--- title: "TLC Direct: search popularity in the United Kingdom" description: "TLC Direct sells electrical supplies online and from trade counters. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/tlc-direct" publisher: "Brandwave" --- # TLC Direct: search popularity in the United Kingdom TLC Direct sells electrical supplies online and from trade counters. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: TLC Direct - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among electrical wholesalers**: 10.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Electrical wholesalers | 3 | 10.9% | 33.1K | - [Electrical wholesalers](/demand/uk/categories/uk-electrical-wholesalers) ## Top electrical wholesalers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, TLC Direct was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. TLC Direct is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CEF | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | YESSS Electrical | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Rexel | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | TLC Direct | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Electric Center | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Edmundson Electrical | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about electrical wholesalers - Asked ChatGPT "What's the best electrical wholesaler in the UK for a small electrical contractor?": 1. CEF, 2. YESSS Electrical, 3. Rexel - Asked ChatGPT "Where can electricians in the UK buy cable and fittings at trade prices?": 1. CEF, 2. YESSS Electrical, 3. Rexel, 4. TLC Direct - Asked ChatGPT "Which UK electrical wholesalers let you order online and collect the same day?": 1. CEF, 2. YESSS Electrical, 3. Rexel, 4. Electric Center, 5. TLC Direct - Searched Google, AI Overview "electrical supplies": 1. YESSS Electrical, 2. CEF Not named in any answer: Edmundson Electrical. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How has branded search demand for TLC Direct changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for TLC Direct in the United Kingdom held steady at 33.1K. - Across the 12 months ending September 2026, TLC Direct’s share of searches among electrical wholesalers in the United Kingdom increased from 9.9% to 10.9%. - Across the 12 months ending September 2026, TLC Direct’s share of searches among electrical wholesalers in the United Kingdom peaked at 12.5% in December 2025 and was lowest at 9.8% in March 2026. ## How did search popularity change for United Kingdom electrical wholesalers in September 2026? - In September 2026, CEF gained share of searches among electrical wholesalers in the United Kingdom, from 43.1% to 44.6%. - In September 2026, Edmundson Electrical gained share of searches among electrical wholesalers in the United Kingdom, from 29% to 29.9%. - In September 2026, Electric Center lost share of searches among electrical wholesalers in the United Kingdom, from 8.7% to 7.3%. - In September 2026, YESSS Electrical lost share of searches among electrical wholesalers in the United Kingdom, from 7.1% to 6%. - Rexel’s share of searches among electrical wholesalers in the United Kingdom has lost ground for 3 months in a row, from 1.9% to 1.3% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Electrical wholesalers | 33.1K | 9.9% | 3 | | Nov 2025 | Electrical wholesalers | 33.1K | 10.4% | 3 | | Dec 2025 | Electrical wholesalers | 33.1K | 12.5% | 3 | | Jan 2026 | Electrical wholesalers | 33.1K | 10.4% | 3 | | Feb 2026 | Electrical wholesalers | 33.1K | 11.7% | 3 | | Mar 2026 | Electrical wholesalers | 33.1K | 9.8% | 3 | | Apr 2026 | Electrical wholesalers | 27.1K | 10.7% | 3 | | May 2026 | Electrical wholesalers | 27.1K | 10.7% | 3 | | Jun 2026 | Electrical wholesalers | 27.1K | 10.6% | 3 | | Jul 2026 | Electrical wholesalers | 27.1K | 10.6% | 3 | | Aug 2026 | Electrical wholesalers | 27.1K | 10.6% | 3 | | Sep 2026 | Electrical wholesalers | 33.1K | 10.9% | 3 | ## How are TLC Direct’s branded searches counted? Brandwave collects information about searches that people make online using TLC Direct’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tlc electrical” ## Which electrical wholesalers compete with TLC Direct? - [CEF](/demand/uk/brands/cef): Head-to-head: /demand/uk/compare/cef-vs-tlc-direct - [Edmundson Electrical](/demand/uk/brands/edmundson-electrical): Head-to-head: /demand/uk/compare/edmundson-electrical-vs-tlc-direct - [Electric Center](/demand/uk/brands/electric-center): Head-to-head: /demand/uk/compare/electric-center-vs-tlc-direct - [YESSS Electrical](/demand/uk/brands/yesss-electrical): Head-to-head: /demand/uk/compare/tlc-direct-vs-yesss-electrical - [Rexel](/demand/uk/brands/rexel-uk): Head-to-head: /demand/uk/compare/rexel-uk-vs-tlc-direct ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "TLC Direct: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/tlc-direct This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/tlc-direct. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.