--- title: "Trading 212: search popularity in the United Kingdom" description: "A UK-based investing app offering stocks and shares ISAs, cash ISAs, and commission-free trading. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/trading-212" publisher: "Brandwave" --- # Trading 212: search popularity in the United Kingdom A UK-based investing app offering stocks and shares ISAs, cash ISAs, and commission-free trading. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Trading 212 - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among share dealing platforms**: 16.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Share dealing platforms | 3 | 16.3% | 165K | - [Share dealing platforms in the UK](/demand/uk/categories/uk-share-dealing-platforms) ## Top share dealing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Trading 212 was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Trading 212 is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Trading 212 | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Vanguard | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | InvestEngine | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | AJ Bell | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Hargreaves Lansdown | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | eToro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Freetrade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about share dealing platforms - Asked ChatGPT "Which share dealing platform should I use in the UK?": 1. Trading 212, 2. AJ Bell, 3. InvestEngine - Asked ChatGPT "What are the best investment platforms in the UK?": 1. Trading 212, 2. Vanguard, 3. InvestEngine, 4. AJ Bell - Asked ChatGPT "What's the best stocks and shares ISA platform in the UK for beginners?": 1. Trading 212, 2. Vanguard, 3. InvestEngine, 4. AJ Bell - Searched Google, AI Overview "stocks and shares isa": named none of the brands we track - Searched Google, AI Overview "share dealing": named none of the brands we track Not named in any answer: Hargreaves Lansdown, eToro and Freetrade. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Trading 212 changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Trading 212 in the United Kingdom fell from 301K to 165K. - Across the 12 months ending September 2026, Trading 212’s share of searches among share dealing platforms in the United Kingdom decreased from 22.3% to 16.3%. - Across the 12 months ending September 2026, Trading 212 fell from 2nd to 3rd among share dealing platforms in the United Kingdom. ## How did search popularity change for United Kingdom share dealing platforms in September 2026? - In September 2026, AJ Bell overtook Trading 212 to rank 2nd among share dealing platforms in the United Kingdom, with 16.3% of the searches. - In September 2026, Hargreaves Lansdown lost share of searches among share dealing platforms in the United Kingdom, from 56% to 54.5%. - In September 2026, Vanguard lost share of searches among share dealing platforms in the United Kingdom, from 3.7% to 3%. - Estimated monthly branded searches for eToro in the United Kingdom fell 45.2% over 12 measured months, from 135K to 74K in September 2026. - Estimated monthly branded searches for Trading 212 in the United Kingdom fell 45.2% over 12 measured months, from 301K to 165K in September 2026. - Estimated monthly branded searches for Freetrade in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Share dealing platforms | 301K | 22.3% | 2 | | Nov 2025 | Share dealing platforms | 201K | 19.3% | 2 | | Dec 2025 | Share dealing platforms | 201K | 19.7% | 2 | | Jan 2026 | Share dealing platforms | 246K | 19.1% | 2 | | Feb 2026 | Share dealing platforms | 201K | 18.5% | 2 | | Mar 2026 | Share dealing platforms | 246K | 19.6% | 2 | | Apr 2026 | Share dealing platforms | 246K | 19.9% | 2 | | May 2026 | Share dealing platforms | 201K | 18.9% | 2 | | Jun 2026 | Share dealing platforms | 201K | 18.7% | 2 | | Jul 2026 | Share dealing platforms | 165K | 18.9% | 2 | | Aug 2026 | Share dealing platforms | 165K | 16.8% | 2 | | Sep 2026 | Share dealing platforms | 165K | 16.3% | 3 | ## How are Trading 212’s branded searches counted? Brandwave collects information about searches that people make online using Trading 212’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “trading 212” ## Which share dealing platforms compete with Trading 212? - [Hargreaves Lansdown](/demand/uk/brands/hargreaves-lansdown): Head-to-head: /demand/uk/compare/hargreaves-lansdown-vs-trading-212 - [AJ Bell](/demand/uk/brands/aj-bell): Head-to-head: /demand/uk/compare/aj-bell-vs-trading-212 - [eToro](/demand/uk/brands/etoro): Head-to-head: /demand/uk/compare/etoro-vs-trading-212 - [Vanguard](/demand/uk/brands/vanguard): Head-to-head: /demand/uk/compare/trading-212-vs-vanguard - [Freetrade](/demand/uk/brands/freetrade): Head-to-head: /demand/uk/compare/freetrade-vs-trading-212 - [InvestEngine](/demand/uk/brands/investengine) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Trading 212: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/trading-212 This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/trading-212. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.