---
title: "The Electric Car Scheme: search popularity in the United Kingdom"
description: "The Electric Car Scheme runs an electric car salary sacrifice scheme for employers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/the-electric-car-scheme"
publisher: "Brandwave"
---

# The Electric Car Scheme: search popularity in the United Kingdom

The Electric Car Scheme runs an electric car salary sacrifice scheme for employers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: The Electric Car Scheme
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among electric car salary sacrifice schemes**: 14.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Electric car salary sacrifice schemes | 3 | 14.6% | 10.2K |

- [Electric car salary sacrifice schemes in the UK](/demand/uk/categories/uk-ev-salary-sacrifice-schemes)

## Top electric car salary sacrifice schemes in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Electric Car Scheme was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. The Electric Car Scheme is the joint second most recommended of the five.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Octopus Electric Vehicles | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| The Electric Car Scheme | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Loveelectric | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Tusker | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| ZenAuto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about electric car salary sacrifice schemes

- Asked ChatGPT "What's the best electric car salary sacrifice scheme in the UK?": 1. Octopus Electric Vehicles, 2. The Electric Car Scheme, 3. Tusker, 4. Loveelectric
- Asked ChatGPT "Which EV salary sacrifice provider should my company use?": 1. Loveelectric, 2. Octopus Electric Vehicles, 3. Tusker, 4. The Electric Car Scheme
- Asked ChatGPT "How do electric car salary sacrifice schemes compare in the UK?": 1. The Electric Car Scheme, 2. Octopus Electric Vehicles, 3. Tusker, 4. Loveelectric
- Searched Google, AI Overview "salary sacrifice electric car": 1. Octopus Electric Vehicles, 2. The Electric Car Scheme
- Searched Google, AI Overview "ev salary sacrifice": 1. Loveelectric, 2. Octopus Electric Vehicles

Not named in any answer: ZenAuto.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## How has branded search demand for The Electric Car Scheme changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for The Electric Car Scheme in the United Kingdom rose from 9.5K to 10.2K.
- Across the 12 months ending September 2026, The Electric Car Scheme’s share of searches among electric car salary sacrifice schemes in the United Kingdom decreased from 27.8% to 14.6%.
- Across the 12 months ending September 2026, The Electric Car Scheme fell from 2nd to 3rd among electric car salary sacrifice schemes in the United Kingdom.

## How did search popularity change for United Kingdom electric car salary sacrifice schemes in September 2026?

- In September 2026, Octopus Electric Vehicles gained share of searches among electric car salary sacrifice schemes in the United Kingdom, from 48.9% to 57.9%.
- In September 2026, Tusker lost share of searches among electric car salary sacrifice schemes in the United Kingdom, from 26.7% to 21.1%.
- In September 2026, The Electric Car Scheme lost share of searches among electric car salary sacrifice schemes in the United Kingdom, from 16.3% to 14.6%.
- In September 2026, Loveelectric lost share of searches among electric car salary sacrifice schemes in the United Kingdom, from 6.5% to 5.1%.
- ZenAuto’s share of searches among electric car salary sacrifice schemes in the United Kingdom has lost ground for 3 months in a row, from 2.8% to 1.3% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Electric car salary sacrifice schemes | 9.5K | 27.8% | 2 |
| Nov 2025 | Electric car salary sacrifice schemes | 8.3K | 27.4% | 2 |
| Dec 2025 | Electric car salary sacrifice schemes | 5.5K | 20.8% | 3 |
| Jan 2026 | Electric car salary sacrifice schemes | 8.3K | 22.1% | 3 |
| Feb 2026 | Electric car salary sacrifice schemes | 8.3K | 24.6% | 2 |
| Mar 2026 | Electric car salary sacrifice schemes | 11K | 25.2% | 3 |
| Apr 2026 | Electric car salary sacrifice schemes | 10.2K | 22.4% | 3 |
| May 2026 | Electric car salary sacrifice schemes | 8.3K | 19% | 3 |
| Jun 2026 | Electric car salary sacrifice schemes | 9K | 19.2% | 3 |
| Jul 2026 | Electric car salary sacrifice schemes | 9K | 18.1% | 3 |
| Aug 2026 | Electric car salary sacrifice schemes | 9K | 16.3% | 3 |
| Sep 2026 | Electric car salary sacrifice schemes | 10.2K | 14.6% | 3 |

## How are The Electric Car Scheme’s branded searches counted?

Brandwave collects information about searches that people make online using The Electric Car Scheme’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “electric car scheme”
- “the electric car scheme”

## Which electric car salary sacrifice schemes compete with The Electric Car Scheme?

- [Octopus Electric Vehicles](/demand/uk/brands/octopus-electric-vehicles): Head-to-head: /demand/uk/compare/octopus-electric-vehicles-vs-the-electric-car-scheme
- [Tusker](/demand/uk/brands/tusker): Head-to-head: /demand/uk/compare/the-electric-car-scheme-vs-tusker
- [Loveelectric](/demand/uk/brands/loveelectric): Head-to-head: /demand/uk/compare/loveelectric-vs-the-electric-car-scheme
- [ZenAuto](/demand/uk/brands/zenauto): Head-to-head: /demand/uk/compare/the-electric-car-scheme-vs-zenauto

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Electric Car Scheme: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/the-electric-car-scheme

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/the-electric-car-scheme. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
