---
title: "Virginia Hayward: search popularity in the United Kingdom"
description: "Virginia Hayward sells luxury food and drink hampers in the UK. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/virginia-hayward"
publisher: "Brandwave"
---

# Virginia Hayward: search popularity in the United Kingdom

Virginia Hayward sells luxury food and drink hampers in the UK. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Virginia Hayward
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among hamper companies**: 1.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hamper companies | 7 | 1.7% | 1.6K |

- [Hamper companies in the UK](/demand/uk/categories/uk-hamper-companies)

## How has branded search demand for Virginia Hayward changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Virginia Hayward in the United Kingdom fell from 2.4K to 1.6K.
- Across the 12 months ending September 2026, Virginia Hayward’s share of searches among hamper companies in the United Kingdom peaked at 2.1% in January 2026 and was lowest at 0.95% in November 2025.

## How did search popularity change for United Kingdom hamper companies in September 2026?

- Estimated monthly branded searches for Waitrose in the United Kingdom fell 55.6% over 12 measured months, from 5.4K to 2.4K in September 2026.
- Estimated monthly branded searches for John Lewis in the United Kingdom fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.
- Estimated monthly branded searches for Selfridges in the United Kingdom fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
- Estimated monthly branded searches for Harrods in the United Kingdom fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
- Estimated monthly branded searches for Virginia Hayward in the United Kingdom fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
- Estimated monthly branded searches for Fortnum & Mason in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hamper companies | 2.4K | 2% | 7 |
| Nov 2025 | Hamper companies | 2.9K | 0.95% | 7 |
| Dec 2025 | Hamper companies | 8.1K | 1.2% | 7 |
| Jan 2026 | Hamper companies | 1.6K | 2.1% | 7 |
| Feb 2026 | Hamper companies | 1K | 1.3% | 7 |
| Mar 2026 | Hamper companies | 1K | 1.1% | 7 |
| Apr 2026 | Hamper companies | 720 | 1.1% | 7 |
| May 2026 | Hamper companies | 880 | 1.4% | 7 |
| Jun 2026 | Hamper companies | 880 | 1.1% | 7 |
| Jul 2026 | Hamper companies | 880 | 1.1% | 7 |
| Aug 2026 | Hamper companies | 1K | 1.3% | 7 |
| Sep 2026 | Hamper companies | 1.6K | 1.7% | 7 |

## How are Virginia Hayward’s branded searches counted?

Brandwave collects information about searches that people make online using Virginia Hayward’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “virginia hayward”

## Which hamper companies compete with Virginia Hayward?

- [M&S](/demand/uk/brands/marks-and-spencer)
- [Fortnum & Mason](/demand/uk/brands/fortnum-and-mason): Head-to-head: /demand/uk/compare/fortnum-and-mason-vs-virginia-hayward
- [Harrods](/demand/uk/brands/harrods): Head-to-head: /demand/uk/compare/harrods-vs-virginia-hayward
- [John Lewis](/demand/uk/brands/john-lewis): Head-to-head: /demand/uk/compare/john-lewis-vs-virginia-hayward
- [Waitrose](/demand/uk/brands/waitrose-and-partners): Head-to-head: /demand/uk/compare/virginia-hayward-vs-waitrose-and-partners
- [Selfridges](/demand/uk/brands/selfridges): Head-to-head: /demand/uk/compare/selfridges-vs-virginia-hayward

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Virginia Hayward: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/virginia-hayward

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/virginia-hayward. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.