--- title: "Total Fishing Tackle: search popularity in the United Kingdom" description: "Total Fishing Tackle sells fishing tackle online and from its shop in Dorset. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/total-fishing-tackle" publisher: "Brandwave" --- # Total Fishing Tackle: search popularity in the United Kingdom Total Fishing Tackle sells fishing tackle online and from its shop in Dorset. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Total Fishing Tackle - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among fishing tackle shops**: 12.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fishing tackle shops | 2 | 12.6% | 49.5K | - [Fishing tackle shops in the UK](/demand/uk/categories/uk-fishing-tackle-shops) ## Top fishing tackle shops in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Total Fishing Tackle did not appear in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Angling Direct | 3 of 3 | 0 of 1 | 3 of 4 | | Total Fishing Tackle | 0 of 3 | 0 of 1 | 0 of 4 | | Glasgow Angling Centre | 0 of 3 | 0 of 1 | 0 of 4 | | Veals Mail Order | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about fishing tackle shops - Asked ChatGPT "Where's the best place to buy fishing tackle online in the UK?": 1. Angling Direct - Asked ChatGPT "Which UK fishing tackle shops are best for carp fishing gear?": 1. Angling Direct - Asked ChatGPT "What's a good shop for a beginner to buy a fishing rod and reel in the UK?": 1. Angling Direct - Searched Google, AI Overview "fishing tackle": named none of the brands we track Not named in any answer: Total Fishing Tackle, Glasgow Angling Centre and Veals Mail Order. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Total Fishing Tackle changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Total Fishing Tackle in the United Kingdom rose from 40.5K to 49.5K. - Across the 12 months ending September 2026, Total Fishing Tackle’s share of searches among fishing tackle shops in the United Kingdom peaked at 17.3% in February 2026 and was lowest at 12.6% in May 2026. ## How did search popularity change for United Kingdom fishing tackle shops in September 2026? - Estimated monthly branded searches for Angling Direct in the United Kingdom rose 22.4% over 12 measured months, from 246K to 301K in September 2026. - Estimated monthly branded searches for Total Fishing Tackle in the United Kingdom rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026. - Estimated monthly branded searches for Veals Mail Order in the United Kingdom rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. - Estimated monthly branded searches for Glasgow Angling Centre in the United Kingdom rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fishing tackle shops | 40.5K | 12.6% | 2 | | Nov 2025 | Fishing tackle shops | 49.5K | 14.9% | 2 | | Dec 2025 | Fishing tackle shops | 49.5K | 14.9% | 2 | | Jan 2026 | Fishing tackle shops | 40.5K | 14.5% | 2 | | Feb 2026 | Fishing tackle shops | 40.5K | 17.3% | 2 | | Mar 2026 | Fishing tackle shops | 49.5K | 15% | 2 | | Apr 2026 | Fishing tackle shops | 49.5K | 14.9% | 2 | | May 2026 | Fishing tackle shops | 49.5K | 12.6% | 2 | | Jun 2026 | Fishing tackle shops | 49.5K | 14.6% | 2 | | Jul 2026 | Fishing tackle shops | 49.5K | 14.7% | 2 | | Aug 2026 | Fishing tackle shops | 49.5K | 12.6% | 2 | | Sep 2026 | Fishing tackle shops | 49.5K | 12.6% | 2 | ## How are Total Fishing Tackle’s branded searches counted? Brandwave collects information about searches that people make online using Total Fishing Tackle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “total fishing tackle” ## Which fishing tackle shops compete with Total Fishing Tackle? - [Angling Direct](/demand/uk/brands/angling-direct): Head-to-head: /demand/uk/compare/angling-direct-vs-total-fishing-tackle - [Glasgow Angling Centre](/demand/uk/brands/glasgow-angling-centre): Head-to-head: /demand/uk/compare/glasgow-angling-centre-vs-total-fishing-tackle - [Veals Mail Order](/demand/uk/brands/veals-mail-order): Head-to-head: /demand/uk/compare/total-fishing-tackle-vs-veals-mail-order ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Total Fishing Tackle: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/total-fishing-tackle This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/total-fishing-tackle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.