--- title: "Tesco Mobile: search popularity in the United Kingdom" description: "Tesco Mobile is a mobile network. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/tesco-mobile" publisher: "Brandwave" --- # Tesco Mobile: search popularity in the United Kingdom Tesco Mobile is a mobile network. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tesco Mobile - **Owned by**: Tesco - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among mobile networks**: 11.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Mobile networks | 3 | 11.9% | 550K | - [Mobile networks](/demand/uk/categories/uk-mobile-networks) ## Top mobile networks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tesco Mobile was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tesco Mobile is the 11th most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vodafone | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | EE | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Three | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | O2 | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | SMARTY | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Lebara | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | iD Mobile | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | giffgaff | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Lyca Mobile | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | VOXI | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | Tesco Mobile | 11th | 2 of 3 | 1 of 2 | 3 of 5 | | Sky | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mobile networks - Asked ChatGPT "Which mobile network should I use in the UK?": 1. EE, 2. Vodafone, 3. O2, 4. Three, 5. VOXI, 6. Tesco Mobile, 7. giffgaff - Asked ChatGPT "What are the best mobile networks and SIM-only providers in the UK?": 1. EE, 2. Vodafone, 3. O2, 4. Three, 5. giffgaff, 6. SMARTY, 7. Lebara, 8. VOXI, 9. iD Mobile, 10. Tesco Mobile - Asked ChatGPT "What's the best SIM-only deal in the UK for lots of data?": 1. Lyca Mobile, 2. iD Mobile, 3. SMARTY, 4. Three, 5. Vodafone - Searched Google, AI Overview "sim only deals": 1. Lebara, 2. Vodafone, 3. EE - Searched Google, AI Overview "best mobile network": 1. EE, 2. Three, 3. Vodafone, 4. O2, 5. SMARTY, 6. iD Mobile, 7. giffgaff, 8. Tesco Mobile, 9. Lebara Not named in any answer: Sky. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Tesco Mobile changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tesco Mobile in the United Kingdom fell from 673K to 550K. - Across the 12 months ending September 2026, Tesco Mobile’s share of searches among mobile networks in the United Kingdom peaked at 15.7% in December 2025 and was lowest at 11.8% in June 2026. ## How did search popularity change for United Kingdom mobile networks in September 2026? - In September 2026, Sky overtook iD Mobile to rank 6th among mobile networks in the United Kingdom, with 8% of the searches. - In September 2026, VOXI overtook Lebara to rank 8th among mobile networks in the United Kingdom, with 5.3% of the searches. - In September 2026, EE gained share of searches among mobile networks in the United Kingdom, from 20.4% to 22.6%. - In September 2026, O2 gained share of searches among mobile networks in the United Kingdom, from 9% to 10.2%. - In September 2026, giffgaff lost share of searches among mobile networks in the United Kingdom, from 13% to 11.9%. - In September 2026, Tesco Mobile lost share of searches among mobile networks in the United Kingdom, from 13% to 11.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mobile networks | 673K | 12.2% | 3 | | Nov 2025 | Mobile networks | 823K | 15.3% | 2 | | Dec 2025 | Mobile networks | 673K | 15.7% | 2 | | Jan 2026 | Mobile networks | 550K | 12.3% | 3 | | Feb 2026 | Mobile networks | 550K | 14% | 3 | | Mar 2026 | Mobile networks | 550K | 13.3% | 2 | | Apr 2026 | Mobile networks | 550K | 14% | 2 | | May 2026 | Mobile networks | 550K | 14.1% | 3 | | Jun 2026 | Mobile networks | 450K | 11.8% | 4 | | Jul 2026 | Mobile networks | 450K | 11.9% | 4 | | Aug 2026 | Mobile networks | 550K | 13% | 3 | | Sep 2026 | Mobile networks | 550K | 11.9% | 3 | ## How are Tesco Mobile’s branded searches counted? Brandwave collects information about searches that people make online using Tesco Mobile’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tesco mobile” ## Which mobile networks compete with Tesco Mobile? - [EE](/demand/uk/brands/ee-uk): Head-to-head: /demand/uk/compare/ee-uk-vs-tesco-mobile - [giffgaff](/demand/uk/brands/giffgaff): Head-to-head: /demand/uk/compare/giffgaff-vs-tesco-mobile - [Vodafone](/demand/uk/brands/vodafone-uk): Head-to-head: /demand/uk/compare/tesco-mobile-vs-vodafone-uk - [O2](/demand/uk/brands/o2-uk): Head-to-head: /demand/uk/compare/o2-uk-vs-tesco-mobile - [Sky](/demand/uk/brands/sky-uk): Head-to-head: /demand/uk/compare/sky-uk-vs-tesco-mobile - [iD Mobile](/demand/uk/brands/id-mobile) - [VOXI](/demand/uk/brands/voxi) - [Lebara](/demand/uk/brands/lebara-uk) - [Three](/demand/uk/brands/three-uk) - [Lyca Mobile](/demand/uk/brands/lyca-mobile) - [SMARTY](/demand/uk/brands/smarty-mobile) ## Who owns Tesco Mobile? Tesco Mobile is owned by Tesco. Brandwave also tracks Tesco and Tesco Insurance, owned by the same company, in the United Kingdom. - [Tesco](/demand/uk/companies/tesco): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Tesco Mobile? Tesco Mobile is owned by Tesco. Brandwave also tracks Tesco and Tesco Insurance, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "Tesco Mobile: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/tesco-mobile This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/tesco-mobile. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.