--- title: "Tortilla: search popularity in the United Kingdom" description: "Tortilla is a chain of burrito restaurants. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/tortilla-uk" publisher: "Brandwave" --- # Tortilla: search popularity in the United Kingdom Tortilla is a chain of burrito restaurants. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tortilla - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among Mexican restaurant chains**: 0.96% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Mexican restaurant chains | 6 | 0.96% | 4.5K | - [Mexican restaurant chains in the UK](/demand/uk/categories/uk-mexican-restaurant-chains) ## Top Mexican restaurant chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Tortilla appeared in all three answers. Tortilla is the most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Tortilla | 1st | 3 of 3 | 3 of 3 | | Barburrito | 2nd | 3 of 3 | 3 of 3 | | Chipotle Mexican Grill | 3rd | 2 of 3 | 2 of 3 | | Wahaca | 4th | 2 of 3 | 2 of 3 | | Taco Bell | 5th | 1 of 3 | 1 of 3 | | Chiquito | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Mexican restaurant chains - Asked ChatGPT "What's the best Mexican restaurant chain in the UK?": 1. Tortilla, 2. Wahaca, 3. Barburrito - Asked ChatGPT "Which UK chain does the best burritos?": 1. Tortilla, 2. Barburrito, 3. Chipotle Mexican Grill - Asked ChatGPT "What are the most popular Mexican chains in the UK?": 1. Tortilla, 2. Taco Bell, 3. Chipotle Mexican Grill, 4. Barburrito, 5. Wahaca Not named in any answer: Chiquito. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How has branded search demand for Tortilla changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tortilla in the United Kingdom fell from 4.8K to 4.5K. - Across the 12 months ending September 2026, Tortilla’s share of searches among Mexican restaurant chains in the United Kingdom held steady, from 0.76% to 0.96%. ## How did search popularity change for United Kingdom Mexican restaurant chains in September 2026? - In September 2026, Chipotle Mexican Grill gained share of searches among Mexican restaurant chains in the United Kingdom, from 18.5% to 24.3%. - In September 2026, Chiquito gained share of searches among Mexican restaurant chains in the United Kingdom, from 3.6% to 4.7%. - In September 2026, Wahaca gained share of searches among Mexican restaurant chains in the United Kingdom, from 3.6% to 4.7%. - In September 2026, Taco Bell lost share of searches among Mexican restaurant chains in the United Kingdom, from 72.6% to 63.9%. - Estimated monthly branded searches for Barburrito in the United Kingdom fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mexican restaurant chains | 4.8K | 0.76% | 6 | | Nov 2025 | Mexican restaurant chains | 4.5K | 0.74% | 6 | | Dec 2025 | Mexican restaurant chains | 3.7K | 0.61% | 6 | | Jan 2026 | Mexican restaurant chains | 4.5K | 0.63% | 6 | | Feb 2026 | Mexican restaurant chains | 4K | 0.66% | 6 | | Mar 2026 | Mexican restaurant chains | 4.5K | 0.74% | 6 | | Apr 2026 | Mexican restaurant chains | 4.5K | 0.71% | 6 | | May 2026 | Mexican restaurant chains | 4.2K | 0.69% | 6 | | Jun 2026 | Mexican restaurant chains | 3.7K | 0.59% | 6 | | Jul 2026 | Mexican restaurant chains | 3.7K | 0.51% | 6 | | Aug 2026 | Mexican restaurant chains | 4.8K | 0.63% | 6 | | Sep 2026 | Mexican restaurant chains | 4.5K | 0.96% | 6 | ## How are Tortilla’s branded searches counted? Brandwave collects information about searches that people make online using Tortilla’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tortilla burrito” - “tortilla restaurant” ## Which Mexican restaurant chains compete with Tortilla? - [Taco Bell](/demand/uk/brands/taco-bell): Head-to-head: /demand/uk/compare/taco-bell-vs-tortilla-uk - [Chipotle Mexican Grill](/demand/uk/brands/chipotle): Head-to-head: /demand/uk/compare/chipotle-vs-tortilla-uk - [Chiquito](/demand/uk/brands/chiquito): Head-to-head: /demand/uk/compare/chiquito-vs-tortilla-uk - [Wahaca](/demand/uk/brands/wahaca): Head-to-head: /demand/uk/compare/tortilla-uk-vs-wahaca - [Barburrito](/demand/uk/brands/barburrito): Head-to-head: /demand/uk/compare/barburrito-vs-tortilla-uk ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tortilla: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/tortilla-uk This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/tortilla-uk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.