--- title: "The Range: search popularity in the United Kingdom" description: "The Range is a home, garden and leisure retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/the-range" publisher: "Brandwave" --- # The Range: search popularity in the United Kingdom The Range is a home, garden and leisure retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: The Range - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among discount retailers**: 16.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Discount retailers | 4 | 16.3% | 2.2M | | Homeware retailers | 3 | 22.2% | 2.2M | - [Discount retailers in the UK](/demand/uk/categories/uk-discount-retailers) - [Homeware retailers in the UK](/demand/uk/categories/uk-homeware-retailers) ## Top discount retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, The Range was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. The Range is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Poundland | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Home Bargains | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | B&M | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | TK Maxx | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | The Range | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Poundstretcher | 6th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about discount retailers - Asked ChatGPT "What's the best discount store in the UK?": 1. Home Bargains, 2. B&M, 3. Poundland, 4. TK Maxx - Asked ChatGPT "Which UK discount store has the best prices?": 1. Poundland, 2. Home Bargains, 3. B&M - Asked ChatGPT "What are the biggest discount retailers in the UK?": 1. B&M, 2. Poundland, 3. Home Bargains, 4. The Range, 5. TK Maxx, 6. Poundstretcher - Searched Google, AI Overview "discount stores": 1. Home Bargains Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How has branded search demand for The Range changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for The Range in the United Kingdom fell from 2.7M to 2.2M. - Across the 12 months ending September 2026, The Range’s share of searches among discount retailers in the United Kingdom decreased from 19.1% to 16.3%. - Across the 12 months ending September 2026, The Range’s share of searches among discount retailers in the United Kingdom peaked at 19.6% in November 2025 and was lowest at 16% in August 2026. - Across the 12 months ending September 2026, The Range’s share of searches among homeware retailers in the United Kingdom decreased from 23.8% to 22.2%. - Across the 12 months ending September 2026, The Range’s share of searches among homeware retailers in the United Kingdom peaked at 26.4% in November 2025 and was lowest at 19% in January 2026. ## How did search popularity change for United Kingdom discount retailers in September 2026? - In September 2026, Poundland gained share of searches among discount retailers in the United Kingdom, from 3.2% to 4%. - In September 2026, Home Bargains gained share of searches among discount retailers in the United Kingdom, from 29.1% to 29.8%. - In September 2026, TK Maxx gained share of searches among discount retailers in the United Kingdom, from 29.1% to 29.8%. - In September 2026, B&M lost share of searches among discount retailers in the United Kingdom, from 21.8% to 19.3%. - Estimated monthly branded searches for The Range in the United Kingdom fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026. ## How did search popularity change for United Kingdom homeware retailers in September 2026? - In September 2026, Oliver Bonas lost share of searches among homeware retailers in the United Kingdom, from 5.4% to 4.5%. - IKEA’s share of searches among homeware retailers in the United Kingdom has gained ground for 3 months in a row, from 25.4% to 33.2% in September 2026. - Estimated monthly branded searches for The White Company in the United Kingdom fell 18.3% over 12 measured months, from 301K to 246K in September 2026. - Estimated monthly branded searches for The Range in the United Kingdom fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026. - Estimated monthly branded searches for Habitat in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026. - Estimated monthly branded searches for Dunelm in the United Kingdom fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Discount retailers | 2.7M | 19.1% | 4 | | Nov 2025 | Discount retailers | 3.4M | 19.6% | 4 | | Dec 2025 | Discount retailers | 2.7M | 17.4% | 4 | | Jan 2026 | Discount retailers | 2.2M | 18.4% | 4 | | Feb 2026 | Discount retailers | 1.8M | 16.9% | 4 | | Mar 2026 | Discount retailers | 2.2M | 18.1% | 4 | | Apr 2026 | Discount retailers | 2.2M | 18.1% | 4 | | May 2026 | Discount retailers | 2.2M | 16.4% | 4 | | Jun 2026 | Discount retailers | 2.2M | 18.4% | 4 | | Jul 2026 | Discount retailers | 2.2M | 18.4% | 4 | | Aug 2026 | Discount retailers | 2.2M | 16% | 4 | | Sep 2026 | Discount retailers | 2.2M | 16.3% | 4 | | Oct 2025 | Homeware retailers | 2.7M | 23.8% | 3 | | Nov 2025 | Homeware retailers | 3.4M | 26.4% | 3 | | Dec 2025 | Homeware retailers | 2.7M | 22.4% | 3 | | Jan 2026 | Homeware retailers | 2.2M | 19% | 3 | | Feb 2026 | Homeware retailers | 1.8M | 19.1% | 3 | | Mar 2026 | Homeware retailers | 2.2M | 23.5% | 3 | | Apr 2026 | Homeware retailers | 2.2M | 24% | 3 | | May 2026 | Homeware retailers | 2.2M | 24% | 3 | | Jun 2026 | Homeware retailers | 2.2M | 25.4% | 3 | | Jul 2026 | Homeware retailers | 2.2M | 25.5% | 3 | | Aug 2026 | Homeware retailers | 2.2M | 22% | 3 | | Sep 2026 | Homeware retailers | 2.2M | 22.2% | 3 | ## How are The Range’s branded searches counted? Brandwave collects information about searches that people make online using The Range’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “the range” ## Which discount retailers compete with The Range? - [Home Bargains](/demand/uk/brands/home-bargains): Head-to-head: /demand/uk/compare/home-bargains-vs-the-range - [TK Maxx](/demand/uk/brands/tk-maxx): Head-to-head: /demand/uk/compare/the-range-vs-tk-maxx - [B&M](/demand/uk/brands/b-and-m): Head-to-head: /demand/uk/compare/b-and-m-vs-the-range - [Poundland](/demand/uk/brands/poundland): Head-to-head: /demand/uk/compare/poundland-vs-the-range - [Poundstretcher](/demand/uk/brands/poundstretcher): Head-to-head: /demand/uk/compare/poundstretcher-vs-the-range ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "The Range: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/the-range This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/the-range. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.