---
title: "Untamed: search popularity in United Kingdom"
description: "A pet food brand offering cat food subscriptions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/untamed"
publisher: "Brandwave"
---

# Untamed: search popularity in United Kingdom

A pet food brand offering cat food subscriptions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Untamed
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among cat food subscription brands**: 49.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cat food subscription brands | 1 | 49.6% | 50.2K |

- [Cat food subscription brands](/demand/uk/categories/uk-cat-food-subscription-brands)

## How has branded search demand for Untamed changed in United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Untamed in United Kingdom rose from 41.3K to 50.2K.
- Across the 12 months ending September 2026, Untamed’s estimated Share of Search among cat food subscription brands in United Kingdom increased from 42.5% to 49.6%.
- Across the 12 months ending September 2026, Untamed’s estimated Share of Search among cat food subscription brands in United Kingdom peaked at 49.7% in December 2025 and was lowest at 42% in November 2025.

## How did search popularity change for United Kingdom cat food subscription brands in September 2026?

- In September 2026, Untamed gained estimated Share of Search among cat food subscription brands in United Kingdom, from 48.6% to 49.6%.
- In September 2026, Blink! lost estimated Share of Search among cat food subscription brands in United Kingdom, from 7% to 5.9%.
- Estimated monthly branded searches for Fuzzball in United Kingdom rose 29.5% over 12 measured months, from 1.1K to 1.4K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cat food subscription brands | 41.3K | 42.5% | 1 |
| Nov 2025 | Cat food subscription brands | 41.3K | 42% | 2 |
| Dec 2025 | Cat food subscription brands | 50.1K | 49.7% | 1 |
| Jan 2026 | Cat food subscription brands | 50.2K | 42.6% | 2 |
| Feb 2026 | Cat food subscription brands | 50K | 48.1% | 1 |
| Mar 2026 | Cat food subscription brands | 50K | 47.9% | 1 |
| Apr 2026 | Cat food subscription brands | 50K | 47% | 1 |
| May 2026 | Cat food subscription brands | 41K | 43.3% | 1 |
| Jun 2026 | Cat food subscription brands | 41K | 46.2% | 1 |
| Jul 2026 | Cat food subscription brands | 41K | 44.1% | 1 |
| Aug 2026 | Cat food subscription brands | 50.2K | 48.6% | 1 |
| Sep 2026 | Cat food subscription brands | 50.2K | 49.6% | 1 |

## How is Untamed measured?

Brandwave collects information about searches that people make online using Untamed’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “untamed cat food”
- “untamed cats”
- “untamed food”
- “untamed pet food”

## Which cat food subscription brands compete with Untamed?

- [KatKin](/demand/uk/brands/katkin): Head-to-head: /demand/uk/compare/katkin-vs-untamed
- [Blink!](/demand/uk/brands/blink-cat-food): Head-to-head: /demand/uk/compare/blink-cat-food-vs-untamed
- [Republic of Cats](/demand/uk/brands/republic-of-cats): Head-to-head: /demand/uk/compare/republic-of-cats-vs-untamed
- [Fuzzball](/demand/uk/brands/fuzzball): Head-to-head: /demand/uk/compare/fuzzball-vs-untamed

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Untamed: search popularity in United Kingdom". https://gobrandwave.com/demand/uk/brands/untamed

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/untamed. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.