--- title: "Vitabiotics: search popularity in the United Kingdom" description: "Vitabiotics makes Pregnacare, Perfectil and other UK vitamin ranges. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/vitabiotics" publisher: "Brandwave" --- # Vitabiotics: search popularity in the United Kingdom Vitabiotics makes Pregnacare, Perfectil and other UK vitamin ranges. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Vitabiotics - **Owned by**: Vitabiotics - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among vitamin and supplement brands**: 22.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Vitamin and supplement brands | 1 | 22.6% | 36K | - [Vitamin and supplement brands in the UK](/demand/uk/categories/uk-vitamin-brands) ## Top vitamin and supplement brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Vitabiotics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vitabiotics is the most recommended of the 13. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vitabiotics | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Centrum | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Solgar | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Pregnacare | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Healthspan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wild Nutrition | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Simply Supplements | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Seven Seas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Myvitamins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Together Health | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bassetts Vitamins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Feel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nature's Bounty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vitamin and supplement brands - Asked ChatGPT "What's the best multivitamin to take in the UK?": 1. Centrum, 2. Vitabiotics - Asked ChatGPT "Which vitamin brands are actually good quality?": 1. Solgar, 2. Vitabiotics - Asked ChatGPT "What's the best pregnancy vitamin?": 1. Vitabiotics, 2. Pregnacare - Searched Google, AI Overview "vitamins": named none of the brands we track - Searched Google, AI Overview "multivitamins": 1. Vitabiotics, 2. Centrum, 3. Pregnacare Not named in any answer: Healthspan, Wild Nutrition, Simply Supplements, Seven Seas, Myvitamins, Together Health, Bassetts Vitamins, Feel and Nature's Bounty. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Vitabiotics changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Vitabiotics in the United Kingdom fell from 44.1K to 36K. - Across the 12 months ending September 2026, Vitabiotics’ share of searches among vitamin and supplement brands in the United Kingdom increased from 22.1% to 22.6%. - Across the 12 months ending September 2026, Vitabiotics’ share of searches among vitamin and supplement brands in the United Kingdom peaked at 30.5% in November 2025 and was lowest at 19.3% in March 2026. ## How did search popularity change for United Kingdom vitamin and supplement brands in September 2026? - In September 2026, Solgar overtook Myvitamins to rank 8th among vitamin and supplement brands in the United Kingdom, with 3.4% of the searches. - In September 2026, Bassetts Vitamins rose from 12th to 11th among vitamin and supplement brands in the United Kingdom. - In September 2026, Feel fell from 11th to 12th among vitamin and supplement brands in the United Kingdom. - Estimated monthly branded searches for Seven Seas in the United Kingdom fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026. - Estimated monthly branded searches for Myvitamins in the United Kingdom fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. - Estimated monthly branded searches for Nature's Bounty in the United Kingdom fell 33% over 12 measured months, from 880 to 590 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Vitamin and supplement brands | 44.1K | 22.1% | 1 | | Nov 2025 | Vitamin and supplement brands | 64.1K | 30.5% | 1 | | Dec 2025 | Vitamin and supplement brands | 43.4K | 25.9% | 1 | | Jan 2026 | Vitamin and supplement brands | 43.4K | 19.9% | 3 | | Feb 2026 | Vitamin and supplement brands | 36K | 20.1% | 3 | | Mar 2026 | Vitamin and supplement brands | 36K | 19.3% | 3 | | Apr 2026 | Vitamin and supplement brands | 36K | 19.7% | 3 | | May 2026 | Vitamin and supplement brands | 36K | 21.4% | 2 | | Jun 2026 | Vitamin and supplement brands | 35.5K | 21.4% | 2 | | Jul 2026 | Vitamin and supplement brands | 35.5K | 22.7% | 1 | | Aug 2026 | Vitamin and supplement brands | 35.5K | 22.7% | 1 | | Sep 2026 | Vitamin and supplement brands | 36K | 22.6% | 1 | ## How are Vitabiotics’ branded searches counted? Brandwave collects information about searches that people make online using Vitabiotics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “perfectil” - “vitabiotics” ## Which vitamin and supplement brands compete with Vitabiotics? - [Healthspan](/demand/uk/brands/healthspan): Head-to-head: /demand/uk/compare/healthspan-vs-vitabiotics - [Wild Nutrition](/demand/uk/brands/wild-nutrition): Head-to-head: /demand/uk/compare/vitabiotics-vs-wild-nutrition - [Pregnacare](/demand/uk/brands/pregnacare): Head-to-head: /demand/uk/compare/pregnacare-vs-vitabiotics - [Simply Supplements](/demand/uk/brands/simply-supplements): Head-to-head: /demand/uk/compare/simply-supplements-vs-vitabiotics - [Centrum](/demand/uk/brands/centrum): Head-to-head: /demand/uk/compare/centrum-vs-vitabiotics - [Seven Seas](/demand/uk/brands/seven-seas) - [Solgar](/demand/uk/brands/solgar) - [Myvitamins](/demand/uk/brands/myvitamins) - [Together Health](/demand/uk/brands/together-health) - [Bassetts Vitamins](/demand/uk/brands/bassetts-vitamins) - [Feel](/demand/uk/brands/feel-supplements) - [Nature's Bounty](/demand/uk/brands/nature-s-bounty) ## Who owns Vitabiotics? Vitabiotics is owned by Vitabiotics. Brandwave also tracks Pregnacare, owned by the same company, in the United Kingdom. - [Vitabiotics](/demand/uk/companies/vitabiotics): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Vitabiotics? Vitabiotics is owned by Vitabiotics. Brandwave also tracks Pregnacare, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "Vitabiotics: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/vitabiotics This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/vitabiotics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.