--- title: "The Wine Society: search popularity in the United Kingdom" description: "The Wine Society is a members' wine cooperative that sells wine online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/the-wine-society" publisher: "Brandwave" --- # The Wine Society: search popularity in the United Kingdom The Wine Society is a members' wine cooperative that sells wine online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The Wine Society - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among online wine retailers**: 21.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online wine retailers | 2 | 21.3% | 60.5K | - [Online wine retailers in the UK](/demand/uk/categories/uk-online-wine-retailers) ## Top online wine retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Wine Society was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. The Wine Society is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Wine Society | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Majestic Wine | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Laithwaites | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Naked Wines | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Virgin Wines | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Waitrose Cellar | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Berry Bros. & Rudd | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about online wine retailers - Asked ChatGPT "Where should I buy wine online in the UK?": 1. The Wine Society, 2. Waitrose Cellar, 3. Majestic Wine, 4. Berry Bros. & Rudd, 5. Laithwaites - Asked ChatGPT "What are the best online wine retailers in the UK?": 1. The Wine Society, 2. Majestic Wine, 3. Laithwaites, 4. Berry Bros. & Rudd, 5. Naked Wines, 6. Waitrose Cellar - Asked ChatGPT "Which UK wine delivery service has the best value cases?": 1. Virgin Wines, 2. The Wine Society, 3. Majestic Wine, 4. Laithwaites - Searched Google, AI Overview "wine delivery": named none of the brands we track - Searched Google, AI Overview "buy wine online": 1. Majestic Wine, 2. Naked Wines, 3. The Wine Society, 4. Laithwaites Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for The Wine Society changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for The Wine Society in the United Kingdom fell from 74K to 60.5K. - Across the 12 months ending September 2026, The Wine Society’s share of searches among online wine retailers in the United Kingdom increased from 18.7% to 21.3%. - Across the 12 months ending September 2026, The Wine Society’s share of searches among online wine retailers in the United Kingdom peaked at 23.7% in February 2026 and was lowest at 17.2% in December 2025. ## How did search popularity change for United Kingdom online wine retailers in September 2026? - In September 2026, Naked Wines overtook Berry Bros. & Rudd to rank 4th among online wine retailers in the United Kingdom, with 9.5% of the searches. - In September 2026, Virgin Wines overtook Berry Bros. & Rudd to rank 5th among online wine retailers in the United Kingdom, with 9.5% of the searches. - In September 2026, The Wine Society gained share of searches among online wine retailers in the United Kingdom, from 19.9% to 21.3%. - In September 2026, Laithwaites gained share of searches among online wine retailers in the United Kingdom, from 8.9% to 9.5%. - In September 2026, Berry Bros. & Rudd gained share of searches among online wine retailers in the United Kingdom, from 7.3% to 7.8%. - In September 2026, Majestic Wine lost share of searches among online wine retailers in the United Kingdom, from 44.4% to 38.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Online wine retailers | 74K | 18.7% | 2 | | Nov 2025 | Online wine retailers | 110K | 18.5% | 2 | | Dec 2025 | Online wine retailers | 135K | 17.2% | 2 | | Jan 2026 | Online wine retailers | 60.5K | 20.9% | 2 | | Feb 2026 | Online wine retailers | 60.5K | 23.7% | 2 | | Mar 2026 | Online wine retailers | 74K | 23.5% | 2 | | Apr 2026 | Online wine retailers | 60.5K | 21.4% | 2 | | May 2026 | Online wine retailers | 74K | 22.5% | 2 | | Jun 2026 | Online wine retailers | 60.5K | 19.8% | 2 | | Jul 2026 | Online wine retailers | 60.5K | 22.4% | 2 | | Aug 2026 | Online wine retailers | 60.5K | 19.9% | 2 | | Sep 2026 | Online wine retailers | 60.5K | 21.3% | 2 | ## How are The Wine Society’s branded searches counted? Brandwave collects information about searches that people make online using The Wine Society’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “the wine society” ## Which online wine retailers compete with The Wine Society? - [Majestic Wine](/demand/uk/brands/majestic-wine): Head-to-head: /demand/uk/compare/majestic-wine-vs-the-wine-society - [Laithwaites](/demand/uk/brands/laithwaites): Head-to-head: /demand/uk/compare/laithwaites-vs-the-wine-society - [Naked Wines](/demand/uk/brands/naked-wines): Head-to-head: /demand/uk/compare/naked-wines-vs-the-wine-society - [Virgin Wines](/demand/uk/brands/virgin-wines): Head-to-head: /demand/uk/compare/the-wine-society-vs-virgin-wines - [Berry Bros. & Rudd](/demand/uk/brands/berry-bros-and-rudd): Head-to-head: /demand/uk/compare/berry-bros-and-rudd-vs-the-wine-society - [Waitrose Cellar](/demand/uk/brands/waitrose-cellar) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "The Wine Society: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/the-wine-society This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/the-wine-society. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.