business broadband providers | 1.6K | 2.2% | 4 | | Aug 2026 | Business broadband providers | 1.9K | 2.8% | 4 | | Sep 2026 | Business broadband providers | 2.4K | 3.2% | 4 | ## How are Vodafone’s branded searches counted? Brandwave collects information about searches that people make online using Vodafone’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “vodafone” - “vodafone broadband” - “vodafone business broadband” ## Which mobile networks compete with Vodafone? - [EE](/demand/uk/brands/ee-uk): Head-to-head: /demand/uk/compare/ee-uk-vs-vodafone-uk - [giffgaff](/demand/uk/brands/giffgaff): Head-to-head: /demand/uk/compare/giffgaff-vs-vodafone-uk - [Tesco Mobile](/demand/uk/brands/tesco-mobile): Head-to-head: /demand/uk/compare/tesco-mobile-vs-vodafone-uk - [O2](/demand/uk/brands/o2-uk): Head-to-head: /demand/uk/compare/o2-uk-vs-vodafone-uk - [Sky](/demand/uk/brands/sky-uk): Head-to-head: /demand/uk/compare/sky-uk-vs-vodafone-uk - [iD Mobile](/demand/uk/brands/id-mobile) - [VOXI](/demand/uk/brands/voxi) - [Lebara](/demand/uk/brands/lebara-uk) - [Three](/demand/uk/brands/three-uk) - [Lyca Mobile](/demand/uk/brands/lyca-mobile) - [SMARTY](/demand/uk/brands/smarty-mobile) ## Who owns Vodafone? Vodafone is owned by VodafoneThree. Brandwave also tracks SMARTY, Three and VOXI, owned by the same company, in the United Kingdom. - [VodafoneThree](/demand/uk/companies/vodafonethree): Owns 4 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Vodafone? Vodafone is owned by VodafoneThree. Brandwave also tracks SMARTY, Three and VOXI, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "Vodafone: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/vodafone-uk This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/vodafone-uk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.