--- title: "Supercuts: search popularity in the United Kingdom" description: "Supercuts is a chain of walk in hair salons. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/supercuts" publisher: "Brandwave" --- # Supercuts: search popularity in the United Kingdom Supercuts is a chain of walk in hair salons. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Supercuts - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among hair salon chains**: 22.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hair salon chains | 2 | 22.3% | 9.9K | - [Hair salon chains in the UK](/demand/uk/categories/uk-hair-salon-chains) ## Top hair salon chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Supercuts was mentioned in two out of three: in two of the three ChatGPT answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Toni&Guy | 1 of 3 | 1 of 3 | | Supercuts | 2 of 3 | 2 of 3 | | Saks | 0 of 3 | 0 of 3 | ## Every AI answer about hair salon chains - Asked ChatGPT "What's the best hair salon chain in the UK?": 1. Toni&Guy, 2. Supercuts - Asked ChatGPT "Which hairdressing chain is best value in the UK?": 1. Supercuts - Asked ChatGPT "What are the best hairdressers near me?": named none of the brands we track Not named in any answer: Saks. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How has branded search demand for Supercuts changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Supercuts in the United Kingdom fell from 12.1K to 9.9K. - Across the 12 months ending September 2026, Supercuts’ share of searches among hair salon chains in the United Kingdom decreased from 25.9% to 22.3%. - Across the 12 months ending September 2026, Supercuts’ share of searches among hair salon chains in the United Kingdom peaked at 26% in August 2026 and was lowest at 22.2% in November 2025. ## How did search popularity change for United Kingdom hair salon chains in September 2026? - In September 2026, Toni&Guy gained share of searches among hair salon chains in the United Kingdom, from 71.2% to 74.7%. - In September 2026, Supercuts lost share of searches among hair salon chains in the United Kingdom, from 26% to 22.3%. - Estimated monthly branded searches for Saks in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hair salon chains | 12.1K | 25.9% | 2 | | Nov 2025 | Hair salon chains | 9.9K | 22.2% | 2 | | Dec 2025 | Hair salon chains | 12.1K | 25.9% | 2 | | Jan 2026 | Hair salon chains | 12.1K | 25.7% | 2 | | Feb 2026 | Hair salon chains | 9.9K | 25.6% | 2 | | Mar 2026 | Hair salon chains | 12.1K | 25.9% | 2 | | Apr 2026 | Hair salon chains | 12.1K | 25.9% | 2 | | May 2026 | Hair salon chains | 12.1K | 25.7% | 2 | | Jun 2026 | Hair salon chains | 12.1K | 25.9% | 2 | | Jul 2026 | Hair salon chains | 12.1K | 25.9% | 2 | | Aug 2026 | Hair salon chains | 12.1K | 26% | 2 | | Sep 2026 | Hair salon chains | 9.9K | 22.3% | 2 | ## How are Supercuts’ branded searches counted? Brandwave collects information about searches that people make online using Supercuts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “supercuts” ## Which hair salon chains compete with Supercuts? - [Toni&Guy](/demand/uk/brands/toni-and-guy): Head-to-head: /demand/uk/compare/supercuts-vs-toni-and-guy - [Saks](/demand/uk/brands/saks-hair): Head-to-head: /demand/uk/compare/saks-hair-vs-supercuts ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Supercuts: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/supercuts This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/supercuts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.