--- title: "Topping & Company Booksellers: search popularity in the United Kingdom" description: "An independent bookshop chain in England and Scotland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/toppings" publisher: "Brandwave" --- # Topping & Company Booksellers: search popularity in the United Kingdom An independent bookshop chain in England and Scotland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Topping & Company Booksellers - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among bookstores**: 0.92% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bookstores | 7 | 0.92% | 3.4K | - [Bookstores](/demand/uk/categories/uk-bookstores) ## Top bookstores in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Topping & Company Booksellers was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Topping & Company Booksellers is the sixth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Daunt Books | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Waterstones | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Foyles | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Barter Books | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Blackwell's | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Topping & Company Booksellers | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | WHSmith | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about bookstores - Asked ChatGPT "Which bookstore should I shop at in the UK?": 1. Waterstones, 2. Daunt Books, 3. Blackwell's, 4. Foyles - Asked ChatGPT "What are the best bookstores in the UK?": 1. Daunt Books, 2. Barter Books, 3. Topping & Company Booksellers, 4. Blackwell's, 5. Foyles - Asked ChatGPT "What's the best bookstore in the UK for a good book selection?": 1. Waterstones, 2. Foyles, 3. Daunt Books, 4. Barter Books, 5. Topping & Company Booksellers - Searched Google, AI Overview "bookshop uk": 1. Topping & Company Booksellers Not named in any answer: WHSmith. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How has branded search demand for Topping & Company Booksellers changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Topping & Company Booksellers in the United Kingdom rose from 2.3K to 3.4K. - Across the 12 months ending September 2026, Topping & Company Booksellers’ share of searches among bookstores in the United Kingdom increased from 0.39% to 0.92%. ## How did search popularity change for United Kingdom bookstores in September 2026? - In September 2026, WHSmith gained share of searches among bookstores in the United Kingdom, from 43.4% to 44.7%. - In September 2026, Blackwell's gained share of searches among bookstores in the United Kingdom, from 23.8% to 24.5%. - In September 2026, Daunt Books gained share of searches among bookstores in the United Kingdom, from 19.5% to 20%. - In September 2026, Waterstones gained share of searches among bookstores in the United Kingdom, from 2.1% to 2.7%. - In September 2026, Barter Books lost share of searches among bookstores in the United Kingdom, from 8.7% to 6%. - Estimated monthly branded searches for Topping & Company Booksellers in the United Kingdom rose 46.6% over 12 measured months, from 2.3K to 3.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bookstores | 2.3K | 0.39% | 7 | | Nov 2025 | Bookstores | 2.2K | 0.38% | 7 | | Dec 2025 | Bookstores | 2.6K | 0.44% | 7 | | Jan 2026 | Bookstores | 2.8K | 0.65% | 7 | | Feb 2026 | Bookstores | 2.5K | 0.75% | 7 | | Mar 2026 | Bookstores | 2.6K | 0.68% | 7 | | Apr 2026 | Bookstores | 2.5K | 0.67% | 7 | | May 2026 | Bookstores | 2.8K | 0.72% | 7 | | Jun 2026 | Bookstores | 4.2K | 1.2% | 7 | | Jul 2026 | Bookstores | 3.4K | 0.92% | 7 | | Aug 2026 | Bookstores | 3.9K | 1% | 7 | | Sep 2026 | Bookstores | 3.4K | 0.92% | 7 | ## How are Topping & Company Booksellers’ branded searches counted? Brandwave collects information about searches that people make online using Topping & Company Booksellers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “topping and company” - “toppings books” - “toppings bookshop” ## Which bookstores compete with Topping & Company Booksellers? - [WHSmith](/demand/uk/brands/whsmith) - [Blackwell's](/demand/uk/brands/blackwell-s): Head-to-head: /demand/uk/compare/blackwell-s-vs-toppings - [Daunt Books](/demand/uk/brands/daunt-books): Head-to-head: /demand/uk/compare/daunt-books-vs-toppings - [Barter Books](/demand/uk/brands/barter-books): Head-to-head: /demand/uk/compare/barter-books-vs-toppings - [Waterstones](/demand/uk/brands/waterstones): Head-to-head: /demand/uk/compare/toppings-vs-waterstones - [Foyles](/demand/uk/brands/foyles): Head-to-head: /demand/uk/compare/foyles-vs-toppings ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Topping & Company Booksellers: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/toppings This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/toppings. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.