--- title: "TrustMark: search popularity in the United Kingdom" description: "TrustMark is a government endorsed quality scheme with a directory of vetted tradespeople. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/trustmark" publisher: "Brandwave" --- # TrustMark: search popularity in the United Kingdom TrustMark is a government endorsed quality scheme with a directory of vetted tradespeople. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: TrustMark - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among tradesperson directories**: 3.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tradesperson directories | 5 | 3.5% | 5.4K | - [Tradesperson directories in the UK](/demand/uk/categories/uk-tradesperson-directories) ## Top tradesperson directories in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, TrustMark was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. TrustMark is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Checkatrade | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Which? Trusted Traders | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | TrustMark | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | MyBuilder | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | TrustATrader | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Rated People | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about tradesperson directories - Asked ChatGPT "What's the best website for finding a reliable tradesman in the UK?": 1. Which? Trusted Traders, 2. TrustMark, 3. Checkatrade, 4. MyBuilder, 5. TrustATrader - Asked ChatGPT "Which UK site is best for finding a builder or plumber with good reviews?": 1. Checkatrade, 2. Which? Trusted Traders, 3. TrustATrader, 4. MyBuilder - Asked ChatGPT "How do I find a trusted tradesperson in the UK?": 1. TrustMark, 2. Checkatrade, 3. Which? Trusted Traders - Searched Google, AI Overview "find a tradesman": 1. Checkatrade, 2. MyBuilder Not named in any answer: Rated People. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How has branded search demand for TrustMark changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for TrustMark in the United Kingdom fell from 8.1K to 5.4K. - Across the 12 months ending September 2026, TrustMark’s share of searches among tradesperson directories in the United Kingdom decreased from 4.3% to 3.5%. - Across the 12 months ending September 2026, TrustMark’s share of searches among tradesperson directories in the United Kingdom peaked at 4.3% in October 2025 and was lowest at 2.4% in May 2026. ## How did search popularity change for United Kingdom tradesperson directories in September 2026? - In September 2026, Rated People overtook TrustATrader to rank 3rd among tradesperson directories in the United Kingdom, with 5.2% of the searches. - In September 2026, TrustMark overtook Which? Trusted Traders to rank 5th among tradesperson directories in the United Kingdom, with 3.5% of the searches. - In September 2026, MyBuilder gained share of searches among tradesperson directories in the United Kingdom, from 10.2% to 11.7%. - In September 2026, TrustATrader gained share of searches among tradesperson directories in the United Kingdom, from 4.6% to 5.2%. - In September 2026, Checkatrade lost share of searches among tradesperson directories in the United Kingdom, from 76% to 70.9%. - Estimated monthly branded searches for Which? Trusted Traders in the United Kingdom fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tradesperson directories | 8.1K | 4.3% | 5 | | Nov 2025 | Tradesperson directories | 6.6K | 3.6% | 5 | | Dec 2025 | Tradesperson directories | 5.4K | 3.6% | 5 | | Jan 2026 | Tradesperson directories | 6.6K | 3.4% | 6 | | Feb 2026 | Tradesperson directories | 5.4K | 2.9% | 6 | | Mar 2026 | Tradesperson directories | 6.6K | 3.5% | 5 | | Apr 2026 | Tradesperson directories | 5.4K | 2.9% | 6 | | May 2026 | Tradesperson directories | 4.4K | 2.4% | 6 | | Jun 2026 | Tradesperson directories | 5.4K | 2.9% | 5 | | Jul 2026 | Tradesperson directories | 5.4K | 3.5% | 5 | | Aug 2026 | Tradesperson directories | 4.4K | 2.5% | 6 | | Sep 2026 | Tradesperson directories | 5.4K | 3.5% | 5 | ## How are TrustMark’s branded searches counted? Brandwave collects information about searches that people make online using TrustMark’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “trustmark” ## Which tradesperson directories compete with TrustMark? - [Checkatrade](/demand/uk/brands/checkatrade): Head-to-head: /demand/uk/compare/checkatrade-vs-trustmark - [MyBuilder](/demand/uk/brands/mybuilder): Head-to-head: /demand/uk/compare/mybuilder-vs-trustmark - [Rated People](/demand/uk/brands/rated-people): Head-to-head: /demand/uk/compare/rated-people-vs-trustmark - [TrustATrader](/demand/uk/brands/trustatrader): Head-to-head: /demand/uk/compare/trustatrader-vs-trustmark - [Which? Trusted Traders](/demand/uk/brands/which-trusted-traders): Head-to-head: /demand/uk/compare/trustmark-vs-which-trusted-traders ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "TrustMark: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/trustmark This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/trustmark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.