---
title: "Toni&Guy: search popularity in the United Kingdom"
description: "Toni&Guy is a chain of hair salons. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/toni-and-guy"
publisher: "Brandwave"
---

# Toni&Guy: search popularity in the United Kingdom

Toni&Guy is a chain of hair salons. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Toni&Guy
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among hair salon chains**: 74.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hair salon chains | 1 | 74.7% | 33.1K |

- [Hair salon chains in the UK](/demand/uk/categories/uk-hair-salon-chains)

## Top hair salon chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Toni&Guy was mentioned in one out of three: in one of the three ChatGPT answers.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- |
| Toni&Guy | 1 of 3 | 1 of 3 |
| Supercuts | 2 of 3 | 2 of 3 |
| Saks | 0 of 3 | 0 of 3 |

## Every AI answer about hair salon chains

- Asked ChatGPT "What's the best hair salon chain in the UK?": 1. Toni&Guy, 2. Supercuts
- Asked ChatGPT "Which hairdressing chain is best value in the UK?": 1. Supercuts
- Asked ChatGPT "What are the best hairdressers near me?": named none of the brands we track

Not named in any answer: Saks.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## How has branded search demand for Toni&Guy changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Toni&Guy in the United Kingdom held steady at 33.1K.
- Across the 12 months ending September 2026, Toni&Guy’s share of searches among hair salon chains in the United Kingdom increased from 70.7% to 74.7%.
- Across the 12 months ending September 2026, Toni&Guy’s share of searches among hair salon chains in the United Kingdom peaked at 74.7% in September 2026 and was lowest at 70.2% in February 2026.

## How did search popularity change for United Kingdom hair salon chains in September 2026?

- In September 2026, Toni&Guy gained share of searches among hair salon chains in the United Kingdom, from 71.2% to 74.7%.
- In September 2026, Supercuts lost share of searches among hair salon chains in the United Kingdom, from 26% to 22.3%.
- Estimated monthly branded searches for Saks in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hair salon chains | 33.1K | 70.7% | 1 |
| Nov 2025 | Hair salon chains | 33.1K | 74.2% | 1 |
| Dec 2025 | Hair salon chains | 33.1K | 70.7% | 1 |
| Jan 2026 | Hair salon chains | 33.1K | 70.3% | 1 |
| Feb 2026 | Hair salon chains | 27.1K | 70.2% | 1 |
| Mar 2026 | Hair salon chains | 33.1K | 70.7% | 1 |
| Apr 2026 | Hair salon chains | 33.1K | 70.7% | 1 |
| May 2026 | Hair salon chains | 33.1K | 70.3% | 1 |
| Jun 2026 | Hair salon chains | 33.1K | 70.7% | 1 |
| Jul 2026 | Hair salon chains | 33.1K | 70.7% | 1 |
| Aug 2026 | Hair salon chains | 33.1K | 71.2% | 1 |
| Sep 2026 | Hair salon chains | 33.1K | 74.7% | 1 |

## How are Toni&Guy’s branded searches counted?

Brandwave collects information about searches that people make online using Toni&Guy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “toni and guy”

## Which hair salon chains compete with Toni&Guy?

- [Supercuts](/demand/uk/brands/supercuts): Head-to-head: /demand/uk/compare/supercuts-vs-toni-and-guy
- [Saks](/demand/uk/brands/saks-hair): Head-to-head: /demand/uk/compare/saks-hair-vs-toni-and-guy

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Toni&Guy: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/toni-and-guy

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/toni-and-guy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.