--- title: "tado: search popularity in the United Kingdom" description: "tado offers connected thermostats for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/tado" publisher: "Brandwave" --- # tado: search popularity in the United Kingdom tado offers connected thermostats for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: tado - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among smart thermostat brands**: 14.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Smart thermostat brands | 3 | 14.6% | 9.9K | - [Smart thermostat brands in the UK](/demand/uk/categories/uk-smart-thermostat-brands) ## Top smart thermostat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, tado appeared in all five answers. tado is the most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | tado | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hive | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Honeywell Home | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Google Nest | 4th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about smart thermostat brands - Asked ChatGPT "What's the best smart thermostat in the UK?": 1. tado, 2. Hive, 3. Google Nest - Asked ChatGPT "Which smart heating control is best for a combi boiler?": 1. tado, 2. Hive - Asked ChatGPT "What are the best smart thermostats to buy in the UK?": 1. tado, 2. Hive, 3. Honeywell Home, 4. Google Nest - Searched Google, AI Overview "smart thermostat": 1. Hive, 2. tado, 3. Honeywell Home - Searched Google, AI Overview "best smart thermostat": 1. tado, 2. Hive, 3. Honeywell Home Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How has branded search demand for tado changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for tado in the United Kingdom fell from 22.2K to 9.9K. - Across the 12 months ending September 2026, tado’s share of searches among smart thermostat brands in the United Kingdom increased from 13.2% to 14.6%. - Across the 12 months ending September 2026, tado’s share of searches among smart thermostat brands in the United Kingdom peaked at 14.6% in September 2026 and was lowest at 12% in July 2026. ## How did search popularity change for United Kingdom smart thermostat brands in September 2026? - In September 2026, Hive gained share of searches among smart thermostat brands in the United Kingdom, from 67.2% to 69.4%. - In September 2026, tado gained share of searches among smart thermostat brands in the United Kingdom, from 14.1% to 14.6%. - In September 2026, Google Nest lost share of searches among smart thermostat brands in the United Kingdom, from 17.2% to 14.6%. - Estimated monthly branded searches for Honeywell Home in the United Kingdom fell 65.5% over 12 measured months, from 2.9K to 1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Smart thermostat brands | 22.2K | 13.2% | 3 | | Nov 2025 | Smart thermostat brands | 27.1K | 13.9% | 3 | | Dec 2025 | Smart thermostat brands | 18.1K | 14.4% | 3 | | Jan 2026 | Smart thermostat brands | 18.1K | 12.1% | 3 | | Feb 2026 | Smart thermostat brands | 12.1K | 13.8% | 3 | | Mar 2026 | Smart thermostat brands | 9.9K | 13.8% | 3 | | Apr 2026 | Smart thermostat brands | 8.1K | 14.4% | 3 | | May 2026 | Smart thermostat brands | 6.6K | 14.3% | 3 | | Jun 2026 | Smart thermostat brands | 5.4K | 14.5% | 3 | | Jul 2026 | Smart thermostat brands | 3.6K | 12% | 3 | | Aug 2026 | Smart thermostat brands | 5.4K | 14.1% | 3 | | Sep 2026 | Smart thermostat brands | 9.9K | 14.6% | 3 | ## How are tado’s branded searches counted? Brandwave collects information about searches that people make online using tado’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tado” ## Which smart thermostat brands compete with tado? - [Hive](/demand/uk/brands/hive): Head-to-head: /demand/uk/compare/hive-vs-tado - [Google Nest](/demand/uk/brands/google-nest): Head-to-head: /demand/uk/compare/google-nest-vs-tado - [Honeywell Home](/demand/uk/brands/honeywell-home): Head-to-head: /demand/uk/compare/honeywell-home-vs-tado ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "tado: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/tado This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/tado. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.