--- title: "Staysure: search popularity in the United Kingdom" description: "Staysure sells travel insurance, including cover for older travellers and medical conditions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/staysure" publisher: "Brandwave" --- # Staysure: search popularity in the United Kingdom Staysure sells travel insurance, including cover for older travellers and medical conditions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Staysure - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among travel insurance providers**: 31.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Travel insurance providers | 1 | 31.7% | 101K | - [Travel insurance providers in the UK](/demand/uk/categories/uk-travel-insurance-providers) ## Top travel insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Staysure was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Staysure is the most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Staysure | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | AllClear | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Aviva | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Admiral | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Post Office Travel Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Coverwise | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about travel insurance providers - Asked ChatGPT "Which travel insurance should I buy in the UK?": 1. Staysure, 2. AllClear - Asked ChatGPT "What are the best travel insurance providers in the UK?": 1. Staysure, 2. AllClear, 3. Aviva, 4. Admiral - Asked ChatGPT "What's the best annual travel insurance in the UK?": named none of the brands we track - Searched Google, AI Overview "travel insurance": named none of the brands we track - Searched Google, AI Overview "best travel insurance": 1. Staysure, 2. AllClear Not named in any answer: Post Office Travel Insurance and Coverwise. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Staysure changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Staysure in the United Kingdom rose from 81K to 101K. - Across the 12 months ending September 2026, Staysure’s share of searches among travel insurance providers in the United Kingdom increased from 30.1% to 31.7%. - Across the 12 months ending September 2026, Staysure’s share of searches among travel insurance providers in the United Kingdom peaked at 36% in January 2026 and was lowest at 28.5% in March 2026. ## How did search popularity change for United Kingdom travel insurance providers in September 2026? - In September 2026, Admiral gained share of searches among travel insurance providers in the United Kingdom, from 20% to 23.2%. - In September 2026, Coverwise gained share of searches among travel insurance providers in the United Kingdom, from 4% to 4.6%. - In September 2026, Staysure lost share of searches among travel insurance providers in the United Kingdom, from 33.4% to 31.7%. - In September 2026, Post Office Travel Insurance lost share of searches among travel insurance providers in the United Kingdom, from 20% to 19%. - In September 2026, AllClear lost share of searches among travel insurance providers in the United Kingdom, from 17.8% to 16.9%. - Estimated monthly branded searches for Aviva in the United Kingdom rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Travel insurance providers | 81K | 30.1% | 1 | | Nov 2025 | Travel insurance providers | 73.6K | 34% | 1 | | Dec 2025 | Travel insurance providers | 66.2K | 32.3% | 1 | | Jan 2026 | Travel insurance providers | 151K | 36% | 1 | | Feb 2026 | Travel insurance providers | 124K | 35.5% | 1 | | Mar 2026 | Travel insurance providers | 110K | 28.5% | 1 | | Apr 2026 | Travel insurance providers | 110K | 30.2% | 1 | | May 2026 | Travel insurance providers | 110K | 30.3% | 1 | | Jun 2026 | Travel insurance providers | 110K | 31.2% | 1 | | Jul 2026 | Travel insurance providers | 110K | 31.6% | 1 | | Aug 2026 | Travel insurance providers | 124K | 33.4% | 1 | | Sep 2026 | Travel insurance providers | 101K | 31.7% | 1 | ## How are Staysure’s branded searches counted? Brandwave collects information about searches that people make online using Staysure’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “staysure” - “staysure travel insurance” ## Which travel insurance providers compete with Staysure? - [Admiral](/demand/uk/brands/admiral-insurance): Head-to-head: /demand/uk/compare/admiral-insurance-vs-staysure - [Post Office Travel Insurance](/demand/uk/brands/post-office-travel-insurance): Head-to-head: /demand/uk/compare/post-office-travel-insurance-vs-staysure - [AllClear](/demand/uk/brands/allclear): Head-to-head: /demand/uk/compare/allclear-vs-staysure - [Aviva](/demand/uk/brands/aviva): Head-to-head: /demand/uk/compare/aviva-vs-staysure - [Coverwise](/demand/uk/brands/coverwise): Head-to-head: /demand/uk/compare/coverwise-vs-staysure ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Staysure: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/staysure This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/staysure. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.