--- title: "Ticketmaster: search popularity in the United Kingdom" description: "A ticketing platform selling and reselling tickets to concerts, sport, and live events. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/ticketmaster" publisher: "Brandwave" --- # Ticketmaster: search popularity in the United Kingdom A ticketing platform selling and reselling tickets to concerts, sport, and live events. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ticketmaster - **Owned by**: Live Nation Entertainment - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among ticket sites**: 74.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ticket sites | 1 | 74.9% | 2.6M | - [Ticket sites in the UK](/demand/uk/categories/uk-ticket-sites) ## Top ticket sites in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ticketmaster appeared in all four answers. Ticketmaster is the most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ticketmaster | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | See Tickets | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | DICE | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Twickets | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | AXS | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | viagogo | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Eventbrite | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Skiddle | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | StubHub | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about ticket sites - Asked ChatGPT "What's the best site to buy gig tickets in the UK?": 1. Ticketmaster, 2. See Tickets, 3. DICE, 4. Twickets, 5. viagogo - Asked ChatGPT "Where can I safely buy resale tickets in the UK?": 1. Ticketmaster, 2. Twickets, 3. AXS, 4. See Tickets - Asked ChatGPT "Which UK ticket site has the lowest booking fees?": 1. DICE, 2. See Tickets, 3. Ticketmaster - Searched Google, AI Overview "concert tickets": 1. Ticketmaster Not named in any answer: Eventbrite, Skiddle and StubHub. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Ticketmaster changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ticketmaster in the United Kingdom rose from 1.7M to 2.6M. - Across the 12 months ending September 2026, Ticketmaster’s share of searches among ticket sites in the United Kingdom increased from 64.7% to 74.9%. - Across the 12 months ending September 2026, Ticketmaster’s share of searches among ticket sites in the United Kingdom peaked at 74.9% in September 2026 and was lowest at 57% in March 2026. ## How did search popularity change for United Kingdom ticket sites in September 2026? - In September 2026, Ticketmaster gained share of searches among ticket sites in the United Kingdom, from 60.2% to 74.9%. - In September 2026, Twickets lost share of searches among ticket sites in the United Kingdom, from 8.5% to 4.7%. - In September 2026, Eventbrite lost share of searches among ticket sites in the United Kingdom, from 10.4% to 7.1%. - In September 2026, viagogo lost share of searches among ticket sites in the United Kingdom, from 8.5% to 5.8%. - In September 2026, Skiddle lost share of searches among ticket sites in the United Kingdom, from 3.8% to 2.1%. - In September 2026, StubHub lost share of searches among ticket sites in the United Kingdom, from 3.1% to 1.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ticket sites | 1.7M | 64.7% | 1 | | Nov 2025 | Ticket sites | 1.2M | 58.8% | 1 | | Dec 2025 | Ticket sites | 1.2M | 65.4% | 1 | | Jan 2026 | Ticket sites | 2.1M | 73% | 1 | | Feb 2026 | Ticket sites | 1.1M | 62.2% | 1 | | Mar 2026 | Ticket sites | 958K | 57% | 1 | | Apr 2026 | Ticket sites | 1.1M | 60% | 1 | | May 2026 | Ticket sites | 1.2M | 60.3% | 1 | | Jun 2026 | Ticket sites | 1.8M | 63.6% | 1 | | Jul 2026 | Ticket sites | 1.2M | 58.4% | 1 | | Aug 2026 | Ticket sites | 1.2M | 60.2% | 1 | | Sep 2026 | Ticket sites | 2.6M | 74.9% | 1 | ## How are Ticketmaster’s branded searches counted? Brandwave collects information about searches that people make online using Ticketmaster’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ticketmaster” - “ticketmaster uk” ## Which ticket sites compete with Ticketmaster? - [Eventbrite](/demand/uk/brands/eventbrite): Head-to-head: /demand/uk/compare/eventbrite-vs-ticketmaster - [viagogo](/demand/uk/brands/viagogo): Head-to-head: /demand/uk/compare/ticketmaster-vs-viagogo - [Twickets](/demand/uk/brands/twickets): Head-to-head: /demand/uk/compare/ticketmaster-vs-twickets - [See Tickets](/demand/uk/brands/see-tickets): Head-to-head: /demand/uk/compare/see-tickets-vs-ticketmaster - [Skiddle](/demand/uk/brands/skiddle): Head-to-head: /demand/uk/compare/skiddle-vs-ticketmaster - [StubHub](/demand/uk/brands/stubhub) - [AXS](/demand/uk/brands/axs) - [DICE](/demand/uk/brands/dice-fm) ## Who owns Ticketmaster? Ticketmaster is owned by Live Nation Entertainment. Brandwave does not track any other brands owned by Live Nation Entertainment. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Ticketmaster? Ticketmaster is owned by Live Nation Entertainment. Brandwave does not track any other brands owned by Live Nation Entertainment. ## Cite this page Brandwave. "Ticketmaster: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/ticketmaster This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/ticketmaster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.