--- title: "Superdrug: search popularity in the United Kingdom" description: "Superdrug is a health and beauty chain with pharmacies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/superdrug" publisher: "Brandwave" --- # Superdrug: search popularity in the United Kingdom Superdrug is a health and beauty chain with pharmacies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Superdrug - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among pharmacy chains**: 50.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pharmacy chains | 1 | 50.2% | 1.5M | | Beauty retailers | 1 | 50.3% | 1.5M | - [Pharmacy chains in the UK](/demand/uk/categories/uk-pharmacy-chains) - [Beauty retailers in the UK](/demand/uk/categories/uk-beauty-retailers) ## Top pharmacy chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Superdrug was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Superdrug is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Boots | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Superdrug | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Pharmacy2U | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Well Pharmacy | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Rowlands Pharmacy | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Day Lewis | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about pharmacy chains - Asked ChatGPT "Which pharmacy should I use in the UK?": 1. Boots, 2. Superdrug - Asked ChatGPT "What are the best pharmacy chains in the UK?": 1. Boots, 2. Superdrug, 3. Well Pharmacy, 4. Rowlands Pharmacy, 5. Pharmacy2U - Asked ChatGPT "What's the best UK pharmacy for repeat prescriptions?": 1. Boots, 2. Pharmacy2U - Searched Google, AI Overview "chemist": named none of the brands we track Not named in any answer: Day Lewis. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Superdrug changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Superdrug in the United Kingdom fell from 1.8M to 1.5M. - Across the 12 months ending September 2026, Superdrug’s share of searches among pharmacy chains in the United Kingdom decreased from 53.8% to 50.2%. - Across the 12 months ending September 2026, Superdrug’s share of searches among pharmacy chains in the United Kingdom peaked at 62.6% in November 2025 and was lowest at 50.2% in September 2026. - Across the 12 months ending September 2026, Superdrug’s share of searches among beauty retailers in the United Kingdom decreased from 52.9% to 50.3%. - Across the 12 months ending September 2026, Superdrug’s share of searches among beauty retailers in the United Kingdom peaked at 57% in May 2026 and was lowest at 42.5% in November 2025. ## How did search popularity change for United Kingdom pharmacy chains in September 2026? - In September 2026, Boots gained share of searches among pharmacy chains in the United Kingdom, from 31.6% to 34.6%. - In September 2026, Pharmacy2U gained share of searches among pharmacy chains in the United Kingdom, from 4.1% to 5.5%. - In September 2026, Well Pharmacy gained share of searches among pharmacy chains in the United Kingdom, from 6.1% to 6.7%. - In September 2026, Superdrug lost share of searches among pharmacy chains in the United Kingdom, from 55.5% to 50.2%. - Estimated monthly branded searches for Day Lewis in the United Kingdom fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. - Estimated monthly branded searches for Rowlands Pharmacy in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## How did search popularity change for United Kingdom beauty retailers in September 2026? - In September 2026, Space NK overtook Lookfantastic to rank 3rd among beauty retailers in the United Kingdom, with 15.1% of the searches. - In September 2026, Sephora gained share of searches among beauty retailers in the United Kingdom, from 16.7% to 18.1%. - In September 2026, Lookfantastic gained share of searches among beauty retailers in the United Kingdom, from 11.4% to 12.3%. - In September 2026, Superdrug lost share of searches among beauty retailers in the United Kingdom, from 56.6% to 50.3%. - Estimated monthly branded searches for Boots in the United Kingdom rose 82.7% over 12 measured months, from 8.1K to 14.8K in September 2026. - Estimated monthly branded searches for Cult Beauty in the United Kingdom fell 18.5% over 12 measured months, from 135K to 110K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pharmacy chains | 1.8M | 53.8% | 1 | | Nov 2025 | Pharmacy chains | 2.2M | 62.6% | 1 | | Dec 2025 | Pharmacy chains | 2.2M | 61.6% | 1 | | Jan 2026 | Pharmacy chains | 1.5M | 52.5% | 1 | | Feb 2026 | Pharmacy chains | 1.5M | 56.5% | 1 | | Mar 2026 | Pharmacy chains | 1.5M | 53.2% | 1 | | Apr 2026 | Pharmacy chains | 1.5M | 53.2% | 1 | | May 2026 | Pharmacy chains | 1.8M | 55.1% | 1 | | Jun 2026 | Pharmacy chains | 1.5M | 53.5% | 1 | | Jul 2026 | Pharmacy chains | 1.8M | 55.1% | 1 | | Aug 2026 | Pharmacy chains | 1.8M | 55.5% | 1 | | Sep 2026 | Pharmacy chains | 1.5M | 50.2% | 1 | | Oct 2025 | Beauty retailers | 1.8M | 52.9% | 1 | | Nov 2025 | Beauty retailers | 2.2M | 42.5% | 1 | | Dec 2025 | Beauty retailers | 2.2M | 46.5% | 1 | | Jan 2026 | Beauty retailers | 1.5M | 48.4% | 1 | | Feb 2026 | Beauty retailers | 1.5M | 51.8% | 1 | | Mar 2026 | Beauty retailers | 1.5M | 48.6% | 1 | | Apr 2026 | Beauty retailers | 1.5M | 51.4% | 1 | | May 2026 | Beauty retailers | 1.8M | 57% | 1 | | Jun 2026 | Beauty retailers | 1.5M | 54.9% | 1 | | Jul 2026 | Beauty retailers | 1.8M | 56.9% | 1 | | Aug 2026 | Beauty retailers | 1.8M | 56.6% | 1 | | Sep 2026 | Beauty retailers | 1.5M | 50.3% | 1 | ## How are Superdrug’s branded searches counted? Brandwave collects information about searches that people make online using Superdrug’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “superdrug” ## Which pharmacy chains compete with Superdrug? - [Boots](/demand/uk/brands/boots): Head-to-head: /demand/uk/compare/boots-vs-superdrug - [Well Pharmacy](/demand/uk/brands/well-pharmacy): Head-to-head: /demand/uk/compare/superdrug-vs-well-pharmacy - [Pharmacy2U](/demand/uk/brands/pharmacy2u): Head-to-head: /demand/uk/compare/pharmacy2u-vs-superdrug - [Rowlands Pharmacy](/demand/uk/brands/rowlands-pharmacy): Head-to-head: /demand/uk/compare/rowlands-pharmacy-vs-superdrug - [Day Lewis](/demand/uk/brands/day-lewis-pharmacy): Head-to-head: /demand/uk/compare/day-lewis-pharmacy-vs-superdrug ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Superdrug: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/superdrug This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/superdrug. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.