---
title: "Starling Bank: search popularity in United Kingdom"
description: "A UK app-based bank offering personal, joint, and business current accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/starling-bank"
publisher: "Brandwave"
---

# Starling Bank: search popularity in United Kingdom

A UK app-based bank offering personal, joint, and business current accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Starling Bank
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among neobanks**: 24.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Neobanks | 3 | 24.6% | 80.3K |

- [Neobanks](/demand/uk/categories/uk-neobanks)

## How has branded search demand for Starling Bank changed in United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Starling Bank in United Kingdom held steady, from 81.3K to 80.3K.
- Across the 12 months ending September 2026, Starling Bank’s estimated Share of Search among neobanks in United Kingdom decreased from 31.8% to 24.6%.
- Across the 12 months ending September 2026, Starling Bank’s estimated Share of Search among neobanks in United Kingdom peaked at 35.8% in April 2026 and was lowest at 24.6% in September 2026.
- Across the 12 months ending September 2026, Starling Bank fell from 2nd to 3rd among neobanks in United Kingdom.

## How did search popularity change for United Kingdom neobanks in September 2026?

- In September 2026, Monzo gained estimated Share of Search among neobanks in United Kingdom, from 43.5% to 48.4%.
- In September 2026, Starling Bank lost estimated Share of Search among neobanks in United Kingdom, from 27.5% to 24.6%.
- In September 2026, Revolut lost estimated Share of Search among neobanks in United Kingdom, from 29% to 27.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Neobanks | 81.3K | 31.8% | 2 |
| Nov 2025 | Neobanks | 80.4K | 34.8% | 2 |
| Dec 2025 | Neobanks | 66.4K | 32.8% | 2 |
| Jan 2026 | Neobanks | 97.9K | 29.5% | 2 |
| Feb 2026 | Neobanks | 80.6K | 33.7% | 2 |
| Mar 2026 | Neobanks | 81.7K | 30.8% | 3 |
| Apr 2026 | Neobanks | 97.4K | 35.8% | 2 |
| May 2026 | Neobanks | 80.9K | 32.4% | 2 |
| Jun 2026 | Neobanks | 80.5K | 31.6% | 3 |
| Jul 2026 | Neobanks | 80.5K | 29.3% | 3 |
| Aug 2026 | Neobanks | 80.8K | 27.5% | 3 |
| Sep 2026 | Neobanks | 80.3K | 24.6% | 3 |

## How is Starling Bank measured?

Brandwave collects information about searches that people make online using Starling Bank’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bank starling”
- “starling app”
- “starling bank app”
- “starling bank application”
- “starling bank card”
- “starling bank loans”
- “starling business bank”
- “starling card”
- “starling interest rates”

## Which neobanks compete with Starling Bank?

- [Monzo](/demand/uk/brands/monzo): Head-to-head: /demand/uk/compare/monzo-vs-starling-bank
- [Revolut](/demand/uk/brands/revolut): Head-to-head: /demand/uk/compare/revolut-vs-starling-bank

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Starling Bank: search popularity in United Kingdom". https://gobrandwave.com/demand/uk/brands/starling-bank

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/starling-bank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.