--- title: "TP-Link Tapo: search popularity in the United Kingdom" description: "TP-Link Tapo makes home security cameras and smart home devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/tp-link-tapo" publisher: "Brandwave" --- # TP-Link Tapo: search popularity in the United Kingdom TP-Link Tapo makes home security cameras and smart home devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: TP-Link Tapo - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among robot vacuum brands**: 1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Robot vacuum brands | 9 | 1% | 1.3K | - [Robot vacuum brands](/demand/uk/categories/uk-robot-vacuum-brands) ## Top robot vacuum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TP-Link Tapo did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Roborock | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Dreame | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Eufy | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | iRobot | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Dyson | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Ecovacs | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Shark | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Narwal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TP-Link Tapo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Xiaomi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about robot vacuum brands - Asked ChatGPT "Which robot vacuum should I buy in the UK?": 1. Eufy, 2. Roborock, 3. Dreame - Asked ChatGPT "What are the best robot vacuum brands?": 1. Roborock, 2. Dreame, 3. Eufy, 4. iRobot, 5. Ecovacs, 6. Shark - Asked ChatGPT "What is the best robot vacuum for pet hair?": 1. Dreame, 2. Roborock, 3. Eufy - Searched Google, AI Overview "robot vacuum": 1. Dreame - Searched Google, AI Overview "best robot vacuum": 1. Roborock, 2. Dyson Not named in any answer: Narwal, TP-Link Tapo, Xiaomi and Samsung. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How has branded search demand for TP-Link Tapo changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for TP-Link Tapo in the United Kingdom rose from 1K to 1.3K. - Across the 12 months ending September 2026, TP-Link Tapo rose from 11th to 9th among robot vacuum brands in the United Kingdom. ## How did search popularity change for United Kingdom robot vacuum brands in September 2026? - In September 2026, iRobot overtook Roborock to rank 2nd among robot vacuum brands in the United Kingdom, with 19% of the searches. - In September 2026, Dyson overtook Shark and Dreame to rank 5th among robot vacuum brands in the United Kingdom, with 6.2% of the searches. - In September 2026, Roborock gained share of searches among robot vacuum brands in the United Kingdom, from 14.7% to 17.1%. - In September 2026, Shark lost share of searches among robot vacuum brands in the United Kingdom, from 9.9% to 6.2%. - In September 2026, Narwal lost share of searches among robot vacuum brands in the United Kingdom, from 33% to 31.2%. - In September 2026, Dreame lost share of searches among robot vacuum brands in the United Kingdom, from 6.6% to 5.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Robot vacuum brands | 1K | 0.87% | 11 | | Nov 2025 | Robot vacuum brands | 1.3K | 0.84% | 11 | | Dec 2025 | Robot vacuum brands | 1.3K | 0.8% | 10 | | Jan 2026 | Robot vacuum brands | 880 | 0.69% | 11 | | Feb 2026 | Robot vacuum brands | 880 | 0.86% | 11 | | Mar 2026 | Robot vacuum brands | 1K | 0.7% | 10 | | Apr 2026 | Robot vacuum brands | 1K | 0.57% | 10 | | May 2026 | Robot vacuum brands | 880 | 0.64% | 11 | | Jun 2026 | Robot vacuum brands | 1K | 0.5% | 10 | | Jul 2026 | Robot vacuum brands | 1.3K | 1.1% | 9 | | Aug 2026 | Robot vacuum brands | 1.3K | 1.1% | 9 | | Sep 2026 | Robot vacuum brands | 1.3K | 1% | 9 | ## How are TP-Link Tapo’s branded searches counted? Brandwave collects information about searches that people make online using TP-Link Tapo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tapo robot vacuum” ## Which robot vacuum brands compete with TP-Link Tapo? - [Narwal](/demand/uk/brands/narwal) - [iRobot](/demand/uk/brands/irobot) - [Roborock](/demand/uk/brands/roborock) - [Eufy](/demand/uk/brands/eufy) - [Dyson](/demand/uk/brands/dyson) - [Shark](/demand/uk/brands/shark): Head-to-head: /demand/uk/compare/shark-vs-tp-link-tapo - [Dreame](/demand/uk/brands/dreame): Head-to-head: /demand/uk/compare/dreame-vs-tp-link-tapo - [Ecovacs](/demand/uk/brands/ecovacs): Head-to-head: /demand/uk/compare/ecovacs-vs-tp-link-tapo - [Xiaomi](/demand/uk/brands/xiaomi): Head-to-head: /demand/uk/compare/tp-link-tapo-vs-xiaomi - [Samsung](/demand/uk/brands/samsung): Head-to-head: /demand/uk/compare/samsung-vs-tp-link-tapo ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "TP-Link Tapo: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/tp-link-tapo This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/tp-link-tapo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.