--- title: "Tan-Luxe: search popularity in the United Kingdom" description: "A self-tan brand selling tanning drops, serums, and gradual tanners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/tan-luxe" publisher: "Brandwave" --- # Tan-Luxe: search popularity in the United Kingdom A self-tan brand selling tanning drops, serums, and gradual tanners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tan-Luxe - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among self-tan brands**: 7.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Self-tan brands | 5 | 7.8% | 4.4K | - [Self-tan brands in the UK](/demand/uk/categories/uk-self-tan-brands) ## Top self-tan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tan-Luxe was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tan-Luxe is the joint third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | St.Tropez | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Bondi Sands | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Tan-Luxe | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Isle of Paradise | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Bellamianta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Loving Tan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tanologist | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about self-tan brands - Asked ChatGPT "What's the best fake tan in the UK?": 1. Bondi Sands, 2. St.Tropez - Asked ChatGPT "Which self tan looks the most natural?": 1. St.Tropez, 2. Tan-Luxe - Asked ChatGPT "What's the best gradual tan for pale skin?": 1. Isle of Paradise, 2. Tan-Luxe - Searched Google, AI Overview "self tan": 1. Bondi Sands - Searched Google, AI Overview "best self tan": 1. St.Tropez, 2. Bondi Sands Not named in any answer: Bellamianta, Loving Tan and Tanologist. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Tan-Luxe changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tan-Luxe in the United Kingdom fell from 5.4K to 4.4K. - Across the 12 months ending September 2026, Tan-Luxe’s share of searches among self-tan brands in the United Kingdom decreased from 10.3% to 7.8%. - Across the 12 months ending September 2026, Tan-Luxe’s share of searches among self-tan brands in the United Kingdom peaked at 11.3% in April 2026 and was lowest at 7.6% in July 2026. ## How did search popularity change for United Kingdom self-tan brands in September 2026? - In September 2026, Bellamianta overtook Bondi Sands and Loving Tan to rank 2nd among self-tan brands in the United Kingdom, with 21.5% of the searches. - In September 2026, St.Tropez lost share of searches among self-tan brands in the United Kingdom, from 41.1% to 32.1%. - In September 2026, Bondi Sands lost share of searches among self-tan brands in the United Kingdom, from 18.4% to 17.6%. - In September 2026, Loving Tan lost share of searches among self-tan brands in the United Kingdom, from 15% to 14.4%. - In September 2026, Isle of Paradise lost share of searches among self-tan brands in the United Kingdom, from 2.9% to 2.3%. - Estimated monthly branded searches for Tan-Luxe in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Self-tan brands | 5.4K | 10.3% | 5 | | Nov 2025 | Self-tan brands | 6.6K | 11.2% | 5 | | Dec 2025 | Self-tan brands | 5.4K | 9.3% | 5 | | Jan 2026 | Self-tan brands | 5.4K | 9.6% | 5 | | Feb 2026 | Self-tan brands | 5.4K | 11% | 5 | | Mar 2026 | Self-tan brands | 8.1K | 11.2% | 5 | | Apr 2026 | Self-tan brands | 9.9K | 11.3% | 4 | | May 2026 | Self-tan brands | 9.9K | 10.3% | 4 | | Jun 2026 | Self-tan brands | 8.1K | 9.6% | 5 | | Jul 2026 | Self-tan brands | 6.6K | 7.6% | 5 | | Aug 2026 | Self-tan brands | 5.4K | 8.2% | 5 | | Sep 2026 | Self-tan brands | 4.4K | 7.8% | 5 | ## How are Tan-Luxe’s branded searches counted? Brandwave collects information about searches that people make online using Tan-Luxe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tan luxe” ## Which self-tan brands compete with Tan-Luxe? - [St.Tropez](/demand/uk/brands/st-tropez) - [Bellamianta](/demand/uk/brands/bellamianta): Head-to-head: /demand/uk/compare/bellamianta-vs-tan-luxe - [Bondi Sands](/demand/uk/brands/bondi-sands): Head-to-head: /demand/uk/compare/bondi-sands-vs-tan-luxe - [Loving Tan](/demand/uk/brands/loving-tan): Head-to-head: /demand/uk/compare/loving-tan-vs-tan-luxe - [Tanologist](/demand/uk/brands/tanologist): Head-to-head: /demand/uk/compare/tan-luxe-vs-tanologist - [Isle of Paradise](/demand/uk/brands/isle-of-paradise): Head-to-head: /demand/uk/compare/isle-of-paradise-vs-tan-luxe ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tan-Luxe: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/tan-luxe This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/tan-luxe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.