--- title: "How popular is Swaledale? Searches and AI answers in the United Kingdom" description: "Swaledale sells dry-aged meat online from Yorkshire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/swaledale-butchers" publisher: "Brandwave" --- # How popular is Swaledale? Searches and AI answers in the United Kingdom Swaledale sells dry-aged meat online from Yorkshire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Swaledale - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among online butchers**: 12.2% ## Where does Swaledale compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online butchers | 4 | 12.2% | 5.4K | - [Online butchers in the UK](/demand/uk/categories/uk-online-butchers) ## Top online butchers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Swaledale was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Swaledale is the most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Swaledale | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HG Walter | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Tom Hixson of Smithfield | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Edenmoor | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Turner & George | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Meat Supermarket | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Field & Flower | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Donald Russell | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Pipers Farm | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Farmison & Co | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online butchers - Asked ChatGPT "What's the best online butcher in the UK?": 1. HG Walter, 2. Swaledale, 3. Edenmoor, 4. Meat Supermarket - Asked ChatGPT "Where can I order a good quality meat box delivered?": 1. Swaledale, 2. Edenmoor, 3. Meat Supermarket - Asked ChatGPT "Which online butcher sells the best steak in the UK?": 1. Swaledale, 2. HG Walter, 3. Tom Hixson of Smithfield, 4. Donald Russell - Searched Google, AI Overview "online butcher": 1. Tom Hixson of Smithfield, 2. Turner & George, 3. Field & Flower - Searched Google, AI Overview "meat box": 1. Swaledale Not named in any answer: Pipers Farm and Farmison & Co. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Swaledale changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Swaledale in the United Kingdom rose from 3.6K to 5.4K. - Across the 12 months ending September 2026, Swaledale’s share of searches among online butchers in the United Kingdom increased from 5.3% to 12.2%. - Across the 12 months ending September 2026, Swaledale’s share of searches among online butchers in the United Kingdom peaked at 12.3% in June 2026 and was lowest at 4.5% in November 2025. - Across the 12 months ending September 2026, Swaledale rose from 8th to 4th among online butchers in the United Kingdom. ## How did search popularity change for United Kingdom online butchers in September 2026? - In September 2026, Pipers Farm overtook Edenmoor to rank 7th among online butchers in the United Kingdom, with 6.5% of the searches. - In September 2026, Meat Supermarket overtook Turner & George to rank 5th among online butchers in the United Kingdom, with 9.9% of the searches. - In September 2026, Field & Flower gained share of searches among online butchers in the United Kingdom, from 10.7% to 12.2%. - In September 2026, Swaledale gained share of searches among online butchers in the United Kingdom, from 10.7% to 12.2%. - In September 2026, Donald Russell lost share of searches among online butchers in the United Kingdom, from 24% to 22.3%. - In September 2026, HG Walter lost share of searches among online butchers in the United Kingdom, from 16% to 14.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Online butchers | 3.6K | 5.3% | 8 | | Nov 2025 | Online butchers | 4.4K | 4.5% | 8 | | Dec 2025 | Online butchers | 4.4K | 4.6% | 8 | | Jan 2026 | Online butchers | 3.6K | 6% | 8 | | Feb 2026 | Online butchers | 3.6K | 5.6% | 8 | | Mar 2026 | Online butchers | 4.4K | 7.8% | 6 | | Apr 2026 | Online butchers | 4.4K | 8.3% | 4 | | May 2026 | Online butchers | 5.4K | 10.1% | 4 | | Jun 2026 | Online butchers | 5.4K | 12.3% | 4 | | Jul 2026 | Online butchers | 4.4K | 11.2% | 4 | | Aug 2026 | Online butchers | 4.4K | 10.7% | 4 | | Sep 2026 | Online butchers | 5.4K | 12.2% | 4 | ## How are Swaledale’s branded searches counted? Brandwave collects information about searches that people make online using Swaledale’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “swaledale butchers” ## Which online butchers compete with Swaledale? - [Donald Russell](/demand/uk/brands/donald-russell): Head-to-head: /demand/uk/compare/donald-russell-vs-swaledale-butchers - [HG Walter](/demand/uk/brands/hg-walter): Head-to-head: /demand/uk/compare/hg-walter-vs-swaledale-butchers - [Field & Flower](/demand/uk/brands/field-and-flower): Head-to-head: /demand/uk/compare/field-and-flower-vs-swaledale-butchers - [Meat Supermarket](/demand/uk/brands/meat-supermarket): Head-to-head: /demand/uk/compare/meat-supermarket-vs-swaledale-butchers - [Turner & George](/demand/uk/brands/turner-and-george): Head-to-head: /demand/uk/compare/swaledale-butchers-vs-turner-and-george - [Pipers Farm](/demand/uk/brands/pipers-farm) - [Edenmoor](/demand/uk/brands/edenmoor) - [Tom Hixson of Smithfield](/demand/uk/brands/tom-hixson) - [Farmison & Co](/demand/uk/brands/farmison) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Swaledale? Searches and AI answers in the United Kingdom". https://gobrandwave.com/demand/uk/brands/swaledale-butchers This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/swaledale-butchers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.