--- title: "Tampopo: search popularity in the United Kingdom" description: "Tampopo is a chain of Asian street food restaurants. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/tampopo" publisher: "Brandwave" --- # Tampopo: search popularity in the United Kingdom Tampopo is a chain of Asian street food restaurants. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tampopo - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among Asian restaurant chains**: 1.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Asian restaurant chains | 4 | 1.7% | 8.1K | - [Asian restaurant chains in the UK](/demand/uk/categories/uk-asian-restaurant-chains) ## Top Asian restaurant chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Tampopo did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | itsu | 1st | 3 of 3 | 3 of 3 | | wagamama | 2nd | 2 of 3 | 2 of 3 | | YO! Sushi | 3rd | 2 of 3 | 2 of 3 | | Wasabi | 4th | 1 of 3 | 1 of 3 | | Tampopo | Not ranked | 0 of 3 | 0 of 3 | | Banana Tree | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Asian restaurant chains - Asked ChatGPT "What's the best Asian restaurant chain in the UK?": 1. wagamama, 2. itsu - Asked ChatGPT "Which UK chain has the best sushi?": 1. itsu, 2. YO! Sushi - Asked ChatGPT "What are the most popular noodle and sushi chains in the UK?": 1. wagamama, 2. itsu, 3. YO! Sushi, 4. Wasabi Not named in any answer: Tampopo and Banana Tree. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How has branded search demand for Tampopo changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tampopo in the United Kingdom fell from 9.9K to 8.1K. - Across the 12 months ending September 2026, Tampopo’s share of searches among Asian restaurant chains in the United Kingdom peaked at 2.6% in January 2026 and was lowest at 1.5% in October 2025. ## How did search popularity change for United Kingdom Asian restaurant chains in September 2026? - In September 2026, YO! Sushi gained share of searches among Asian restaurant chains in the United Kingdom, from 13.4% to 16%. - In September 2026, wagamama lost share of searches among Asian restaurant chains in the United Kingdom, from 66.8% to 65%. - itsu’s share of searches among Asian restaurant chains in the United Kingdom has lost ground for 3 months in a row, from 19.8% to 16% in September 2026. - Estimated monthly branded searches for Tampopo in the United Kingdom fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. - Estimated monthly branded searches for Wasabi in the United Kingdom fell 14% over 12 measured months, from 4.3K to 3.7K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Asian restaurant chains | 9.9K | 1.5% | 4 | | Nov 2025 | Asian restaurant chains | 12.1K | 2.1% | 4 | | Dec 2025 | Asian restaurant chains | 9.9K | 1.8% | 4 | | Jan 2026 | Asian restaurant chains | 14.8K | 2.6% | 4 | | Feb 2026 | Asian restaurant chains | 12.1K | 2.2% | 4 | | Mar 2026 | Asian restaurant chains | 9.9K | 2.1% | 4 | | Apr 2026 | Asian restaurant chains | 9.9K | 2.2% | 4 | | May 2026 | Asian restaurant chains | 8.1K | 2.1% | 4 | | Jun 2026 | Asian restaurant chains | 8.1K | 2.2% | 4 | | Jul 2026 | Asian restaurant chains | 8.1K | 2.1% | 4 | | Aug 2026 | Asian restaurant chains | 8.1K | 1.8% | 4 | | Sep 2026 | Asian restaurant chains | 8.1K | 1.7% | 4 | ## How are Tampopo’s branded searches counted? Brandwave collects information about searches that people make online using Tampopo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tampopo” ## Which Asian restaurant chains compete with Tampopo? - [wagamama](/demand/uk/brands/wagamama): Head-to-head: /demand/uk/compare/tampopo-vs-wagamama - [itsu](/demand/uk/brands/itsu-uk): Head-to-head: /demand/uk/compare/itsu-uk-vs-tampopo - [YO! Sushi](/demand/uk/brands/yo-sushi): Head-to-head: /demand/uk/compare/tampopo-vs-yo-sushi - [Wasabi](/demand/uk/brands/wasabi-uk): Head-to-head: /demand/uk/compare/tampopo-vs-wasabi-uk - [Banana Tree](/demand/uk/brands/banana-tree): Head-to-head: /demand/uk/compare/banana-tree-vs-tampopo ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tampopo: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/tampopo This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/tampopo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.