--- title: "Tesco Insurance: search popularity in the United Kingdom" description: "Tesco Insurance sells home, car, pet and travel insurance under the Tesco name. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/tesco-insurance" publisher: "Brandwave" --- # Tesco Insurance: search popularity in the United Kingdom Tesco Insurance sells home, car, pet and travel insurance under the Tesco name. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tesco Insurance - **Owned by**: Tesco - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among home insurance brands**: 26.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Home insurance brands | 1 | 26.7% | 33.1K | - [Home insurance brands in the UK](/demand/uk/categories/uk-home-insurance-brands) ## Top home insurance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tesco Insurance was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tesco Insurance is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NFU Mutual | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Aviva | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Tesco Insurance | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Admiral | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Direct Line | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Churchill | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | LV= | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hastings Direct | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home insurance brands - Asked ChatGPT "Which home insurance should I get in the UK?": 1. NFU Mutual, 2. Aviva, 3. Tesco Insurance, 4. Churchill - Asked ChatGPT "What are the best home insurance companies in the UK?": 1. NFU Mutual, 2. Aviva, 3. Direct Line, 4. Tesco Insurance - Asked ChatGPT "What's the best value buildings and contents insurance in the UK?": 1. NFU Mutual, 2. Aviva, 3. Admiral, 4. Tesco Insurance - Searched Google, AI Overview "home insurance": named none of the brands we track - Searched Google, AI Overview "buildings and contents insurance": named none of the brands we track Not named in any answer: LV= and Hastings Direct. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Tesco Insurance changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tesco Insurance in the United Kingdom rose from 27.1K to 33.1K. - Across the 12 months ending September 2026, Tesco Insurance’s share of searches among home insurance brands in the United Kingdom increased from 23.6% to 26.7%. - Across the 12 months ending September 2026, Tesco Insurance’s share of searches among home insurance brands in the United Kingdom peaked at 27.4% in April 2026 and was lowest at 23.6% in October 2025. ## How did search popularity change for United Kingdom home insurance brands in September 2026? - In September 2026, Tesco Insurance gained share of searches among home insurance brands in the United Kingdom, from 24.7% to 26.7%. - In September 2026, Admiral gained share of searches among home insurance brands in the United Kingdom, from 16.5% to 17.9%. - In September 2026, Aviva gained share of searches among home insurance brands in the United Kingdom, from 16.5% to 17.9%. - In September 2026, LV= lost share of searches among home insurance brands in the United Kingdom, from 13.5% to 11.9%. - In September 2026, Direct Line lost share of searches among home insurance brands in the United Kingdom, from 11% to 9.8%. - In September 2026, NFU Mutual lost share of searches among home insurance brands in the United Kingdom, from 7.3% to 6.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Home insurance brands | 27.1K | 23.6% | 1 | | Nov 2025 | Home insurance brands | 27.1K | 24.5% | 1 | | Dec 2025 | Home insurance brands | 22.2K | 25.1% | 1 | | Jan 2026 | Home insurance brands | 33.1K | 25.4% | 1 | | Feb 2026 | Home insurance brands | 27.1K | 24.5% | 1 | | Mar 2026 | Home insurance brands | 27.1K | 23.8% | 1 | | Apr 2026 | Home insurance brands | 27.1K | 27.4% | 1 | | May 2026 | Home insurance brands | 27.1K | 26.3% | 1 | | Jun 2026 | Home insurance brands | 27.1K | 26.3% | 1 | | Jul 2026 | Home insurance brands | 27.1K | 26.1% | 1 | | Aug 2026 | Home insurance brands | 27.1K | 24.7% | 1 | | Sep 2026 | Home insurance brands | 33.1K | 26.7% | 1 | ## How are Tesco Insurance’s branded searches counted? Brandwave collects information about searches that people make online using Tesco Insurance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tesco home insurance” ## Which home insurance brands compete with Tesco Insurance? - [Admiral](/demand/uk/brands/admiral-insurance): Head-to-head: /demand/uk/compare/admiral-insurance-vs-tesco-insurance - [Aviva](/demand/uk/brands/aviva): Head-to-head: /demand/uk/compare/aviva-vs-tesco-insurance - [LV=](/demand/uk/brands/lv-insurance): Head-to-head: /demand/uk/compare/lv-insurance-vs-tesco-insurance - [Direct Line](/demand/uk/brands/direct-line): Head-to-head: /demand/uk/compare/direct-line-vs-tesco-insurance - [NFU Mutual](/demand/uk/brands/nfu-mutual): Head-to-head: /demand/uk/compare/nfu-mutual-vs-tesco-insurance - [Hastings Direct](/demand/uk/brands/hastings-direct) - [Churchill](/demand/uk/brands/churchill-insurance) ## Who owns Tesco Insurance? Tesco Insurance is owned by Tesco. Brandwave also tracks Tesco and Tesco Mobile, owned by the same company, in the United Kingdom. - [Tesco](/demand/uk/companies/tesco): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Tesco Insurance? Tesco Insurance is owned by Tesco. Brandwave also tracks Tesco and Tesco Mobile, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "Tesco Insurance: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/tesco-insurance This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/tesco-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.